Marcus Tan Email & Phone Number

Singapore

Singapore

• Responsible for driving revenue growth of Lazada Sponsored Solutions through the acquisition and expansion of active advertiser base. • Formulated innovative strategies to actively reduce churn rates among current sellers fostering greater retention and engagement.• Collaborated closely with commercial and product teams to optimise communication touch-points for new advertisers to drive awareness and new activation for Lazada Sponsored Solutions.• Designed and launched a brand new… Show more • Responsible for driving revenue growth of Lazada Sponsored Solutions through the acquisition and expansion of active advertiser base. • Formulated innovative strategies to actively reduce churn rates among current sellers fostering greater retention and engagement.• Collaborated closely with commercial and product teams to optimise communication touch-points for new advertisers to drive awareness and new activation for Lazada Sponsored Solutions.• Designed and launched a brand new Sponsored Solutions incubation program aimed at fostering long-term brand building and driving sustained revenue growth. Show less

Singapore

• Responsible for growing Lazada Sponsored Solutions Revenue for FMCG & GM advertisers.• Acted as a marketing consultant to brands on Lazada to help them achieve their business goals with Lazada Marketing Solutions (Search, Affiliate, Display, Google and Meta Ads).• Responsible for brands’ overall marketing strategy, media planning and campaign performance consultation on Lazada.• Worked closely with cross-functional teams to support client pitching and day-to-day support on… Show more • Responsible for growing Lazada Sponsored Solutions Revenue for FMCG & GM advertisers.• Acted as a marketing consultant to brands on Lazada to help them achieve their business goals with Lazada Marketing Solutions (Search, Affiliate, Display, Google and Meta Ads).• Responsible for brands’ overall marketing strategy, media planning and campaign performance consultation on Lazada.• Worked closely with cross-functional teams to support client pitching and day-to-day support on marketing-related issues.• Established knowledge bases for growth initiatives by conducting comprehensive training sessions to facilitate the roll-out of new Lazada’s marketing solutions products and features. Show less

Singapore

• Researched on industry trends, market needs, target segment and competitor’s movement• Planed, designed & executed Google campaigns according to clients’ objectives and requirements• Created and posted content assets on social media that boost awareness and encourage engagement. • Ran Facebook, Instagram advertising campaigns to drive consideration and generate leads. • Employed strategic A/B testing tactics and landing pages evaluation. • Measured and reported performance… Show more • Researched on industry trends, market needs, target segment and competitor’s movement• Planed, designed & executed Google campaigns according to clients’ objectives and requirements• Created and posted content assets on social media that boost awareness and encourage engagement. • Ran Facebook, Instagram advertising campaigns to drive consideration and generate leads. • Employed strategic A/B testing tactics and landing pages evaluation. • Measured and reported performance with tools like Google Analytics, Google Tag Manager & Ads Manager. • Optimized digital campaigns towards KPI and ROI goals.• Worked closely with internal teams – SEO team & web team to build a holistic digital presence for clients Show less

Singapore