Marcus Booker Email & Phone Number

Greater Chicago Area

Innovation: Led and managed Innovation Agency of Record, in collaboration with third party manufacturer and internal cross-functional team to achieve innovation goals that met all criteria for launch. Guided the business case, inclusive of all financials, through stage gate process. Collaborated with global team to ensure seamless global approach to innovation.http://foodanddrink.ca/fooddrink/magazine/en/EarlySummer2018/FDEs18ENG.html#page=60Retail Merchandising:With the objective of restoring the badge value of Coors Light in the on-premise, I led development and execution of our on-premise merchandising strategy that encouraged our target consumer to buy Coors Light more - leading to them, eventually, becoming advocates of our brand. These merchandising tools delivered a quality experience that made a lasting impression on customers and consumers alike. Media ProductionManaged the launch of unique stories from our impactful brewery workers, ensuring they received the recognition they deserve. My successful agency management led to guarantee of the most unique stories from the "Our Brewery, Our Family" social video campaign lived forever on the Coors Light Instagram page. https://www.instagram.com/p/BbzpstxADsw/?taken-by=coorslightLeading all digital and social executions (videos and still media) related to Coors Light in 2018. In March of 2018, centered around inspiring consumers to "Thirst for More" and explore their inner "restless spirit" via highly engaging vehicles on Facebook, Instagram, Twitter, Youtube, and Snapchat.https://www.youtube.com/watch?v=6DvQ4XSIOmw&feature=youtu.be

Greater New York City Area

Effectively manage 2015 run-out plan, forecast, and provide all shipment/consumption analysis to Orajel brand resulting in reduced write-offs (in first half of 2015) by 49% Developed and managed the commercialization process of Orajel’s “Single Dose” display program (shipping in September 2015), expected to deliver gross sales of +$75M in the second half of 2015 Developed and executed Orajel’s 2015 Digital strategy through interactive consumer programs (in first half of 2015) Effectively briefed and managed digital agency to 1) utilize advanced targeting to reach cold sore sufferers across relevant sites, 2) align brand messaging with relevant health content, driving a connection between consumer and brand, and 3) drive engagement between the brand and a qualified audience through an incentivized interactive unit.  Overall campaign drove a 111.7% lift in purchase intent between Jan 2015 and Mar 2015

Greater New York City Area

Executed “Orajel Single Dose” 2014 - 4th Quarter marketing support on-time, on budget, and on strategy. Rebate offering, retail promotion, and paid digital search execution contributed towards 21.9% total Orajel share (up 1 point vs. 2014) and record-high consumption growth in Dec 2014 (up 8.2% vs. 2014) Successfully executed (in brief time frame) Feb 2015 national coupon promotion program to capitalize on cold-sore season momentum for “Orajel Single Dose” product Assisted with execution of “Orajel Single Dose” TV ad through managing legal approval process Developed and managed influencer sampling programs for Orajel through Smiley 360, resulting in creation of consumer-created testimonial content to use on Orajel website

Greater New York City Area

-Managed A&P budget for Hawaiian Tropic. Performed consistent transactional activity for brand (initiating PO’s, approving invoices, working cross-functionally with financial analyst on scheduled budget “maintenance”). Performed strategic budget exercises, resulting in Hawaiian Tropic contributing dollars back to Energizer to close profit gaps. Through effective budget management, I was able to make sound recommendations on what initiatives are a strategic priority.Managed the F13 FSI strategy for Hawaiian Tropic brand. I analyzed historical data, current budget allocations, as well as customer-need. I effectively tracked our FSI redemption in order to ensure we allocated enough dollars to cover any unplanned overages. Lastly, I was able to use historical FSI data to provide an FSI analysis which outlined my recommended strategy in F14.Reported consumption updates to Hawaiian Tropic commercial team on a weekly basis. I manipulate, and thoroughly analyze, Nielsen data to determine current and historical consumption trends (unit sales, share, dollar sales, ACV%). I also used Nielsen to conduct comparative analyses year over year for the Hawaiian Tropic brand. This included determining rationale behind increases/decreases in share and consumption.Managed the brand's merchandising and display programs (displays, special packs, bonus packs) for all of our Drug and Food accounts. I strategically incorporated various methods to increase placement/skus at retail accounts (updating packaging graphics, placing IRCs on product, determining product mix that would maximize return/create best overall story for brand).I led the development and execution of 3 commercial innovation based skus for F14. I was responsible for developing volume estimates, receiving buy-in from senior management, artwork development, and provided a sell-in story to our sales team to aid in distribution gains.

New York, New York

At Colgate-Palmolive, I developed an import strategy for Caprice Shampoo from Mexico to the US that would increase revenue in the Personal Care division. I also conducted market research, using Nielsen data, to conduct in-depth analysis and to make recommendations concerning opportunity areas concerning Caprice Shampoo and Palmolive Naturals Bar Soap (presented findings to senior management) I collaborated closely with cross functional teams and external partners to pioneer and launch the development of the Caprice Shampoo for Q1 2012 in the US. Regularly, I spear-headed weekly meetings, managed an aggressive timeline and leveraged learnings from archived key-findings to revolutionize functionality.

Hazel Crest, Il

During my time at Chase, I was responsible for numerous factors that contributed to the branch's success. I acquired business, which included prospecting in and out of the assigned branch to bring in new business customers, and develop and work Centers of Influence to expand the customer base. I deepened and retained relationships, which consisted of profiling new and existing customers to ensure cross-sell of deposits, credit, convenience and personal products. I noticed the importance of "follow up" with all business accounts to ensure I captured the full sales opportunity. Lastly, I was the branch specialist. As a branch specialist, I coached and mentored the entire branch team to uncover sales opportunities among both current and potential business customers. All of the aforementioned characteristics allowed me to drive branch P&L growth.

Chicago, Il

During my time at inVentiv Health, I held the primary responsibility of developing and managing a designated territory with the goal of maximizing sales. I was responsible for identifying and developing business relationships within targeted primary care physicians and Health Care providers.

Chicago, Il

As an Outside Sales Representative with UniFirst, I consistently identified new sources of business, maintained high productivity and sales standards, and achieved sales quotas within his protected territory.Additional responsibilities I held included:Cold-calling businesses in person, from major corporations to small businesses Running meetings with potential clients to analyze their needs and present the appropriate solutions Negotiating sales contracts Overseeing account installations

Mba, General Management, 3.4

Activities and Societies: Graduate Business Student Council - President

B.A., Sociology

Activities and Societies: Association of Black Psychology Students, Kappa Alpha Psi Fraternity, Inc. (Beta Chapter), Chick Evans Scholars.

Education record