Marcus Haugen Email & Phone Number

Beacon, New York, United States

New York City Metropolitan Area

-Manage a four-person team that works on social accounts for clients in industries ranging from hospitality to athletics to apparel. - Construct social content strategies that have led clients to up to 200% increases in engagement rate.- Craft community engagement and growth strategies to drive follower acquisition. Helped a hospitality client go from 8 to 15k followers in 6 months.-Write Instagram and Facebook copy for both organic and paid posts- Conduct industry landscape research to establish social best practices for client industries.- Conduct analytics reviews of client accounts in order to optimize their social presences.- Manage client relations by serving as the point person between client and agency.- Write SEO blogs for music venue client.

New York City Metropolitan Area

- Helping with the launch of a new gardening and lifestyle magazine backed by Scott's Miracle-Gro- Devised strategy for Instagram, Twitter, Facebook, Youtube, and Pinterest based on competitor analysis.-Created copy and content for launch across social channels.- Vetted influencers in the gardening space for potential outreach and partnerships.

New York, New York, United States

- Manage Twitter and LinkedIn pages for a client that uses AI to analyze global politics and make predictions.- Create copy that has led to substantial increases in both engagement and link clicks across social platforms.- Conceptualize and implement paid social campaigns on both Twitter and LinkedIn- Lead meetings with clients during which strategic updates are presented.

New York City Metropolitan Area

- Responded to user comments on client social media accounts.- Analyzed user comments and generated reports with qualitative insights.- Generated strategic insights based on user data analysis.- Presented analytical findings during client meetings.

Greater New York City Area

-Developed strategies to help Quanta's social media accounts flourish and grow.- Maintained marketing partnerships with other publications (Wired, The Atlantic, Scientific American) and foster new ones (The Washington Post, IEEE Spectrum).- Conceptualized and created new forms of content for Quanta to share on social such as quizzes and live Q&As.- Compiled and analyzed Quanta's traffic analytics to identify emerging trends.

- Managed the KSJ@MIT social media account- Contacted news organizations to expand awareness of Undark articles- Researched awards for possible Undark submission targets- Advised best ways to use Yost SEO on the Wordpress site

Greater Chicago Area

- Created social media content for the nutritional system, Nuval- Devised to new ways for consumers to interact with the product via contests and events- Adapted previous marketing materials to conform with a revised campaign- Implemented new methods of distributing promotions

Greater Chicago Area

- Added content to Coupon Cabin’s site to allow customers to more easily access promotions- Coordinated with retail affiliates to make sure their sales were featured prominently on the site- Created blurbs to further entice customers into exploring the site’s promotions- Analyzed competitors to identify weaknesses within our own site.

Greater Chicago Area

- Crafted email newsletters and social media content to aid in the promotion of Flair events- Coordinated Flair events and promoted sponsors- Executed press releases to announce Flair projects and partnerships

Madison, Wisconsin Area

- Catalogued field findings into a database to allow for easier evaluation- Conducted field interviews with Wisconsin Farmers to add context to field data- Collected field data that allowed for milk quality improvement solutions to be devised

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: Kellstadt Marketing Group, Kellstadt Consulting Club

Bachelor Of Science (B.S.), Anthropology, 3.668 Gpa

Activities and Societies: Badger TV, Student Play festival, German Club, Intramural Sports Three-time Dean's List recipient