Allied Multicultural, the premiere agency specializing in custom campaigns targeting the African American, US Hispanic, AAPI, and LGBTQ+ audiences for brands & entertainment clients. Services include national and regional publicity, marketing, content creation, influencer promotions, digital/social media advertising, experiential and events, partnership and strategic consulting.Oversee the multicultural division for AGM working with major entertainment brands and companies ranging from Hulu, Amazon Studios, Peacock, Starz, Disney, Netflix, Universal, Warner Bros Discovery, Audible, Comcast/Xfinity, etc.Manage new business, strategy and creative curation for the multicultural division that has resulted in 200% increase in business revenueSecure brand and community partnerships for clients that include Color of Change, Levi’s, Ace of Spade, Porsche, GLAAD, etc.Supervise the collaborations with media partners, colleges & universities including HBCUS, music labels/artists as well as entertainment festivals and conferences.Oversee our regional multicultural reps and campaigns in AGM’s twenty-three (23) local offices across the United States. Markets: Atlanta, DC, Chicago, Texas, Miami, Philadelphia, Detroit, Cleveland, and moreDevelop domestic and global new business strategies and proposals with the senior executive team across the various divisions for agency-wide campaigns.Manage the activation budgets for the various entertainment campaigns and clientsSenior talent liaison for various film, television, fashion, and music projects that consist of press days/tours, award shows, events with major talent

Supervised the consumer and affiliate marketing department for FUSE & FM cable networkOversaw the consumer branding, positioning and strategy for shows with Dwayne Johnson, Gabriel Iglesias, Big Freedia and 2ChainzManaged the social media and consumer marketing agencies/plans for the brand and original series across multiple platforms to drive tune-in for the shows and networkLed the communication with internal and external senior partners on the vision, marketing plan and execution for brand and network seriesFacilitated relationships with brand partners, production companies, publicist and talentCollaborate with distribution and ad sales team on leveraging network properties to drive revenue and distribution goalsManage the affiliate contractual budgets for the networks Manage the advocacy and pro-social initiatives for the networks with organizations including NCTA, NCLR, NAACP, Voto Latino, Walter Kaitz Foundation, NAMIC & NCTC.Handled the communication strategy with partners for the network rebrand to the roll out of priority shows Point of contact for network talent like Jennifer Lopez to Dwayne Johnson for affiliate campaigns and events

Managed the execution of comprehensive product promotions & marketing campaigns for artists including Eminem, 50 Cent and Daddy Yankee. Handled the production and creative of key content from CD packaging and overseeing the TV & print advertising to online marketing promotions for the given releases. Created marketing reports, timelines, and calendars while tracking the performance and success of internal record sales and radio play using BDS & Soundscan. Traveled with artists to properly ensure key promotions and marketing events were a success. Leveraged relationships to effectively garner maximum exposure for various artists with outside companies such as Reebok, Pepsi, and VU Games.

Responsible for internal and external sales support for releases such as Ray Charles, Barry Manilow, Ozomatli, etc.Created and maintained co-op advertising with UMVD using ADTRAC. Communicated with 22 international distributors on marketing, sales plans, and tour schedules for artists under label while handling all venue sales, in-stores, POP, and Soundscan. Constructed and updated sales/marketing reports for artist’s management, UMVD, and Concord staff.

Created strategic sales and marketing plans for national accounts and sales staff. Coordinated artist in-store appearances and heavy international and domestic travel arrangements. Managed consumer sales data for field staff and senior management. Handled personal accommodations for executives 7 days a week, from arranging transportation to and from meetings to overseeing housing arrangements.

Planned and coordinated year-around promotional events consisting of television, print, radio, and music set up. Served as a liaison between artist and label while handling marketing and merchandising schedule and plans for artists 24 hours a day. Facilitated arrangements with promoters for venue dates.

Booked talent and entertainment guests while writing scripts and aiding field producers with location bookings and shoots.Responsible for selecting music for various shows and administrative needs for news team