Marcus Hardy Email & Phone Number

Salt Lake City Metropolitan Area

• Lead account teams, including both public and private sector clients• Design and execute comprehensive communications plans that drive tangible results, aligning with the unique needs of public sector, public-private partnerships, and private companies and their stakeholders. Communications strategy, external communications, internal communications, social media, et al.• Serve as primary or supporting crisis communications counsel for clients, offering 24/7 support and ensuring both internal and external stakeholders are informed and aligned.• Cultivate written and multimedia assets for diverse channels, ensuring content is tailored for the specific audience, whether it's for public sector initiatives or private enterprises. • Mentor and guide team members, fostering a culture of continuous learning and professional growth.• Go-to for specialized writing projects, including speechwriting and ghostwriting.

Greater Salt Lake City Area

• Lead communications initiatives, encompassing employer branding, editorial direction, and shared/earned media strategies, catering to a diverse range of stakeholders.• Play an integral role in the Testlio Marketing Leadership Team, driving strategic decisions and ensuring alignment with broader company objectives.• Provide communications counsel and coaching across growth and leadership teams, fostering a culture of clarity and effective messaging.• Ideate and ghostwrite a variety of written pieces, ensuring content resonates with target audiences and supports business goals, including presentation design, speechwriting and ghostwriting• Secure, plan, and design speaking and industry engagements, elevating Testlio's presence in the software testing landscape.• Develop and refine communications strategies, processes, and acumen across the business, ensuring consistent and impactful messaging.

Provo, Utah Area

• Passionately teach and mentor an average of 30 students per semester, impacting over 360 students.• TeachCommunications 235 — the foundational course for prospective BYU students pursuing the School of Communications' PR track.• In Winter 2020, took on the responsibility of teaching Comms 320 — the program’s primary writing class.• Consistently receive high student ratings, surpassing both university and departmental standards, reflecting my dedication and effectiveness as an educator.• Embrace teaching as a way to give back to the industry, ensuring the next generation is equipped with the knowledge and skills to excel in the communications field.• After 12 semesters, begin an extended sabbatical to pursue a Masters degree.

Greater Salt Lake City Area

• Independently lead multi-channel communications efforts for the Credit Union and Banking business units, which are pivotal sectors generating billions in recurring revenue for an enterprise that boasts 85% recurring revenue.• Consistently manage and guide an external team of 2-6 contractors, ensuring alignment with Fiserv's objectives and fostering a collaborative work environment.• Oversee the agency and internal workflow across earned, owned, and shared channels, including media relations, video production, associate coaching, and both internal and external social media.• Spearhead strategic planning and message development for external communications in collaboration with marketing, showcasing my ability to make critical decisions with minimal oversight.• Design and deliver training sessions for Fiserv associates, preparing them for media, client, and other presentations, further emphasizing my role in people leadership and development.• Lead executive communications writing projects for external communications including speechwriting and ghostwriting.• Secure unparalleled media coverage and industry attention, achieving hundreds of media hits and other earned opportunities during my tenure — more than any other segment of the company.

Greater Salt Lake City Area Via Greater New York City Area

• Lead diverse account teams, including high-profile clients such as CircusTrix, Jones Waldo, SimpleCitizen, MolecularMatch, and ForeSee, often managing teams as large as six members on pivotal projects.• Independently oversee client communications, budgeting, and time utilization, demonstrating a high degree of autonomy and decision-making ability.• Direct client strategic and tactical work, encompassing brand development, media relations, crisis management, and overall account management.• Play a crucial role in the success of clients like CircusTrix, contributing to results that included multimillion-dollar business exits through strategic communications and branding efforts.• Mentor junior employees and interns, fostering a culture of growth and continuous learning within the agency.• Actively participate in business development, office management, and help drive firm recruiting activities in the Salt Lake City area and at local universities.

Manhattan, New York, United States

• Rapidly promoted, starting as an Intern and advancing to Senior Account Executive in recognition of dedication, performance, and value contributed to the agency.• Took the lead on long term accounts that were strategic to the agency, including DialAmerica and Fiserv, driving both day-to-day operations and long-term strategic planning, which built adaptability and depth of expertise.• Crafted and executed strategic media relations plans, resulting in significant coverage in top-tier outlets such as The New York Times, USA Today, Buzzfeed, Forbes, and more.• Demonstrated versatility by writing a wide range of marketing and public relations pieces, from bylines and press releases to native ads and social content.• Played an active role in business development, from outreach to proposal creation and presentations, contributing to the agency's growth during my tenure.• Work closely with senior firm leaders, absorbing invaluable insights and skills that have since become cornerstones of my professional acumen.• Consistently took on increasing responsibilities, not only in client management but also in mentoring younger team members, ensuring the next generation at CooperKatz was well-equipped for success.• Developed and used speechwriting and ghostwriting skills.

Provo, Utah Area

• Serve as Internal Communications Director, oversee all lab events, equipment and website• Supervise Utah Department of Transportation (UDOT) and Provo City accounts • Edit and oversee production of client deliverables; participate in presentations • Provo City team awarded first place, Bradley PR Trade Show, Winter 2011• UDOT team awarded second place, Bradley PR Trade Show, Fall 2010; Winter 2011• Previously served as an Account Coordinator, Account Executive and Account Director

• Lead 10-12 security officers• Manage scheduling• Implement multiple evolutions of security procedure• Assist managers, directors, producers, actors etc• Monitor large property• Propose solutions to problems, work to improve efficiency• Perform consistently in unsupervised work environment

Manhattan, New York, United States

• Write a minimum of two stories per week for award winning paper • Research to find viable story material, work with editors for approval• Participate in election coverage, cover world and national beats• Complete multimedia based assignments• Awarded Best Overall Reporter, Metro Desk

Ba, Communications, Public Relations Emphasis; Political Science Minor

Activities and Societies: BYU PRSSA Chapter, Bradley Public Relations Agency, University Band, Pep Band, BYU Marching Band

Master Of Public Administration - Mpa

Activities and Societies: Pi Alpha Alpha Completed the xMPA program at the University of Utah as a member of a 13-person cohort.