I am a seasoned product design manager, leading a talented team of designers to create innovative product and experience designs. Collaborating with stakeholders globally, we craft comprehensive experiences that minimize business risk for game-creator platforms and elevate creator outcomes across various product creation and build tools.We focus on developing cutting-edge gaming infrastructures for mobile, desktop, and cloud-based interactive entertainment. This includes product UX/UI design, content strategies, research, backlog management, and data-driven design experiments.As an internal UX consultant, my primary focus is to partner with my team growth and business unit partners to understand the unique needs and aspirations of game creators, studio employees, and players. Through this understanding, I strive to enhance experience workflows and establish a standard of excellence for digital products within our game creation development ecosystems.

I'm a Principal UX-Product Design Practitioner, and I use my extensive design skills and experience to offer continuous discovery and framing services to clients in retail, finance, interactive entertainment, and non-profit sectors. My main goal is to drive significant improvements and better results for their businesses and end-users. I specialize in designing for emails, social media, mobile apps, websites, business presentation tools, and traditional graphic and branding designs.

I excel in leading and mentoring product design teams to create user-centered experiences for retail customers and e-commerce businesses. This entails employing qualitative and quantitative research methods and collaborative design in a lean/agile environment, all with a sharp focus on achieving empathetic, comprehensive user experiences while delivering substantial business value.

I am experienced in leading and supporting product design teams to create user-centered experiences for retail customers and e-commerce businesses. This involves using qualitative and quantitative research methods and collaborative design in a lean/agile environment, focusing on delivering empathetic, comprehensive user experiences while providing substantial business value.My responsibilities include managing customer/enterprise-facing digital e-commerce products (mobile, tablet, web, kiosk) experiences and overseeing the day-to-day activities of a user experience team. This involves conducting weekly 1:1 meetings, reviewing quarterly OKRs, holding stand-ups and UX design workshops, and collaborating with other product disciplines in an agile/design-sprint environment. I am also accountable for ensuring consistency across all enterprise digital user touchpoints.In addition to managerial duties, I develop UX deliverables such as heuristic evaluations, use cases, user stories, personas, customer and user journeys (task-process flows), sketches, wireframes, and low and high-fidelity prototypes. I also use various UX artifacts to present to leadership and business stakeholders. Furthermore, I stay updated on user experience design and development trends and assess internal and external quantitative and qualitative user research to understand user behaviors and patterns better.

Responsible for the UX architecture of mCommerce and eCommerce across various mobile, kiosk, and responsive web desktop platforms. Engaged in collaborative efforts with product managers, business analysts, front-end developers, engineers, and UI designers within an agile workflow scrum team environment. Tasked with supporting the development of user stories, scenarios, user research, sketches, storyboards, wireframes, interactive prototype models, sitemaps, user journeys, use cases, and task/process flows as needed for relevant experiences.

Placed at Sears Holding Corporation.The role involves collaborating with other UX practitioners daily to create features for mobile experiences within the user purchase journey. Close collaboration with the senior UX lead is expected to conceptualize new and innovative approaches for mobile experience features, including voice recognition, camera scanning, mobile payment, and marketing. Additionally, the position involves updating and improving standards and patterns for mobile and devising user journeys based on user context. Critiquing experiences with fellow mobile UX practitioners and business stakeholders is part of the responsibilities.

As the overseer of a team comprising web designers and front-end developers, I am responsible for catering to business and marketing requirements. This entails creating designs to foster engagement and generate conversions while adhering to the best practices and standards in eCommerce website design and development. My duties include crafting designs for email campaigns, landing pages, mobile UI, and viral/conversion-oriented digital videos tailored for relevant digital channels. Notably, these responsibilities encompass the design of pages to optimize speed, images, and fonts. Furthermore, I am tasked with establishing budgets, project plans, and storyboards for basic video production, which are then presented to management and subjected to client reviews.

I have experience in developing interactive courses for Ford Motor Company's Asia Pacific e-Learning program. My responsibilities included creating code specifications for courses used by the Asia Pacific development team and end-users. I also maintained action-script 2.0 code, HTML, and XML to ensure compliance with SCORM training courses. Additionally, I developed multimedia components such as video, audio, and interactive interfaces to enrich the learning experience.

In the past, I was responsible for the following:- Designing and developing computer-based training courses for General Motors Technical Manuals.- Creating technical illustrations for employees and training certifications.

Responsible for the design and development of both corporate intranets and public-facing websites. Maintaining design processes and ensuring adherence to industry standards through documentation. Actively participated in usability testing, utilizing in-house usability labs and meticulously documenting user responses to testing.

Formerly ePrizeIn this role, I was responsible for various design tasks, including creating UI/UX for AD games used in website sweepstakes templates, designing Email Design Campaigns, developing micro-websites for B2C promotions, creating Interactive Demos and Presentations, and preparing storyboards and wireframes for sweepstakes opt-in and game flows. I also conducted client reviews and presented concepts to ensure alignment with the client's brand and business requirements.

Responsibilities:- Developed website designs for automotive dealers, including templates and layouts.- Managed visual design assets for websites.- Established graphic production processes, techniques, and tools to enhance efficiencies.- Worked closely with team stakeholders to ensure user experiences met manufacturers' and dealers' brand identity standards.

In my role, I was responsible for developing website flows and sitemaps for e-commerce websites and establishing standards for clients' websites and website information architecture. I also created web style guide documentation and designed and coded landing pages, micro-websites, and UI elements.