Marcus Travis Email & Phone Number

Washington, DC, US

Washington, DC, US

Herndon, Virginia, US

Washington, DC, US

• Partnered directly with Executive leadership to define, develop, and direct all aspects of strategy and implementation of marketing operations, overseeing an annual budget of $1.5M+.
• Developed, managed, executed, and optimized integrated marketing programs that drove engagement and pipeline resulting in growth for ICMA's Affinity and Strategic Partner portfolio, including presentations, webcasts.
• Led a team of 10 focused on membership strategy, demand and revenue generation, digital engagement, content development, and public relations; oversee goal setting, performance reviews, org structure, and salary and.

Washington, DC, US

• Marshalled 200+ resources and engaged community leaders and organizations at the local, state, and national levels by developing and launching a national Black CEO vaccine equity and education initiative to improve.
• Managed $10,000/month Google Ad Grant to increase website sessions 93% and clicks 86% Year-Over-Year (YOY) while also decreasing Cost per Click (CPC) 8% by monitoring and modifying ad campaigns and keywords to deliver.
• Identified and launched ad revenue growth opportunities across ICMA's digital ecosystem; partnering with local government leaders as staff liaison to ICMA’s Digital Strategies Committee.

Washington, DC, US

• Served on ICMA Leadership Team–working with managers, directors, andc-level staff to identify areas of potential growth and to develop communication and marketing programs for targeted markets and audience
• Secured over 100 media placements generating 253M media impressions by developing a roster of internal subject matter experts (SMEs), greatly reducing the administrative work for the PR team, and allowing them to focus.

Washington, DC, US

• Managed ICMA’s global local government management community presence and messaging across multiple platforms, listening and engaging with the community–leading to organic growth of 18,000+ followers across all channels
• Increased social referral sessions 43.6% and social conversions 49.3% YOY
• Worked with internal teams (Membership, Publications, Research and Policy, Global Programs, and Professional Development) to develop relevant topic specific content for target audiences driving consistent, relevant.
• Identified the need for a platform change for the ICMA member community based on member sentiment, engagement, and feedback: o Launched new platform resulting in a 4200-user increase of average monthly users
• Defined social KPIs and provided quarterly reporting on social media performance across channels

Washington, DC, US

• Led integrated marketing campaigns focused on member recruitment and retention of diverse and early-career local government management professionals
• Developed and led member initiatives to increase member engagement and interaction as well as acquiring user-generated content
• Worked closely with the Technology, Engineering, and Data (TED) team to develop and launch the ICMA member community–ICMA Connect o Served as community manager responsible for all aspects of the online community that.
• Developed and executed marketing campaigns for ICMA University E-learning products generating $400K in revenue for the 2019 budget period

Washington, DC, US

Washington, DC, US

• Managed communications and marketing for the $3M US Department of Energy Solar Powering America by Recognizing Communities (SPARC) Program
• Partnered with national and regional organizations to recruit 250+ U.S. communities to participate in the technical assistance program by implementing an integrated campaign consisting of content development, email.
• Created marketing deliverables to support outreach campaigns, including advisor videos, program handouts, community profiles, case studies, web copy
• Promoted the national designations of 180+ U.S. communities by conducting special awards presentations to local government leaders and community representatives, issuing press releases, creating communication toolkits.
• Managed development and launch of SPARC program website, including vendor procurement, User Acceptance Testing, internal project team selection, and timeline management
• Promoted program at industry tradeshows like Solar Powering International, International Builders’ Show, National Planning Conference, leveraging internal and external resources to manage events to completion

Washington, DC, US

Christiansburg, Virginia, US

Montvale, NJ, US

US

M.S. Ed, Health Promotions

B.S., Marketing Management

Information Technology, Web Design & Development