Marcus Ippolito Email & Phone Number

Asbury Park, Nj, Us

Hillside, New Jersey, United States

• Provide strategic leadership to the Network Relations team, overseeing three directors and managing the operational flow of resources within our network of partners.• Led a top-level, organization-wide Partner Analysis and Prioritization Project, aimed at enhancing service efficiency and promoting more equitable distribution across communities. This major initiative is set to transform how CFBNJ interacts with and supports its partner network.• Developed and implemented day-to-day operational systems to support food distribution, compliance, and outreach across the network, resulting in improved accountability and increased response time to delivery challenges.• Designed and implemented partner segmentation strategies, capturing insights on food preferences and trends to enhance service delivery and resource allocation.• Utilized data systems (CERES) to analyze trends, pull reports, and provide real-time insights into operational flow, supporting data-driven decision-making.• Led initiatives to improve equitable distribution of resources, including diapers and feminine hygiene products, addressing critical needs in underserved communities.• Fostered strong relationships with department heads, external partners, and vendors to support strategic decision-making and goal achievement.• Implemented process improvements to optimize existing processes at CFBNJ, leading to greater accountability and efficiency across the Network Relations department.• Introduced project management tools to enhance task orientation and improve cross-departmental collaboration.• Enhanced communication with the partner network, developing strategies for more timely and effective information sharing.• Managed and analyzed key metrics for day-to-day operations, ensuring efficient task completion and providing visibility into key initiatives' progress.

Flanders, Nj

* Directed business development and brand building operations, executing consistent and industry-leading supply chain, sales, and marketing strategies to maximize annual revenue and market share. * Implemented a modernized sales strategy that deployed digital optimization tactics—such as interaction-driven content marketing, social media advertising, and search engine optimization (SEO)—to drive growth.* Managed comprehensive databases, utilizing various software with up to 4K datum per dataset to generate leads, develop performance reports, and effectively utilize available budgetary resources. * Instituted thorough customer-relationship management (CRM) proposals and report systems, fostering a robust strategic approach to enhance customer engagement and safeguard client retention. * Redeveloped brand identity, researching competitor landscapes to architect online content, adjust service provision, improve product portfolios, and streamline processes; maximized company value. * Reengineered brand visibility, developing responsive content and advertisements to execute PPC campaign tactics while simultaneously implementing both direct marketing and outbound telemarketing strategy. * Collaborated with key leadership, conducting meetings with the General Manager, Director of Operations, Office Manager, and Personnel Manager to continuously improve sales strategy. * Evaluated market conditions, leveraging Advanced Excel to forecast client demand for multiple upcoming sales quarters, identify and anticipate trends, and orchestrate corresponding strategy. * Maintained operational oversight, monitoring initial engagements and iteratively evaluating service delivery for all associates to improve the customer experience throughout tenure.

Morris County, New Jersey

* Spearheaded market entry, leading seven associates to design and present unique value propositions through branding and marketing strategy to identify prospects and close sales across industries. * Monitored workforce productivity, utilizing Salesforce software, tracking KPIs, and implementing remedial training to increase gross revenue by 85% over three years despite a macroeconomic recession.* Developed an active client portfolio, identifying and establishing rapport with prospective companies to acquire and engage up to 20 clients simultaneously.* Managed regional and nationwide market penetration for companies across expansive industries, conducting research on industry best practices and target demographics to successfully develop businesses.* Executed aggressive digital marketing initiatives, developing search engine optimized (SEO) and PPC distributed content to acquire 12 high-impact clients in a single industry.* Launched brand awareness campaigns to establish credibility, market presence and increase visibility.

* Oversaw re-branding, developing effective online and multimedia marketing content and sponsoring events to optimize public visibility and engagement; increased accounts by 15% to generate over $3M.* Developed client portfolios, providing sales presentations, outlining proposals, and negotiating contracts to continuously outperform forecasted annual benchmarks by up to 150% each year.* Engineered innovative software processes, introducing CRM usage company-wide and effectively developing rapport with established clients to achieve 95% retention rates.

* Raised sales 60% and customer base 200% in 6 months, greatly exceeding expectation of 25% sales increase in one year. * Motivated sales team to consistently exceed quota for new business while maintaining exceptional customer satisfaction with established accounts. * Promoted company awareness in Fortune 500 and Fortune 1000 marketplace, as well as potential business opportunities, through aggressive e-marketing and internet driven campaigns.* Managed successful upgrade of CRM system.

* Conducted in-depth client-based needs assessments to identify prospects and close sales, expanding key accounts by 150% and generating over $2M in annual revenue with 98% account retention.* Analyzed workforce expertise, pairing demand of up to 2K clients per venue with employees based on unique skillsets to leverage event-specific comparative advantage and optimize audience satisfaction. * Successfully negotiated business-critical advertising contracts, liaising with multiple media outlets to determine beneficial terms, minimize costs, and improve public engagement.

• Oversaw nationwide sales for world-class companies, creating campaign guidelines and tools to achieve top account performance company-wide with high-impact clients including World Bank and Colgate.