• Initiated sales and marketing calls to prospective or current clients and documents sales efforts by appropriately using call logging system and/or CRM module• Developed advertising leads for ad sales by using a variety of lead sources, including the Internet, publication library, public library, etc and records leads in CRM• Gained in-depth knowledge about assigned industries, associations and the purpose of marketing assigned publications.• Used the internet, company marketing and research materials and other resources to increase effectiveness of sales presentations• Quoted rate information, provide media kits and other relevant information to prospective clients