Serve as strategic business partner to Area VPs, CSMO and VP of Revenue Management for Mexico Region. Interpret and report out on trends and key analytical information. Collaborate with Senior Executives across 6 disciplines to identify and deliver value enhancing topline, market share and profit results that align with business objectives. • Direct Revenue Management effort for 35+ multi-branded hotels in luxury, premium, all-inclusive and select representing $650M in rooms and catering sales: Supported and organized property, above property, and headquarter teams to formulate powerful commercial strategies and tactics across multiple markets to drive success. Key highlights include:o Generated $2.7 million (1.1%) improvement in market share over 2 years. o Maximized mix/shift into higher rated Average Daily Rate segments by 10.8%. o Increased revenue results for Special Events and key Holidays across the potfolio by 34.8%.Participate in demand generation tactics with other disciplines to foster existing and find new markets / customers: Launched in-market events focused at brainstorming and conceptualizing ways to grow the business from new and existing markets. o Increased partnerships with local Amex cardholders and airlines which improved reservation conversion by 0.8%.o Collaborated and organized (4) client events with key wholesaler and consortia customers to source new business. o Forged new relationships with third party travel partners (i.e. BestDay.com) to improve brand visibility on mobile apps. Collaborate across multiple disciplines and project teams to help redefine key business processes within the Region. Led and represented the revenue management discipline across various work streams with a special focus on augmenting, modernizing and automating tools and processes across both the Regional office and hotel teams. o Actively use Six Sigma Black Belt tools and techniques to improve business processes and maximize quality.

Deployed to Central / South America to lead the Revenue Management strategy and operation for the Area. Provide analytical and market trend data in collaboration with Senior Executives across 6 disciplines to identify and deliver value enhancing topline, market share and profit results that align with business objectives. • Support Revenue Management effort for 25+ multi-branded full service and luxury hotels representing $430M in rooms and catering sales: Support and lead property, above property, and headquarter teams to implement and maximize revenue management strategies and tactics across multiple markets to drive results. Key highlights include:o Exceeding 2023 budget by 52% ($62 millon) & profit by 10% ($51 million) with special focus on key leisure markets. o Improved ADR by 20.3% ($34.23) and occupancy by 11.9% to 2022 budget o Maximized net revenues by 5.2% ($14.2 milion) to 2019 by partnering with topline teams in demand generation efforts. • Oversee and streamline Revenue Management Processes: Fostered relationships with Market Revenue Management Leaders and key ownership groups to improve processes, systems adoption, and stakeholder satisfaction. o Introduced quarterly market demand generation meetings in key destinations to focus on topline activities through partnership with hotels and above property sales engines. o Streamlined revenue management key opening processes for luxury, premium, and select service hotels to increase hotel visibility through search engine optimization thereby improving speed to market. • Lead a team of Market Rev. Mgmt. Leaders through volatile and uncertain times with a key focus on revenue generating segments to boost sales. Strategize both short and long term solutions and tactics through benchmarking other continents for successful revenue producing ideas. o Direct the property teams in partnership with Area team and Area VP support to re-position hotels to new segments.

Oversaw Revenue Management effort for 80+ AC hotels in Spain, Portugal, and Italy representing €140M in rooms and catering sales. Collaborated with senior leadership at AC corporate headquarters to integrate the brand into Marriott family of systems, processes, and philosophies. • Increased market share performance by 3.6% in 24 months for the brand.• Spearheaded Revenue Management Remote Solutions concept with a 6 hotel:1 manager ratio to maximize revenue.• Directed 19 team members consisting of Team Leaders, Revenue Managers, and Inventory Managers. • Engineered and collaborated with Team Leaders to create training program to elevate all Revenue Managers to similar level of business acumen. • Partnered across all levels of AC Corporate Headquarters to establish consistent month end reporting and analytical tools.

Led Revenue Management effort for 14 multi-branded managed and franchise full service and select service hotels in a cluster representing $110M in rooms and catering sales. Strategized with property’s executive leadership teams to maximize top-line results and market share. Ensured market trends were appropriately reported to Regional Teams and Area Directors for further analysis. • Outperformed annual market share goals for all managed full-service hotels 4 years in a row. • Achieved cluster budgeted room revenues in 90% of the hotels. • Recruited high performing Revenue Analysis Leader to create cluster wide reporting and analytical tools.• Provided cross-training to team members in key functional responsibilities to ensure consistent coverage of duties. • Improved catering response times by 52.3% to sales engines by restructuring group strategy role.• Optimized revenue management business plan processes by focusing Directors to support annual tasks.

Directed Group Strategy processes for 6 multi-branded managed full-service hotels in a cluster representing $55 million in group rooms and catering sales. Briefed Property Sales Leaders and Director of Market Strategy on key group trends to help maximize Group RevPAR and catering revenues.• Achieved group room night goals for future years in 4 of 6 years. • Maintained group pricing systems for all property and above property sales engines. • Launched Group Pricing Tool to cluster hotels to improve data capture and analysis.• Standardized group displacement worksheets in the cluster to foster consistent calculation methodology. • Generated and prepared monthly group and catering reporting to share with Property Sales Leaders and GMs.