As the Sales and Marketing Director at Rithom, I hold a pivotal role within the organization, entrusted with the responsibility of developing and executing comprehensive sales and marketing strategies aimed at achieving multi-faceted objectives. My primary goal is to drive revenue growth, and to this end, I meticulously craft sales proposals that not only capture our unique value proposition but also resonate with our target audience.Furthermore, I oversee resource planning to ensure that our sales and marketing teams have the necessary tools, personnel, and budgets to implement these strategies effectively. This involves strategic allocation of resources, optimizing the budget, and ensuring that our teams are equipped to execute their roles with excellence.

Developed and lead full-suite marketing team that integrates into business marketing teams to offer expertise and support in online marketing activities such as Search Engine Optimization, Website Design and Maintenance, Marketing strategy development and implementation, Paid Advertising, Social Media Marketing, Reputation Management, and Content Creation.Provided an integrated marketing team• Generated 57k views for client’s promotional video, 131k Channel views, 6.1% click-through rate using, and increasing Channel Subscribers by 152% using YouTube Advertising.• Dramatically increased client Sales Pipeline by a 553% increase in Visitors, Prospects by 133% and Sales Qualified Leads by 131%. Evolving client’s engagement strategy through integration with Salesforce, Pardot, HubSpot, MailChimp, WordPress, and content formatting and content.• Increased Lead Conversion Rate by 36.81% in 30 days. Designed, created and implemented a multi-platform ads campaign to drive traffic and profitable actions on site.• Decrease Clients Onsite Bounce Rate by 74% from 13.47% vs. 51.88% within a 30-day period. Refined content messaging and conversion design strategies on the client’s website.• Developed Marketing Strategy and Content Collateral for 30+ websites, using a variety of marketing and web platforms such as WordPress, HubSpot, Salesforce, Pardot, including CRM integration and automation.• Development of advanced training through online resources to trained staff in new product offerings and implementation of marketing and client engagement strategies.

A content and social media marketing company that has launched and managed over 4,000 marketing programs for hundreds of small to medium-sized brands since 2009.Responsible for ensuring that all outputs from each department are adhering to processes that result in exceptional client experience and high quality while operating within budgetary and corporate policy parameters. Responsible for creating and implementing new procedures thatcontributed to lean operating, timely project management and goal adherence.• Promoted from National Account Manager Supervisor to Director of Operations in 2012• Created new processes through cross-platform integration with HubSpot, Google Suites, Sales Force, that resulted in a client retention rate of 69%.• Coordinated and directed key projects and initiatives that have led to doubling revenue from $890k to $1.85 mil.• Cut our marketing cost from $890k to $474k. By using integration HubSpot, Salesforce CRM, Google Analytics, and client datamanagement.• Created new lead source by integration of a new Customer Relationship Management (Sugar CRM) tool with lead management software(HubSpot) that resulted in an increase in leads by 1000%.• Organized the development of dramatically new product offerings, with the executive team, that increased client leads by 67% from2010 to 2014.• Development of crucial training materials for staff and executive sales teams.

Managed a staff of 72 writers producing over 10,000 pieces of organic content per month for over 1,500 different client brands.• Designed and implemented a telecommuting program increasing productivity over 150%.• Directed the migration of over 1500 client accounts to a new business model and the restructuring of four other diverse company brandmodels.• Designed and implemented departmental improvements that resulted in a decrease of attrition from 25% to 10% in six months.

Responsible for all online marketing, online lead conversion to in house sales, and management of internet team consisting of 5 members.• Handle complex negotiations with clients via email, phone, and in person.• Manage Website for design, create website advertisements. Negotiate pricing and services with new and existing vendors.• Designed email nurturing campaigns for monthly sales and incentives to increase sales.• Create multi-functional Excel spreadsheets to track sales, vehicle advertisement tracking, closing ratios, and internet sales processes.• Create and deliver monthly and annual reports on department goals and achievements.• Increased department closing ratios by 10% in a one-year time frame• Continuously set and broke monthly sales records.

Managed day to day customer service related duties for the branch location. Continually finished 200% above quarterly sales goals. Including:• Performed proper opening and closing procedures as layout and audited by the fraud and compliance department.• Handled selling, opening, managing, and closing of the following financial accounts and services (Checking, Savings, CD’s, IRA’s, CreditCards, Home Equity Loans, Safety Deposit Boxes)• Closed Loan Documents, Managed Important Financial, and Loan Documents in a time sensitive environment• Handled intense Customer services situations with a calm and professional demeanor• Researched fraud, and compiled documentation for case history• Preformed Notary public duties, as well as Medallion Stamp Duties up to $100k deposits.