Marcus Johnston Email & Phone Number

Dubai, AE

Global

• Consultancy
• Expertly evaluate client needs, align change initiatives with business goals.
• Lead execution of bespoke business change initiatives
• Develop and educate teams for enhanced capabilitiesTechnology & Ecosystems
• Provide guidance on technology solutions aligning with defined processes
• Apply Artificial Intelligence (AI) for tailored insights and Machine Learning (ML) for process optimizationData Utilization

Dubai, United Arab Emirates

• Collaborated with Dubai MCN Network to harmonize operations across 14 IPG agencies
• Introduced and integrated Project Management Capabilities and cutting-edge technologies
• Pioneered the establishment of offshore solutions
• Elevated Dubai to the central hub for the region
• Facilitating the adoption of best practices and advanced technologies across 13 markets

London

• Established key growth studios in region contributing significantly to our expansion strategy
• Consulted with existing clients and cultivated new opportunities
• Engineered client solutions aimed at enabling efficient operations
• Implemented an operational playbook, integrating processes and technology

Greater New York City Area

Developing an efficient and cohesive network to increase speed to market, broaden capabilities, specialised disciplines in offshore locations and, most importantly, answer all our client expectations.

London, United Kingdom

Developed and advanced production capabilities for Craft Worldwide EMEA studios by leveraging best-in-class technologies, standardising processes throughout the region, and ensuring that Craft studios are staffed with the leading experts in the production arena.Studio operations overseein include artwork, digital production, press and print management.

Manchester, United Kingdom

Managed production for Craft Worldwide in the Manchester Office, including artwork, digital production, press and print management, photography, repro, technical workflow architecture, template for automated production, system development, and project management.

Manchester, United Kingdom

Developed technology-enabled production processes, including development and deployment of best-in-class technology as well as work culture transformation via change management.Utilised production experience and cutting-edge technology to develop systems for the best client user experience in accessing and producing their assets.Collaborated with McCann's.

Manchester, United Kingdom

Oversaw McCann's Manchester Studio including artwork, repro and proofreading. Developed the team's skills to lead in all areas of digital production including Flash banners, HTML e-mails, SharePoint site maintenance and CMS development.