Marcus Allen

Marcus Allen Email and Phone Number

Social Media Marketing | Influencer Marketing Expertise | Brand Partnerships | Former Hospitality - Lodging Expert @ The Goat Agency
shoreditch, hackney, united kingdom
Marcus Allen's Location
Houston, Texas, United States, United States
About Marcus Allen

Social Media & Influencer Marketing Manager with extensive experience drafting, activating, overseeing, and executing social media campaigns across TikTok and Instagram that drive awareness and engagement. Detail-oriented problem solver adept at tracking, reporting, and analyzing key metrics to prepare actionable insights that support decision-making and foster improvement. Dedicated team player leveraging interpersonal and communication skills to forge strong relationships with influencers and clients, establishing and sustaining strong partnerships and safeguarding alignment on messaging.Areas of Expertise:Influencer MarketingSocial Media CampaignsMarket ResearchAnalytics & ReportingProduct MarketingClient RelationsBudget ManagementTikTok & InstagramBrand Partnerships

Marcus Allen's Current Company Details
The Goat Agency

The Goat Agency

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Social Media Marketing | Influencer Marketing Expertise | Brand Partnerships | Former Hospitality - Lodging Expert
shoreditch, hackney, united kingdom
Website:
goatagency.com
Employees:
100
Marcus Allen Work Experience Details
  • The Goat Agency
    Senior Campaign Coordinator
    The Goat Agency Sep 2024 - Present
    Houston, Texas, United States
    1. Oversee the day-to-day execution of various influencer and social marketing campaigns, ensuring they align with client goals and KPIs while fostering strong relationships with influencers and internal teams.2. Assist with the development of proposals for prospective clients by identifying suitable influencer mechanics and creative strategies tailored to their target audiences; participate actively in client pitches and communications to secure new business.3. Manage large budgets across multiple campaigns, ensuring efficient allocation of resources; provide detailed reporting on campaign performance and work closely with account managers to ensure client satisfaction and successful outcomes.
  • Artisan Council
    Influencer And Creative Marketing Manager
    Artisan Council May 2024 - Sep 2024
    Houston, Texas, United States
    1. Led the strategic development, execution, and management of influencer and creator marketing campaigns for multiple clients, driving e-commerce sales and achieving key performance indicators from planning through to completion.2. Built and maintained strong relationships with influencers and creators, overseeing budget negotiations, organizing digital and in-person meetups, and pitching new brand opportunities based on talent needs.3. Continuously explored new trends and talent for ongoing client success.
  • Self-Employed
    Social Media Marketing Consultant
    Self-Employed Sep 2023 - May 2024
    Houston, Texas, United States
    1. Designed customized social media strategies aligned with clients’ objectives and target audience.2. Generated and curating engaging content, scheduling posts, and managing clients’ social media accounts.3. Analyzed data and metrics to refine strategies, demonstrating ROI to clients, and staying updated with industry trends to inform optimizations.
  • Crispin Porter + Bogusky
    Influencer Marketing Manager
    Crispin Porter + Bogusky Feb 2021 - Sep 2023
    Houston, Texas, United States
    1. Headed influencer marketing campaigns with brand partners including Pantene, OLAY, Joy+Glee, HairFood, Hair Biology, Nature’s Sunshine, and Super Nature Haircare, guiding campaigns from conceptualization to execution and reporting to boost brand awareness, engagement, and sales.2. Expanded the network of influencers, performing research and market analysis to determine optimal fits for campaigns and programs while utilizing communication skills to build and maintain relationships with influencers and brand partners to sustain strong partnerships.3. Continuously performed research into trends and consumer interests, identifying cultural tendencies and educating the entire team on appropriate marketing and branding best practices.4. Performed a variety of ad hoc responsibilities including participating in client meetings, assisting with proposals, presentations, and pitches, and drafting campaign briefs.
  • Marriott International
    Guest Services Manager
    Marriott International Feb 2020 - Feb 2021
    Chicago, Illinois
    1. Collaborated with the General Manager and Hotel Manager to analyze service trends, developing and executing strategic plans for departmental leaders to enhance overall guest satisfaction scores.2. Demonstrated leadership through effective communication, fostering trust, respect, and cooperation among team members. Supervised day-to-day operations, managing employees and ensuring quality standards were met.3. Implemented customer-centric practices, handling complaints, settling disputes, and intervening in guest/employee situations. Maintained open communication with employees, established clear goals, and upheld property policies consistently.
  • Hilton
    Front Office Manager
    Hilton Mar 2017 - Feb 2020
    Chicago, Illinois, United States
    1. Managed the Front Office operations, overseeing hiring, training, and performance evaluations, while addressing and resolving problems and promoting open communication.2. Implemented company and franchise programs, optimizing service quality and hospitality for hotel customers, and played a key role in budget development and monitoring to maximize revenue and minimize expenses.3. Oversaw Food and Beverage operations, ensuring consistent quality, monitoring costs, and implementing strategies to improve occupancy levels and revenues. Additionally, maintained Front Office systems for optimal performance and upheld compliance with health, safety, sanitation, and alcohol awareness standards.
  • Hilton
    Front Desk Manager
    Hilton Apr 2015 - Mar 2017
    Mount Prospect, Illinois
    1. Directed Front Office operations, implementing company and franchise programs to ensure optimal service and hospitality, overseeing staff management, and contributing to budget development and monitoring.2. Achieved and maintained a 90% overall service score over a 6-month period, consistently ranking in the top 10th percentile among 782 Hampton Inn & Suites nationwide.3. Spearheaded a significant increase in Service Scores, elevating 'year-to-date' metrics by 13.8%, enhancing customer satisfaction from 76.2% to 90% by the end of my tenure at Hampton Inn & Suites.
  • Hilton
    Guest Service Agent
    Hilton Sep 2012 - Apr 2015
    Rosemont, Illinois
    1. Managed room reservations, utilizing established procedures for Concierge and Guest Service Agents, ensuring accurate registration and booking.2. Delivered comprehensive information about the hotel's amenities and services, as well as local offerings in Rosemont and Chicago, IL, enhancing guests' experience.3. Upheld a thorough understanding of departmental standards, promptly addressing guest inquiries, complaints, and requests to ensure optimal satisfaction.
  • Holiday Inn Grand Rapids Downtown
    Guest Service Agent/Priorty Club Champion
    Holiday Inn Grand Rapids Downtown Apr 2011 - Sep 2012
    Grand Rapids, Michigan

