Content Creator & Strategist, Food Industry & Retail
At #COP26 I secured international media coverage for ProVeg's "Diet Change Not Climate Change" campaign by delivering live interviews, documentary appearances, and successfully pitching the campaign to international press. I networked extensively throughout the Blue Zone - lobbying delegates for urgent food system reform, and successfully strengthening ProVeg's network of international partners to deliver their sustainable School Plates campaign. My work raised awareness of the urgent need for reform of the global food system in order to meet international climate and nature targets. This helped pave the way for the first Food Pavillion in COP history, at COP27. On behalf of ProVeg I conducted extensive industry research, interviewing C-suite experts from over 60 international giants in food production, R&D, retail, and food services. I produced industry-leading whitepapers, outlining best-practice strategies for food sector businesses seeking to transition to profitable, sustainable operations. Partners included Carrefour, Aldi, Lidl, Coop, Beyond Meat, ABInBev, ABP, Upfield, and Doehler. I led a pioneering report entitled "Famers' Voices", in which I consulted unions and industry leaders representing over 300,000 farms worldwide and identified key economic and technological models needed for a just transition.