Marcus Allen Email & Phone Number

Houston, Texas, United States

1. Oversee the day-to-day execution of various influencer and social marketing campaigns, ensuring they align with client goals and KPIs while fostering strong relationships with influencers and internal teams.2. Assist with the development of proposals for prospective clients by identifying suitable influencer mechanics and creative strategies tailored to their target audiences; participate actively in client pitches and communications to secure new business.3. Manage large budgets across multiple campaigns, ensuring efficient allocation of resources; provide detailed reporting on campaign performance and work closely with account managers to ensure client satisfaction and successful outcomes.

Houston, Texas, United States

1. Led the strategic development, execution, and management of influencer and creator marketing campaigns for multiple clients, driving e-commerce sales and achieving key performance indicators from planning through to completion.2. Built and maintained strong relationships with influencers and creators, overseeing budget negotiations, organizing digital and in-person meetups, and pitching new brand opportunities based on talent needs.3. Continuously explored new trends and talent for ongoing client success.

Houston, Texas, United States

1. Designed customized social media strategies aligned with clients’ objectives and target audience.2. Generated and curating engaging content, scheduling posts, and managing clients’ social media accounts.3. Analyzed data and metrics to refine strategies, demonstrating ROI to clients, and staying updated with industry trends to inform optimizations.

Houston, Texas, United States

1. Headed influencer marketing campaigns with brand partners including Pantene, OLAY, Joy+Glee, HairFood, Hair Biology, Nature’s Sunshine, and Super Nature Haircare, guiding campaigns from conceptualization to execution and reporting to boost brand awareness, engagement, and sales.2. Expanded the network of influencers, performing research and market analysis to determine optimal fits for campaigns and programs while utilizing communication skills to build and maintain relationships with influencers and brand partners to sustain strong partnerships.3. Continuously performed research into trends and consumer interests, identifying cultural tendencies and educating the entire team on appropriate marketing and branding best practices.4. Performed a variety of ad hoc responsibilities including participating in client meetings, assisting with proposals, presentations, and pitches, and drafting campaign briefs.

Chicago, Illinois

1. Collaborated with the General Manager and Hotel Manager to analyze service trends, developing and executing strategic plans for departmental leaders to enhance overall guest satisfaction scores.2. Demonstrated leadership through effective communication, fostering trust, respect, and cooperation among team members. Supervised day-to-day operations, managing employees and ensuring quality standards were met.3. Implemented customer-centric practices, handling complaints, settling disputes, and intervening in guest/employee situations. Maintained open communication with employees, established clear goals, and upheld property policies consistently.

Chicago, Illinois, United States

1. Managed the Front Office operations, overseeing hiring, training, and performance evaluations, while addressing and resolving problems and promoting open communication.2. Implemented company and franchise programs, optimizing service quality and hospitality for hotel customers, and played a key role in budget development and monitoring to maximize revenue and minimize expenses.3. Oversaw Food and Beverage operations, ensuring consistent quality, monitoring costs, and implementing strategies to improve occupancy levels and revenues. Additionally, maintained Front Office systems for optimal performance and upheld compliance with health, safety, sanitation, and alcohol awareness standards.

Mount Prospect, Illinois

1. Directed Front Office operations, implementing company and franchise programs to ensure optimal service and hospitality, overseeing staff management, and contributing to budget development and monitoring.2. Achieved and maintained a 90% overall service score over a 6-month period, consistently ranking in the top 10th percentile among 782 Hampton Inn & Suites nationwide.3. Spearheaded a significant increase in Service Scores, elevating 'year-to-date' metrics by 13.8%, enhancing customer satisfaction from 76.2% to 90% by the end of my tenure at Hampton Inn & Suites.

Rosemont, Illinois

1. Managed room reservations, utilizing established procedures for Concierge and Guest Service Agents, ensuring accurate registration and booking.2. Delivered comprehensive information about the hotel's amenities and services, as well as local offerings in Rosemont and Chicago, IL, enhancing guests' experience.3. Upheld a thorough understanding of departmental standards, promptly addressing guest inquiries, complaints, and requests to ensure optimal satisfaction.

Grand Rapids, Michigan