* Oversee the multicultural division for AGM that includes African-American, AAPI, Hispanic and LGBTQ+ campaigns for major entertainment brands and companies ranging from Hulu, Amazon Prime Video, Peacock, Starz, Disney, Netflix, Universal, Warner Bros Discovery, etc.* Manage new business, strategy and creative curation for the multicultural division that has resulted in 200% increase in business revenue* Secure brand and community partnerships for clients that include Color of Change, Levi’s, Ace of Spade, Porsche, GLAAD, etc.* Supervise the collaborations with media partners, colleges & universities including HBCUS, music labels/artists as well as entertainment festivals and conferences.* Oversee our regional multicultural reps and campaigns in AGM’s twenty-three (23) local offices across the United States. Markets: Atlanta, DC, Chicago, Texas, Miami, Philadelphia, Detroit, Cleveland, and more* Develop domestic and global new business strategies and proposals with the senior executive team across the various divisions for agency-wide campaigns.* Manage the activation budgets for the various entertainment campaigns and clientsSenior talent liaison for various film, television, fashion, and music projects that consist of press days/tours, award shows, events with major talent

* Supervised the consumer and affiliate marketing for FUSE cable network* Managed the consumer branding, positioning and strategy for shows with Dwayne Johnson, Gabriel Iglesias, Big Freedia and 2Chainz* Managed the digital/social media and consumer marketing agencies for brand and series campaign across multiple platform to drive tune-in for the shows and network* Led the communication with internal and external senior partners on the vision, marketing plan and execution for brand and original series* Facilitated relationships with brand partners, production companies, publicists and talent* Collaborate with distribution and ad sales team on leveraging network properties to drive revenue and distribution goals* Manage the affiliate contractual budgets for the networks * Led the advocacy and pro-social initiatives for the networks with organizations including NCTA, NCLR, NAACP, Voto Latino, Walter Kaitz Foundation, NAMIC & NCTC.* Handled the communication strategy with partners for network rebrand to the roll out of priority shows * Point of contact for network talent like Jennifer Lopez to Dwayne Johnson for affiliate campaigns and events

* Managed the execution of comprehensive product promotions & marketing campaigns for artists including Eminem, 50 Cent, and Daddy Yankee* Handled the production and creative of key content from CD packaging and overseeing the TV & print advertising to online marketing promotions for the given releases* Created marketing reports, timelines, and calendars while tracking the performance and success of internal record sales and radio play using BDS & Soundscan* Leveraged relationships to effectively garner maximum exposure for various artists with outside companies such as Reebok, Pepsi, and VU Games