Lead product marketing efforts for the US Square Transfers business contributing to growth marketing, customer segmentation, and product roadmaps.Act as the trusted voice of sellers by conducting qualitative and quantitative research and analysis to unlock insights to shape product direction, messaging, and customer segmentation (including the development of ideal customer profiles).Lead the ideation and execution of acquisition and lifecycle marketing campaigns that increase gross profit growth for Transfer products, partnering with Product, Engineering, Analytics, Design, Legal, Creative, Channel experts, and Marketing Operations.

Led development and implementation of strategic media and partner solutions based on clients’ goals, inclusive of audience segmentation and insights, competitive analysis, establishing relevant client business metrics and campaign KPIs, and coordination across internal teams (e.g. video investment, digital, analytics); clients included Pandora Music, Sundial Brands/SheaMoisture (a Unilever company), and ViacomCBS.

Oversaw multi-million dollar yearly marketing spend across a number of HBO titles (previous projects include WATCHMEN, THE SHOP: UNINTERRUPTED, O.G., and WHAT’S MY NAME | MUHAMMAD ALI) and brand initiatives to drive tune-in and brand affinity and relevance amongst key AA, Latinx, Asian, and LGBTQ+ audiences. Led cross-functional teams, agencies, and coordinator-level team members to develop and execute integrated campaigns and activations inclusive of developing media, partner, content, influencer, and experiential strategies.Campaigns garnered hundreds of millions of earned impressions and include multiple award-winning projects:- 2020 BizBash Event Style Awards: Best Cultural/Multicultural Event of the Decade for Our Stories To Tell: Los Angeles- 2020 Digiday Content Marketing Award: Best Use of Native Advertising/Sponsored Content for Watchmen- 2020 Webby People's Voice Winner: Best Branded Editorial Experience for Watchmen- 2019 Silver Clio Entertainment Award for The O.G. Experience.- Two 2019 NAIMIC EMMAs for work on What's My Name | Muhammad Ali and The O.G. Experience.

Provided marketing support for key global lodging customers: Marriott International and Hyatt.

Managed all short term (<18 mo.) innovation initiatives for TM Aquafina – including both still and sparkling water.

Managed digital and social media strategy and execution across three tea brands: Lipton Iced Tea, Pure Leaf Iced Tea, and Brisk Iced Tea. Created one of the first ever Shazam visual recognition programs in the beverage category leveraging packaging on Brisk Mate cans and retail elements. Developed an innovative co-creation program that allowed avid Brisk drinkers to help select a new flavor and packaging graphics via SnapChat. Received a PepsiCo Marketing Maven award for work on Pure Leaf's "Follow the Leaf" campaign.

Worked closely with TM Pepsi Communication and Sports teams to drive Pepsi volume and sales plans through development and execution of retail toolkits – leveraging Pepsi’s prestige sports assets and partnerships (NFL, MLB, NHL, and Soccer). Led the development of our digital sports strategy and toolkit to assist regional marketing teams build equity and hit volume/sales targets. Acted as brand lead for 2015 MLB All Star Weekend activation planning and execution.

Developed new go-to-market communications process - based on interviews with key stakeholders - aimed at improving executional efficiency and internal cross-functional communication.

Acted as project manager for various business development/incubation projects. Tasks included: strategy, targeting, supply chain analysis, website design, industry research, price modeling, brand development, and sales force analysis.

Aided in the management of Morgan Stanley issued bonds on the Debt Controllers team. This included performing analysis of internal audit reports, uploading reports to internal databases, and reconciling data between various departments.