Marcus Eaton Email & Phone Number

Atlanta, GA, US

Georgia, United States

Atlanta, Georgia, United States

As the Sales and Marketing Director at Rithom, I hold a pivotal role within the organization, entrusted with the responsibility of developing and executing comprehensive sales and marketing strategies aimed at achieving multi-faceted objectives. My primary goal is to drive revenue growth, and to this end, I meticulously craft sales proposals that not only.

Dacula, GA

• Developed and lead full-suite marketing team that integrates into business marketing teams to offer expertise and support in online marketing activities such as Search Engine Optimization, Website Design and.
• Generated 57k views for client’s promotional video, 131k Channel views, 6.1% click-through rate using, and increasing Channel Subscribers by 152% using YouTube Advertising.
• Dramatically increased client Sales Pipeline by a 553% increase in Visitors, Prospects by 133% and Sales Qualified Leads by 131%. Evolving client’s engagement strategy through integration with Salesforce, Pardot.
• Increased Lead Conversion Rate by 36.81% in 30 days. Designed, created and implemented a multi-platform ads campaign to drive traffic and profitable actions on site.
• Decrease Clients Onsite Bounce Rate by 74% from 13.47% vs. 51.88% within a 30-day period. Refined content messaging and conversion design strategies on the client’s website.
• Developed Marketing Strategy and Content Collateral for 30+ websites, using a variety of marketing and web platforms such as WordPress, HubSpot, Salesforce, Pardot, including CRM integration and automation.

Norcross, GA

• A content and social media marketing company that has launched and managed over 4,000 marketing programs for hundreds of small to medium-sized brands since 2009.Responsible for ensuring that all outputs from each.
• Promoted from National Account Manager Supervisor to Director of Operations in 2012
• Created new processes through cross-platform integration with HubSpot, Google Suites, Sales Force, that resulted in a client retention rate of 69%.
• Coordinated and directed key projects and initiatives that have led to doubling revenue from $890k to $1.85 mil.
• Cut our marketing cost from $890k to $474k. By using integration HubSpot, Salesforce CRM, Google Analytics, and client datamanagement.
• Created new lead source by integration of a new Customer Relationship Management (Sugar CRM) tool with lead management software(HubSpot) that resulted in an increase in leads by 1000%.

Lawrenceville, GA

• Managed a staff of 72 writers producing over 10,000 pieces of organic content per month for over 1,500 different client brands.
• Designed and implemented a telecommuting program increasing productivity over 150%.
• Directed the migration of over 1500 client accounts to a new business model and the restructuring of four other diverse company brandmodels.
• Designed and implemented departmental improvements that resulted in a decrease of attrition from 25% to 10% in six months.

Duluth, GA

• Responsible for all online marketing, online lead conversion to in house sales, and management of internet team consisting of 5 members.
• Handle complex negotiations with clients via email, phone, and in person.
• Manage Website for design, create website advertisements. Negotiate pricing and services with new and existing vendors.
• Designed email nurturing campaigns for monthly sales and incentives to increase sales.
• Create multi-functional Excel spreadsheets to track sales, vehicle advertisement tracking, closing ratios, and internet sales processes.
• Create and deliver monthly and annual reports on department goals and achievements.

Loginville, GA

• Managed day to day customer service related duties for the branch location. Continually finished 200% above quarterly sales goals. Including:
• Performed proper opening and closing procedures as layout and audited by the fraud and compliance department.
• Handled selling, opening, managing, and closing of the following financial accounts and services (Checking, Savings, CD’s, IRA’s, CreditCards, Home Equity Loans, Safety Deposit Boxes)
• Closed Loan Documents, Managed Important Financial, and Loan Documents in a time sensitive environment
• Handled intense Customer services situations with a calm and professional demeanor
• Researched fraud, and compiled documentation for case history