Spearheaded comprehensive marketing strategies, boosting customer acquisition and retention. Continuously identify and target local market opportunities.Directed the development and maintenance of a strong, community-focused brand, ensuring consistency across all digital and print channels.Conduct in-depth market research to analyze customer behavior and preferences. Regularly monitor competitor activities to maintain competitive advantage.Manage end-to-end marketing campaigns across various channels, including direct mail, local radio, and social media.Lead digital marketing e fforts, optimizing the car wash's online presence through SEO, PPC, and targeted social media advertising via the management of OptSpot and Rinsed as car wash marketing platforms.Implement robust analytics tools to measure the ROI of marketing initiatives. Provide actionable insights to senior management, resulting in data-driven decision-making and continuous improvement in campaign performance.Manage relationships with local vendors and collaborate with neighboring businesses for cross-promotional opportunities.Stay ahead of industry trends by implementing innovative marketing strategies, such as eco-friendly service promotions and customer loyalty programs. Adapted to market changes, leading to a sustained increase in customer satisfaction and repeat visits.

Manage seasonal brand campaigns for over 80 wholesale accounts, which requires high level communication, attention to detail, planning and execution. Responsible for over 32% domestic wholesale growth in 2023 from Q1-Q4. Assisted in leading expansion of key brand campaign efforts across all domestic wholesale accounts. Manage project management systems to ensure all internal teams are aligned with project status. Utilize KPIs based on assortment position to build captivating brand stories in wholesale accounts across the U.S.Build marketing strategy based on seasonal account marketing campaign needs.Collaborate with graphics department to create custom marketing assets specific to each wholesale account. Compile and route creative marketing assets to internal teams for approval.Assisted in leading development of Smartsheet as primary project management system for cross-functional department efficiency. Proactively monitor project management systems to ensure projects were up to date. Supply in-store account spaces with additional point-of-purchase materials to increase sell-through.Analyze usage of marketing assets and improve account compliance requirements to ensure brand campaigns maintain the highest standard of creative execution.Drove brand growth, maintenance and optimization while working closely with account partnerships to effectively align products with consumer demands

Manage brand marketplace on Amazon Seller Central. Coordinate and facilitate the usage of Skechers-designed assets across multiple digital marketing channels.Collaborate with graphics department to create custom designed digital marketing assets based on wholesale account campaign needs for email marketing, product pages and brand landing pages. Develop and execute omni-channel marketing efforts between internal and external partners. Drive quality improvements through market assessment, and account feedback. Evaluate new opportunities for each account and ensure meaningful opportunities are realized consistently across upcoming brand campaigns. Route usage of Skechers-designed email marketing assets to key account executives to ensure visibility. Analyze and report usage of Skechers assets across all digital marketing touchpoints. Enhance account partnership product pages with technological copy and marketing imagery to increase brand awareness.

Coordinate with POP project managers to facilitate creative and new ways to merchandise domestic and international retail and account partnership spaces. Create innovative POP materials based on brand campaigns and strategies. Facilitate meetings with material vendors to determine the need for execution of creative POP pieces. Route renderings of creative assets to vendors for creation of campaign and division-specific campaigns. Organize and keep inventory of various materials needed for POP productionManage and coordinate delivery of POP assets to retail spaces and account partnership stores domestically. Manage off-site inventory of POP to ensure proper assets are available for usage for tradeshows, events and conferences. Assist project manager with communication with vendors to ensure POP renderings come to life.