Senior Brand Designer
Current• Support major brand refresh initiatives including logo design, brand guideline creation,typography, and presentations• Produce strong and compelling package design solutions driven by innovative ideas,understanding the initiatives and objectives• Help guide creativity to inspire exceptional creative solutions and strong teamwork• Drive excellence in superior design solutions for all Bestway brands through a consistentomni-channel experience• Support and execute… Show more • Support major brand refresh initiatives including logo design, brand guideline creation,typography, and presentations• Produce strong and compelling package design solutions driven by innovative ideas,understanding the initiatives and objectives• Help guide creativity to inspire exceptional creative solutions and strong teamwork• Drive excellence in superior design solutions for all Bestway brands through a consistentomni-channel experience• Support and execute Bestway and Bestway brand strategies through all areas ofresponsibility• Wide range of thinking and design that translates into breakthrough innovations in retail andshopper marketing• Incorporates research, user behavior findings, current trends, and analytics into designconcepts that drive baseline best practice standard• Identifies and presents key market trends (packaging substrates, print processes, color, anddesign trends) applicable to the business• Works collaboratively with cross-functional teams to ensure overall goals, processes, andobjectives are clearly identified and upheld, from deliverables to campaigns, collateral, andenablement• Executes all projects from concept to completion, taking structural and graphic conceptsfrom initial exploration through development, prototyping and refinement, and deliveringprint ready final production files• Establishes creative development for product packaging structures and graphics, deliverdesign solutions, and ensures successful implementation of direction in partnership with newproduct development teams• Works collaboratively with executive management and cross-functional teams to ensureoverall brand goals, strategy, processes, and objectives are clearly identified and upheld,from client deliverables to campaigns, collateral, and enablement• Communicates regularly with global teams in Shanghai and Europe to establish rapport andstandards Show less