Dice is one of EA's studio, famous for titles such as Battlefield, Mirror's Edge and Star Wars Battlefront.I am leading the Live Service tooling team, helping game developers to create and maintain the best possible player experiences.

Leading a team of Product Data Analysts, responsible for consumer-oriented product data and data quality processes for all digital touchpoints, as well as continuous development of the Electrolux PIM system.- 6th year consecutive winner of Euronics Supplier of the Year - Data Exchange- Core team member of multiple strategic PIM initiatives- Harmonization of data management processes throughout EMEA and APAC- Part of core group shaping the go-to-market process for new product division

Driving online sell-out activities on an European level with Pure Players and Click & Mortars- Continuous Improvement ambassador for internal improvement programs within Electric retail/Trade marketing operations BA Europe- Driving and supporting major product launches with optimization of online presentation (content, reviews, ratings, 1st page listings etc.)- Contributing to European E-commerce KPI definition, target setting and monitoring- Consumables & Accessories portfolio review & content revitalization - Supporting local sales divisions in key E-commerce areas- GTM Process improvements related to Product Information, Deployment and Activation

Advisor / Council member, providing guidance to clients within the Product Information Management area.

Responsible for multiple domains, including Post Sales, Logistics, PIM and Marketplaces

Responsible for enabling effective and efficient marketing product information management processes, with a special focus on leveraging the Eden platform. • Product Owner of the EDEN Platform (Product Information Management Platform)• Re-established the EDEN Platform as a strategic Marketing Technology platform for EMEA• Responsible for requirement collection and prioritization of the Agile EDEN development backlog and managing expectations of multiple international stakeholders and functions• Defining the EDEN Product Roadmap together with IT• Acting FSO in expansion/rollout of an internal Digital Catalogue Tool application• Experience working with both internal and external development teams• Co-creator and facilitator of the Product Information Key User Group • Member of the Electrolux Product Information Governance Board• Key contributor in requirement collection, testing and rolling out a new data feed and structure for responsive Brand Sites for all Electrolux Brands, together with creating and delivering training to the local market stakeholders• Analyzed the full Electrolux product ranges customer exposed data and provided concrete feedback with action points and prioritization to increase data quality within the majority of Product Lines • Deep understanding of the Product Information Landscape and Product lifecycle processes from post-R&D to sell out

Responsible for maintaining, continuously improving and developing the product information processes used for various touch points and trade communications within Sweden.• Responsible for identifying, quality checking and syndicating the right product information to all Electrolux Swedens digital touchpoints including the Brand Website (Technical specifications, Product marketing content, Product Localization, Pictures etc.)• Operationally managed the Swedish local Product Launch Process towards Electrolux's sales organization and selected B2B customers including regular product launch presentations for ~50-70 participants. • Rolled out and maintained a new sales applications developed by Sector to the Swedish sales organization• Full end-to-end product responsibility at larger events such as Årets Kock and Taste of Stockholm• 1st line product data & 2nd line product functionality/benefit support