Marketing Director
Singapore
Responsible for the company’s digital marketing, branding, and communications. Spearhead, strategize, plan, coordinate, and execute marketing campaigns. Also handles the client-side digital marketing agency arm.As a full suite in-house marketer:- Develop new digital strategies to obtain more inbound leads- Work with a team of interns, designers, developers, and external contractors for marketing related activities- Drive organic search traffic growth with SEO- Run content marketing campaigns and develop content strategies for every stage of the marketing funnel- Manage and grow social media presence (Facebook, Instagram, Twitter, LinkedIn)- Run Google Ads campaigns to promote key business services and solutions- Engage existing customers and email list with regular EDM campaigns- Grow email list and nurture email leads with email marketing and marketing automation (ActiveCampaign)- Evaluate key metrics and prepare marketing reportsAs a client-side digital marketer:- Plan and execute SEO campaigns to increase the client's search visibility and inbound leads- Tasks include: Technical SEO Audits, Keyword Research, On Page SEO, On Site SEO Link Building Outreach, Google My Business Optimization, Content Strategy- Plan and execute Google Ads and Facebook Ad marketing campaigns