Marcus Mauer Email & Phone Number

Programmatic Advertising Strategy• Develop and execute programmatic advertising campaigns across multiple platforms (6Sense and StackAdapt) to reach our target account list• Monitor campaign performance and make data-driven decisions to optimize campaigns for maximum pipeline generation.• Create and manage programmatic advertising budgets, ensuring campaigns are delivered within allocated spend.Audience Targeting Strategy• Develop audience targeting strategies based on a deep understanding of our B2B technology products and services, as well as the needs and behaviors of our target customers.• Use audience segmentation and data analysis to create targeted campaigns that drive engagement and conversions.• Test and refine audience targeting strategies to continually improve campaign performance.Analytics and Reporting• Track and analyze programmatic advertising campaign performance using a range of analytics tools and platforms.• Develop and deliver regular reports on campaign performance to stakeholders across the organization.• Use insights gained from campaign analysis to optimize audience targeting and campaign performance.Marketing Automation• Collaborate with the broader marketing team to develop multi-channel campaigns that support the overall marketing strategy.• Use marketing automation tools to analyze campaign performance and identify opportunities for optimization.

Customer Onboarding Nurture• A year-long email nurture program to onboard customers, including resources, reminders, surveys, and more. Physical mailers, improved training materials, and CSM tasks in Salesforce are in the long-term plan.Customer Advocate Program• A relaunched program with a rewards system and email nurture to engage advocates at scale. Advocates used for case studies, webinars, surveys, and more. 150 advocates with an average email open rate of 75% and survey response rate of 50%.Case Studies• Conducted interviews with top customers and implemented messaging and image testing plan for Pendo's in-app pop-up ads, resulting in a 50% increase in ad engagement.Email Marketing: Built various cross-sell, product updates, and promotional emails in Pardot.Customer Newsletter• Rebuilt newsletter from scratch with a new design, consistent cadence, and valuable content. 37% open rate and 2.25% click rate with over 5k monthly readers. Doubled readership and reduced unsubscribe rate by 15%.6Sense Campaigns• Various campaigns targeted at existing customers, including cross-sell campaigns, website retargeting campaigns, competitor takeout campaigns, and open opps campaign. Key example had a 60% Account VTR and 12% Account CTR, targeting 56 accounts.

Responsible for contributing to B2B growth through omnichannel acquisition, expansion, and retention campaigns targeting ACG’s top accounts. Focused on driving pipeline acceleration, product adoption, and renewals. I leverage Account Based Marketing best practices to create and implement select 1:1 programs and 1:many programs targeting SMB and large enterprise accounts. These programs are delivered using a combination of marketing channels, such as paid search, paid social, display, email, in-product comms, events, webinars, direct mail, and 1:1, 1:many forums. In this role I help to develop strategy, write strategy briefs, build out the programs, develops consensus across sales, customer success and marketing, and collaborates with marketing channel owners to execute programs.

Greater Minneapolis-St. Paul Area

• Audited marketing automation usage and quickly implemented cost-saving changes. • Introduced new email methodology that drove engagement in key verticals. • Project managed creation and delivery of marketing collateral for nationwide healthcare plans.

Songpa-Gu, Seoul, Korea

• Taught elementary age classes to fluently read, write, and speak in English. Majority of students had little to no previous exposure to English teaching. • Led students through YBM curriculum and crafted supplementary materials to accommodate differing language levels. • Drafted monthly reports for each student to measure language progress and adherence to the established curriculum. • Supervised monthly field trips.

Greater Minneapolis-St. Paul Area

• Led cross-functional teams of writers, designers, and web managers to execute innumerable creative projects for the Enterprise and Global Forwarding division. • Project managed the overhaul of sales/marketing creative assets for Global Forwarding. Including: digital/print ads, social, web content, sales decks, sales handouts, etc.• Created marketing automation and email campaign strategy for the Global Forwarding division. • Created automated procedures and marketing ‘self-service’ model to support annual customer seminars. Drastically reduced team workload while boosting attendance at our events around the country. • Supported trade show events through production of creative content, logistics, promotions, sales lead distribution, etc. • Planned and moderated timely webinars to address customer’s concern regarding the 2018/19 US - China trade war. • Led efforts to synchronize blog engagement and marketing automation channels, in order to better serve customers consuming our content. • Streamlined the Client Advisory alert system, and used automation logic to more quickly and accurately provide clients with information that could affect their business.• Assisted with the management of our global web properties. Worked with regional stakeholders and translation agencies to accurately represent our growing brand name and image around the globe. • Pitched and coordinated a successful on-campus media day between an influential trade publication and C.H. Robinson’s top execs. (in the midst of a literal MN snowstorm) • Oversaw the operation and global content contributions to the C.H. Robinson blog.

Greater Minneapolis-St. Paul Area

Minneapolis, Mn

I helped companies implement and leverage the Pardot marketing automation platform in order to drive lead generation and improve marketing processes. Additionally, I worked on Redpath's internal marketing in order to grow brand presence our industry. Tasks have included:- Pardot: emails, forms, campaigns, landing pages, engagement studio, etc.- Event planning and management - Video filming and editing- Podcast creation- Marketing collateral creation (white papers, flyers, handouts)- Analytics Monitoring - Website creation and editing

1011 Washington Avenue South #350, Minneapolis, Mn 55415

Led or assisted in the creation of branded content for the company including: white papers, presentation decks, emails, case studies, etc. I also managed the company social pages and played a large role in building our new website.

As an AM intern, I assisted in managing client relationship with Subaru of America and ensured the timely distribution of assets to retailers across the country. Additionally, I curated and managed content for Subaru’s ‘Environment’ webpage redesign, among other miscellaneous tasks.

Minneapolis

Supported and initiated a variety of communication and marketing projects related to programs through the office. Ran social media pages on a daily bases, including weekly blog posts, and developed professional skills through numerous formal meetings and self initiated interviews.

Minneapolis

Coordinated alumni stewardship events, assisted with overall alumni relations, designed brochures and business cards for events, maintained financial and logistical records, and digitized the collection of annual alumni magazines.

Bachelor’S Degree, Professional Strategic Communications

Minor, Business Management