Marcus Hearne Email & Phone Number

Waterloo, ON, CA

Leading the OpenText global Product Marketing teams for Cybersecurity.

Mclean, VA, US

ID.me is a Series D Digital Identity startup. I led Product Management, Product Operations, and the Fraud Analytics and AI teams. Implemented design-led development practices to prioritize customer experience. Rebuilt the digital identity product roadmap in alignment with product strategy and market needs.

Toronto, Ontario, CA

Spearheaded Varicent's AI go-to-market strategy, yielding an eightfold increase in AI-driven sales opportunities through cross-functional collaboration between product management, marketing, sales and customer success.

Toronto, Ontario, CA

Varicent is a PE backed Sales Performance Management SaaS offering. I was recruited to lead the inception and execution of Varicent's global brand strategy and marketing campaigns, significantly enhancing market awareness and brand recognition.- Modernized global brand and positioning, resulting in increased brand awareness and sentiment.- Removed low.

Maidenhead, Berkshire, GB

Led the strategic integration of product management and product marketing to develop business plans for a multiyear platform strategy for Linguistic AI and the translation and content management solutions. These plans synthesized market trends and customer needs and resulted in continued revenue growth in a market facing increasing disruption.- Set the.

Maidenhead, Berkshire, GB

Led the creation and execution of integrated product marketing marketing strategies, surpassing revenue targets. Improved product positioning, value propositions, and messaging through detailed market analysis, buyer persona definition, and customer feedback. Incorporated advanced analytics into marketing functions, leading to an increase in lead quality.

Mumbai, Maharashtra, IN

Led the inception and execution of the Digital Software & Solutions marketing strategy. Built a lean high-performance marketing team, deployed impactful campaigns, and delivered effective sales enablement. Surpassed 2017 pipeline targets and entered 2018 ahead of target.- Built a lean, full-stack marketing team, budget, marketing plan, processes and KPIs.

Armonk, New York, NY, US

Worldwide executive responsible for the end-to-end planning, execution, and ROI of IBM Business Analytics marketing. Targeting over $1B in revenue, executing programs across a $17M budget, leading integrated marketing teams consisting of 24 direct team members in the US, and 60+ worldwide.- Launched Watson Analytics, IBM’s inaugural AI SaaS offering, and.

Armonk, New York, NY, US

Worldwide leader for the IBM’s Predictive Analytics and Business Intelligence (P&BI) marketing teams with a $1B revenue target including a new license revenue target of almost $500M. Responsible for the management of the worldwide go-to-market strategy and execution. - Led the highly successful alignment of Predictive Analytics solutions in market to.

Armonk, New York, NY, US

New role as a result of the IBM acquisition of SPSS. Responsible for development and execution of the global go-to-market strategy for IBM SPSS Predictive Analytics portfolio. Moved to business leadership position and up-line management of the IBM SPSS Predictive Analytics Product Marketing and Market Management teams worldwide.- Introduced disciplined.

Defined and implemented business plans and marketing strategies for multiple products. Coordinated cross-functional teams to drive new offerings to market and communicate value propositions externally. Created and delivered sales enablement and marketing collateral to internal and external customers. - Led strategic development and execution of worldwide.

Managed all phases of the product life cycle on time and within budget for three consecutive releases of SPSS enterprise statistical software, including; new modules, big data (size and speed) capability, centralized security and administration, programmability, new licensing, and major multi-tenancy enhancements.- Designed and drove the development of a.

Managed all phases of the product life cycle on time and within budget for four consecutive releases of select modules of the SPSS statistical software family and SPSS Statistics Enterprise. Managed the Prentice Hall relationship for SPSS Student Version, and built a new network of 3rd party authors (over 300) featuring SPSS and SPSS software (in-book CD)..