Marcus Ou Email & Phone Number

Singapore

Singapore, Singapore

- "Chisol Factory" Brand ownership was officially bought over by Xiao Yuan Holdings in Dec 2021.- Transit into a consultancy role to the new holding company in Dec 2021 - Managing the sales and marketing team and providing projections for YOY growth- Managing the R&D of new product development and new launches- In-charge in growing distribution sales channels with 30% increase in market share and managing of key accounts- Global market Expansion beyond Singapore & Korea, the brand gained traction in both Malaysia, Indonesia and Philippines.

Commercial growth of revenue, experiential marketing and partnershipsBuilding the Intellectual Property and providing avenues in Kiztopia Licensing

Singapore

- Establishing a new Oral Care - Chisol Factory brand in Singapore & Korea.- Managing the business development in locally on both online market places and offline retail chains- Forecasting sales and goods projection- Working with the founder in Korea virtually on a day to day during the pandemic - Managing end-to-end all the logistics and admin support- Opening and managing key distribution accounts such as Prime Supermarkets and Sheng Siong Supermarkets- Managing Dental Clinics on the distribution network- Managing the import and export requirements- Managing a team of merchandisers and promoters

- Managing the sales and marketing functions of all online and offline distributions for Singapore Market in the FMCG industry- Managing a team of 3 sales and marketing executives and 5 merchandisers - Formulating the strategy to meet a projected budget in growing 20% annual revenue within 15 key accounts and 13 online platforms.- Forecasting monthly sales and working with buyers from all modern trade to ensure targets are met- Preparing and analyzing monthly sales report to optimize sales revenue vs advertising promotions expenditure- Sourcing for new products to expand the distribution line locally - Developing partnerships with brand owners to do joint promotions- Working with digital and media agencies to plan for marketing initiatives on ATL and BTL promotions- Working with Intellectual Property (IP) owners to integrate onto product development- Any other ad-hoc duties assigned by the management

Singapore

- Garnering sales revenue through sponsorship and partnership from corporate brands- Strategic pitching such as cold calling and via agency network to review pitch list with management- Managing brands expectations and delivering complete marketing solutions with KidZania Singapore's Platform- Creating systems, processes and platform such as networking sessions to reach out to new partners which include sponsorship proposals and rate cards- Maintaining clear communication with cross-functional department such as brand experience, technical services and operations to ensure cost-effective solutions, meeting partner’s expectation and better guest experience by keeping it commercially viable- Creating avenues such as sponsored mall roadshows, retail activation to drive higher reach in brand awareness.

Singapore

MEDIACORP PTE LTD (Mar 2012 till Present)Position Title (Level) : Assistant Marketing Manager Specialization: Advertising/Media PlanningWork Description: - Partner with cross-functional departments including: Sales, Pricing, Programming, Production and Market Analysis to develop new products / services to complement and strengthen existing Advertising Solution - Responsible for achieving the revenue budget of the new products / services - Guide product conception, define product vision and gather requirements to ensure products are launched as planned. - Responsibilities for product development & enhancements include developing business cases, manage road maps, evaluations on product features, perform cost and benefits analysis, competitive pricing and to assess operational viability. - Develop ad platforms through traditional media such a TV, Radio, Print and New Media platforms(such as xinMSN, Todayonline and other social media platforms) as needed to enable scalable product innovation. - Exercise creative thought leadership to the organization by contributing innovative new integrated advertising ideas to Sales proposals and product development. - Work with the Sales Team on go-to-market strategy and execution - Master as a sector specialist (i.e. FMCG) to increase advertising revenue and provide clear briefs to enable marketing planning and execution. - To ensure the availability and timeliness of product information to internal stakeholders as well as provide product knowledge training to various stakeholders - Review implementations and track performance in relation to planned targets and create new campaigns to mitigate any shortfall and/or increase market share.

Singapore

Resorts World Sentosa (Sept 2008 to Mar 2012)Position Title (Level): Senior Executive Specialization: Marketing/Business Development/ComplianceWork Description : - Assisting the parent company, Genting Berhad to develop a brand guideline which was circulated across the Genting group of 200 companies and all the partners of RWS.- Guiding the in-house creative team to utilize the licensed properties in creating new ATL/BTL ad templates to be used in different markets- Assisted the VP of Marketing for the launch promotion campaign of Universal Studios Singapore – Biography available upon request- Assisted the sales team to educate the travel agent/partners how to accurately use the Universal Studios Singapore brand.- Assisted the Intellectual Property Attorney with the registration of trademarks to prevent brand names that were built to be infringed and to further reduce unauthorized promotions.- Expand the art created for ad templates into product development (e.g. Merchandise) sold in the Universal Studios Singapore theme park- Approving the Universal Studios Singapore advertisements used in different collaterals- Formulate and coordinating marketing activities and policies to promote products and services- Assisted the SVP of Attractions to set up the additional marketing department (i.e. Attractions Marketing) to administer the promotions for various marquee events and daily entry passes prices - Managing the licensed-partners and continuously learning about the featured film brands to fully utilize the franchise (e.g. Shrek, Madagascar etc.)

Bachelor'S Degree, Marketing/Marketing Management, General, Merit

High School Diploma, Business Infomatics