Marcus Teh Email & Phone Number

Petaling Jaya, My

Malaysia

1. Leading overall channel growth strategy2. Leading Perfect Store strategy3. Leading Shopper Activation strategy4. Leading Point of Buying strategyKey Achievements:• Designed and implemented a new organisational structure and go-to-market strategy to transition business planning from a category-centric approach to shoppers and channels focus.• Integrated shopper and channel insights into the company’s budget planning for 2022-2024, with a clear emphasis on… Show more 1. Leading overall channel growth strategy2. Leading Perfect Store strategy3. Leading Shopper Activation strategy4. Leading Point of Buying strategyKey Achievements:• Designed and implemented a new organisational structure and go-to-market strategy to transition business planning from a category-centric approach to shoppers and channels focus.• Integrated shopper and channel insights into the company’s budget planning for 2022-2024, with a clear emphasis on prioritizing Supermarkets, Mini Markets, and CVS channels to drive growth with optimized trade spend and A&C efficiency.• Led strategic initiatives to develop channel-specific strategies based on shopper behavior, PPA (Price Pack Architecture), pricing, promotions, and perfect store execution.• Enhanced the organization’s Perfect Store capabilities, contributing to a consistent +2% annual growth in net revenue.• Achieved significant milestones in Perfect Store execution, including the implementation of category management with Aeon & Mydin, Perfect Store Program for 90% of Independent Supermarket, deployment of 2,500 visi-coolers for chocolate products in provisions, Cadbury home-shelf displays, and permanent disruptive displays in the top 100 Supermarkets, as well as the installation of 4,000 fridge trays across provisions and CVS and 100 self-checkout solutions in Aeon• Shifted the shopper activation strategy from a 30:70 to a 70:30 focus on in-store shopper engagement over consumer contests to drive higher reach to shopper.• Increased shopper activation conversion rates by 5% and reduced cost per conversion by 5% through targeted interventions and process improvements.• Engaged a creative agency to enhance the structural design of Point of Buying materials, resulting in an improved SellCheck score Show less

1. Leading south and east coast team that managed Negeri Sembilan, Melaka, Johor, Kelantan, Terengganu, Pahang 2. Leading a key account team that managed 16 indirect key account (TF-Value, Econsave, Billion, NSK, Hero, Jaya Grocer, Village Grocer, Shell, Petronas, Petron, BHP, Caltex, KK Mart, Mynews, Family Mart, Eco-Shop)Key Achievements:• Successfully expanded the number of indirect key accounts from 9 to 16, centralizing planning and driving company growth at a rate 5 times… Show more 1. Leading south and east coast team that managed Negeri Sembilan, Melaka, Johor, Kelantan, Terengganu, Pahang 2. Leading a key account team that managed 16 indirect key account (TF-Value, Econsave, Billion, NSK, Hero, Jaya Grocer, Village Grocer, Shell, Petronas, Petron, BHP, Caltex, KK Mart, Mynews, Family Mart, Eco-Shop)Key Achievements:• Successfully expanded the number of indirect key accounts from 9 to 16, centralizing planning and driving company growth at a rate 5 times faster than the overall company growth.• Led and implemented a new route-to-market strategy, transitioning from indirect to direct distribution for Jaya Grocer, Village Grocer, and Eco shop, resulting in a 6% reduction in cost to serve (~RM1 million savings).• Negotiated and finalized two rounds of contracts with three distributors, reducing operating expenses by 1.0-1.5%.• Drove improvements in in-store fundamentals and execution by enhancing Active Store presence, ensuring coverage compliance, prioritizing Must Sell SKUs, and increasing share of shelf and secondary display placements. Show less

1. Jan 2017 - Mar 2018 - Group Key Account Manager (Leading a key account team that manage Tesco, 99Speedmart, Mydin, Guardian, Watson, E-commerce)2. Jan 2016 - Dec 2016 - Key Account Manager (Giant)3. Jul 2014 - Dec 2015 - Assistant Key Account Manager (Mydin & Econsave)Key Achievement:• Led the Joint Business Plan (JBP) partnership with Tesco, reversing a -10% decline in Tesco’s biscuit sales (YTD Jun 2017) to a +1% growth (YTD Dec 2017) and increasing chocolate market… Show more 1. Jan 2017 - Mar 2018 - Group Key Account Manager (Leading a key account team that manage Tesco, 99Speedmart, Mydin, Guardian, Watson, E-commerce)2. Jan 2016 - Dec 2016 - Key Account Manager (Giant)3. Jul 2014 - Dec 2015 - Assistant Key Account Manager (Mydin & Econsave)Key Achievement:• Led the Joint Business Plan (JBP) partnership with Tesco, reversing a -10% decline in Tesco’s biscuit sales (YTD Jun 2017) to a +1% growth (YTD Dec 2017) and increasing chocolate market share by +3.5%.• Elevated 99SM from a transactional relationship to a strategic partnership by implementing a Customer Business Plan (CBP) and fostering top-to-top (T2T) engagement.• Regained leadership in the biscuit category with a +0.4% share increase and achieved a +1.0% gain in the chocolate category at Giant through a Joint Business Plan (JBP).• Innovatively drove promotion ROI to gross profit level and enhanced account P&L by optimising the product mix.• Improved operational efficiency and growth by transitioning Econsave’s route to market from directto indirect distribution.• Successfully recovered Cadbury’s business in Mydin following the “Halal Crisis,” outpacing company expectations with a 13% recovery versus a 9% target. Show less

Bachelor Of Business Administration (B.B.A.), Marketing/Marketing Management, General

Foundation Degree, Business Administration And Management, General