Marcus Allen Skills

Business Analysis Customer Service Technical Support Microsoft Office Process Improvement Troubleshooting Active Directory Sharepoint Windows Server Servers Data Analysis Itil Microsoft Sql Server Incident Management Access Itil V3 Foundations Certified Operating Systems Lotus Notes Help Desk Support Vmware Requirements Gathering Information Security Unix Postgresql Oracle Vbscript Vb.net Vba Tableau

Marcus Allen Education Details

Frequently Asked Questions about Marcus Allen

What company does Marcus Allen work for?

Marcus Allen works for The Goat Agency

What is Marcus Allen's role at the current company?

Marcus Allen's current role is Social Media Marketing | Influencer Marketing Expertise | Brand Partnerships | Former Hospitality - Lodging Expert.

What schools did Marcus Allen attend?

Marcus Allen attended Grand Valley State University.

What are some of Marcus Allen's interests?

Marcus Allen has interest in Civil Rights And Social Action, Science And Technology, Education.

What skills is Marcus Allen known for?

Marcus Allen has skills like Business Analysis, Customer Service, Technical Support, Microsoft Office, Process Improvement, Troubleshooting, Active Directory, Sharepoint, Windows Server, Servers, Data Analysis, Itil.

Who are Marcus Allen's colleagues?

Marcus Allen's colleagues are Julián Pineda, Ben Kilby, Jaime José Díaz, Maraya Louise Rosario, Angie Au, Liat Bekier ☀️, Nontokozo Mzazi.

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