Marcus Helman Email & Phone Number

Superior Township, Mi

• Plan and execute market research studies• Design qualitative and quantitative research projects for future programs• Write surveys and moderator's guides• Write RFQ, manage bids, work with suppliers to produce reports• Manage a proprietary database of 10,000 consumers• Manage a panel of automotive experts

Superior Township, Mi

• Planned luxury products for Genesis, Hyundai and Kia • Market analysis: Identified product and market opportunities• Defined target customers and created product proposals• Competitive analysis: used primary and secondary data to benchmark competitors

Auburn Hills, Mi

• Worked with all of Fiat-Chrysler's global regions to develop product plans• Planned and led global product development workshops• Created studies of emerging vehicle opportunities• Coordinated projects with global Competitive Intelligence teams

Auburn Hills, Mi

• Led the planning for a second generation Fiat 500• Analyzed customer needs, and created vehicle specifications to meet them• Planned and attended market research events• Worked with cross-functional team: marketing, engineering, manufacturing and finance

Greater Detroit Area

• Contract work at General Motors as an Aquent employee, analyzing customer data• Focused on global consumer attitudes

Royal Oak, Mi

• Created short- and long-term wholesale and retail volume forecasts• Produced manufacturing plans to support volume forecasts• Coordinated introduction of new order-to-delivery system• Developed dealer communications tools

Detroit, Mi

• Created new way to use psychographic data to define target customers• Developed future brand positioning to highlight new Saturn vehicle strengths• Developed trim level strategy to improve consistency across models• Supervised four analysts

• Provided input and analysis for future midsize cars and pickup trucks -Evaluated current GM vehicle strengths and weaknesses -Identified additional new market opportunities• Participated in international cross-functional vehicle teams

• Created annual Product Segmentation, and Customer Needs Segmentation, used by Marketing Divisions, Sales Analysis, Planning and Forecasting• Created specialized market segmentations for other GM organizations, such as OnStar, helping them plan services for unique customer groups• Consulted with GM global research groups on their market segmentations• Supervised two analysts• Reduced costs by over $2M by eliminating unnecessary projects

• Produced reports for senior management, analyzing GM and competitors -Identified key product opportunities, threats, and made recommendations• Led a project on personalization that led to better focus on producing and marketing the most appropriate accessories for each brand

• Planned, evaluated all changes for a 2001 mid-cycle enhancement that led to Light Truck Interior of the Year award from Automotive Interiors Magazine• Decreased build combinations by 15%, reducing manufacturing cost• Silhouette increased volume by 73% from 1997 to 2000; market share by 48%, while increasing average transaction price by 8%• Worked with a cross-functional team to develop next generation Silhouette

Mba, Corporate Strategy

Dean's List

Ba, European History

Activities and Societies: WJHU-FM: Program Director; Tau Epsilon Phi: Scribe; appeared in several playsDean's List