Marcus Daum Email & Phone Number

- Lead and manage extensive internal and external team, customer and stakeholders across Canada.- Drive collaboration with our Retail, On Premise and Trade partners to deliver growth and innovation across various categories, segments and channels, driving profitable volume and share growth. - Responsible for P&L Canada. - Develop and execute strategic growth plans by category and segment/tier.- Provide consumers with relevant, quality innovation and consumer communication/engagement tactics to drive conversion.- Collaborate and manage external partners and agencies for commercial execution, consumer and trade marketing plans and initiatives.

Canada

- Managed business directly with key Canadian and US Retailers including Sobeys, Co-Op, Costco, Shoppers Drug Mart, London Drugs, Metro, Loblaw, Walmart, 7-11, Kroger, CVS, Target, Gas and Convenience as well as Independent/Natural Channel.- Developed and executed Sales Strategies by partnering with extensive commercial network in Canada, US and Internationally: Distribution network (DSD), Warehouse, direct sales, 3rd party Brokers, Retailer and Wholesaler partners.- Led Sales and Marketing Organization for Canadian, US and International Expansion of Quality “Better For You” Healthier Snack portfolio (+$20 MM Sales) in all Retail channels of Trade. - Owned Marketing and Brand Strategy: Identify Consumer and Customer targets via 3rd party data; analyze and synthesize for customized communication to Consumer Base.- Developed New Product Innovation (End to End Consumer Insight to Development and Retail Execution).- Production and Sales Forecasting: Built and use end-to-end Sales Forecasting Tool to accurate plan manufacturing requirements including Raw Materials, planning, inventory and logistics.- Managed P&L transparency for Cash Flow planning and Board Meetings.- Prepared and presented fact-based Sales and Strategic growth and operational plans to Board of Directors including various levels of investors and shareholders.- Managed 5 Direct (with additional 60 reports) and 8 Distributors in Canada and the US.

Toronto, Canada Area

-Launched and aggressively grew HARIBO confectionary brand to over $10 Million in 5 years in Canada; rapid distribution gains via strategic commercial plans and structural/operational brand management.-Managed all operations of HARIBO in Canada: Revenue, Profit, Cost targets: Annual Budgets with detailed annual business operating plans.-Led strategy for Canadian Marketplace: New Product Launch and Promotional Management of HARIBO portfolio with major Canadian Retailers in Grocery, Drug, Mass, Club and Gas and Convenience Channels - Analyzed and developed pricing, analytics and finance work to ensure appropriate distribution retail listings with highest payout (+11% profitability vs. 2012).- Customized product assortment to win disproportionately in Canada and Mexico (Sizing/Pricing Matrix).

- Developed and executed Strategic Plans (Merchandising, Pricing, Innovation, In-Store Solutions, Trade Funding, and Market Planning) to reach $300 MM Volume and Revenue Targets within Canada. - Managed 3 full time employees (work and development, compensation, career pathing, training).- Managed $15 Million trade budget with a share growth of +1 to +3% over tenure in role.- Worked collaboratively with US Marketing, Brand and Finance teams to customize Canadian launch and growth strategies.- Managed commercial strategies for all Retailers including: Wal Mart, Target, Shoppers Drug Mart, Loblaw, Costco etc. Category Development Executive - Category Development Consultant, presenting merchandising and category strategies for top and bottom line growth through optimization of In-Store solutions, product mix, pricing, supply chain and promotional activities.- Developed strategies for P&G Category growth using deep understanding of the competitive environment. - Interpreted and leveraged extensive shopper insights and data to enable P&G to win at store level. - Presented channel data, insights and strategies to Commercial teams including Senior Management.- Shoppers Drug Mart Joint Business Planning Category Management Lead.

- Led 40+ sales (23 Direct Reports), developing strategies for territory and regional growth.- Responsible for 5 Distributors regionally and 1 Distributor Canada-wide. - Managed and grew largest Distribution network (100+ Sales Staff) via Sales, Trade and Marketing Strategies.- Key Account Management and Development for mutual growth via business partnership and Joint Business planning.- Developed education and communication programs for distribution partners and consumers.- Responsible for +$20 Million Dollar purchase targets, implementing strategic sales plans to exceed Revenues.

Mba, Corporate Finance, Marketing

Activities and Societies: Canadian Marketing Association McGill MBA Soccer Team Finance: Advanced Corporate Finance, International.

Education record

B.Comm, International Business