Serves customers by identifying their needs; engineering adaptations of products, equipment, and services.•Identifies current and future customer service requirements by establishing personal rapport with potential and actual customers and other persons in a position to understand service requirements. Provides product, service, or equipment technical and engineering information by answering questions and requests.• Establishes new accounts and services accounts by identifying potential customers; planning and organizing sales call schedule.•Prepares cost estimates by studying blueprints, plans, and related customer documents; consulting with engineers, architects, and other professional and technical personnel.•Determines improvements by analyzing cost-benefit ratios of equipment, supplies, or service applications in customer environment; engineering or proposing changes in equipment, processes, or use of materials or services.•Gains customer acceptance by explaining or demonstrating cost reductions and operations improvements.•Submits orders by conferring with technical support staff; costing engineering changes.•Develops customer's staff by providing technical information and training.•Contributes to sales engineering effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.•Contributes to team effort by accomplishing related results as needed.