Contracted to build and execute digital marketing strategies to drive installs, authentication and engagement for NBCUniversal’s portfolio of apps across OTT, mobile and desktop platforms.

Contracted to execute and improve user acquisition and engagement for newly established business unit, offering app-based personal nutrition and coaching programs for new and expecting mothers.

Contracted to develop digital marketing strategies to drive awareness and conversion for sparks & honey's subscription-based mobile app and trend forecasting reports.

NOOK Media is a subsidiary of Barnes & Noble. The NOOK Video service launched in 2012, offering content across mobile, web and OTT platforms.My scope of work included:- Instrumental in the launch and growth of transactional video-on-demand (TVOD) service offering 30,000+ film and TV titles.- Overseeing partnerships for 25+ studios/networks and managing all consumer-facing marketing and e-commerce initiatives.- Driving customer acquisition, retention and engagement through targeted marketing programs across device, web, social media and CRM channels.- Improving content discovery experience through SEM and SEO strategies.- Supervising the daily operations for content rollout, metadata collection, promotional scheduling, pricing, and merchandising.

HBO Home Entertainment (now Warner Bros. Home Entertainment) is responsible for the global production, advertising of HBO series, film and documentary releases for physical and digital distribution. My scope of work included:- Leading product development and advertising for 25+ releases annually, with a core focus on product positioning, content development, packaging design, advertising and social media.- Directing creative agencies on the development of packaging, advertising and point-of-sale materials.- Managing advertising strategy, media planning and buying for integrated advertising campaigns, including: agency briefings on marketing objectives; evaluation of optimal media vehicles and timing; and activation supervision.- Collaborating with cross-platform teams, show producers and talent on the production of enhanced content features, retail offerings and events.

MTV's Consumer Products division was responsible for the production, marketing and distribution of home entertainment, audio, gaming, publishing and apparel products. My scope of work included developing and executing marketing programs with retail accounts to drive sell-in and sell-through of consumer products, e.g. gift-with-purchase offers, sweepstakes, in-store events and talent appearances.

VH1's Consumer Marketing group is responsible for advertising and promotions, supporting on-air programming and events. My scope of work included managing key aspects of multi-market, consumer advertising campaigns to generate awareness and drive viewership.

Digital Club Network offered live and archived music performances from new and emerging artists, captured across 50+ US music venues.My scope of work included developing and executing marketing tactics to drive acquisition, retention and engagement for the streaming video service.

Mammoth Records was an independent record label acquired by Disney.My scope of work included managing the product lifecycle for remix singles with involvement in production, sales and marketing.