Marcus Anderson Email & Phone Number

Lakeville, Mn, Us

Lakeville, Mn

Research the history of Lakeville Hockey from its inception to the present day while building relationships with prominent alumni, coaches, and volunteers. Document the findings in both traditional and digital interactive formats for use in public displays at both Lakeville Public arenas. (Haase and Ames.)• Gather historical data from various sources, including news archives at Dakota County History, State Tournament magazines, books, game day programs, yearbooks and artifacts.• Analyze and interpret historical information to determine its authenticity and significance.• Archive and preserve materials such as pucks, banners, trophies and artifacts. Premium for historical achievements, pucks, sweaters, and game-worn equipment. • Curate and clean all material in glass display cases to preserve for arena displays at Lakeville rinks.• Consolidate microfilm news articles with interviews from prominent alumni and stakeholders.• Write reports, ads, pamphlets, and interviews, soliciting, findings, facts, statistics, and alumni news.• Manage all aspects of Lakeville Hockey Association (1,000+ Members) website and social media strategy.• Develop business opportunities, partnerships, and local establishments for fundraising purposes to display future Lakeville Hockey history • Solicit and track feedback leads from Lakeville’s Hockey Community (The Ville of Hockey.) • Use best practices for SEO optimization to leverage all content on the site for wider audience. This includes all LHA videos on YouTube, currently void of proper content placement and key words. • Use microfilm story copies to type into game stories, using pictures, conference standings, game results, and news. • Implement SEO keywords from past news stories into new content to be displayed on historic team and timeline pages. • content and social media platforms, including Facebook, Twitter, YouTube and emerging communities.

Project Management• Coordinate with account executives, designers, developers, editors, and other team members to successfully implement marketing campaigns, interactive design and development projects, according to scope, schedule, budget, and internal or external resources. • Update Vice President of Interactive on progress of individual projects and informing of bottle necks on projects.Search and Social Marketing:• Management of entire scope of SEO strategy implementation, including on and off page tactics such as keyword / competitor research, link building, content optimization, compiling of formal recommendation documents and periodic reports, implementing / managing changes to websites and managing production time of projects.• Conduct SEO research, uncovering trends and relating that information to the SEO team and/or clients.• Setup and management of paid online advertising campaigns and apps for social media clients.• Primary contact for SEO reports & Social Media – reporting of search engine results page positions, inbound keyword hits from targeted non-branded keywords, conversions, web conversions and ad resultsBusiness Development and Strategy:• Consult with prospects, clients and team members to develop custom marketing programs that foster a strategic, goal oriented, and integrated marketing focus.• Collaborate with clients and team members to identify measurable goals for campaigns, establish metrics/benchmarks to define success, and articulate results after a defined period of time.• Develop detailed tactical plans toward specific goals using various integrated marketing methods.• Support the business development team as a subject-matter expert for prospects interested in marketing or interactive services. Contribute to formal proposals regarding services to be performed. line.

Eagan, Mn

• Spearhead full spectrum of marketing operations for West eLearning Center and all Westlaw social media platforms inclusive of email, webinars, product launches, promotional events, marketing collateral, and field sales activities. • Formulate detailed project plans which include positioning, pricing, business rules, and systems development and launch components.• Conduct qualitative and quantitative analysis to assess program results, essential to optimizing strategic direction and decision making.• Leverage exemplary organizational skills to efficiently manage multiple projects simultaneously.• Interpret and analyze sales data, competitive information, and market trends and activity to devise appropriate and proactive marketing plans and approaches. • Strategically partner with Creative Services to develop high-impact marketing communications and sales tools.• Manage and control marketing campaign expenses encompassing creative services, premiums, and incentives per project budget guidelines.

Eagan, Mn

• Proficiently designed and maintained MyThomson (TheLink) communities, pages and portlets while consistently adhering to corporate style and content guidelines.• Applied sharp technical acumen toward creating and optimizing web images for download efficiency and clean design.• Adeptly oversaw TheLink collaboration, content and presentation projects for North American Legal Community Managers.• Administered custom Lyris e-mail distribution lists to facilitate effective executive communication.• Frequently monitored web analytics and generated traffic reports.• Collaborated with Creative Services department and contractors to design and implement innovative multimedia, graphics, page layouts, and templates for use with MyThomson Content Management System.• Decisively edited video, flash and other rich media for use on MyThomson (Akamai). • Migrated third-party audio/video presentations into MyThomson and seamlessly integrated into portlets for display.

• Steered client projects throughout life cycle while mentoring and coaching 25+ account managers in optimizing client satisfaction and retention. • Prepared project plans and schedules, reported progress to management, and drove cooperative and cohesive efforts among sales representatives, graphic designers, web development team, content writers and client.• Supervised development of 140 custom web sites concurrently having a total value of $3.5M.• Exercised strong organizational skills to clarify and document requirements, perform issue tracking and resolution, administer change orders, and implement process improvements. • Oversaw customer retention for top 500 West Group clients producing over $2M in annual revenue. • Led design and development process of West Group FirmSites, portal and directory listings. • Achieved and successfully maintained internal up-sale quota of $100K+ per year.• Delivered on-going product and technical training to clients, sales representatives and internal staff.

• Specialized in legal products and industry, communications, course development, metrics•Taught over 300 courses on Legal Product & Industry for over 1,000 students.• Authored course material including user guides, prospectus, interactive computer-based training and ancillary reference material for over 20 different courses.•Traveled the United States to consult with clients and train sales force. •Assessed client needs, designed customized off-the-shelf training programs for business stake-holders, including Consultative Training for Sales Force, Communicating More Effectively, and New Employee Orientation.

• Led training of internal and outside sales representatives, specializing in legal products and industry.• Developed specialized training and collaboration tools for software print, CD-ROM and online legal research products, including the Product Reference Guide. • Edited several user manuals for various components of the West Group Product line. The manuals included tips, features & benefits, glossaries in various learning styles for trainees.

• Acted as primary client contact, advocate, and consultant from inception of the product sale through retention.• Named "Team Player of the Year 1991"- the highest award given to individuals from Inside Sales. Received several monthly recognition awards for individual performance, including Top Direct Sales, Top Referrals, and Product Knowledge.• Conducted outgoing, cold calls, inbound calls, selling over $1.1 million worth of secondary source legal reference materials. Generated over 3,500 primary reference leads for field representatives.• Maintained a daily average of $700 dollars per day in direct sales, while handling over 30 incoming and 75 outgoing calls from customers needing research, product or service assistance.• Responsible for retention of all assigned contracts and for adding additional revenue (up selling) to all assigned clientele.