Adventures are better enjoyed on wheels - change the way you do roadtrips!As part of a two-member outfit, I visualize, plan, and execute tailor-made driving holidays that fit all interests and budgets. I am of the belief that holidays should be better spent than following cookie-cutter itineraries, and everyone deserves to walk away with an unforgettable experience.

Collaborating with a UAV pilot to create aerial videography for large-scale events of over 15,000 participants, and corporate video production for global MNC clients.

Supported the Marketing & Communications Manager in developing and executing a comprehensive marketing plan to elevate the Škoda brand and support sales through retail marketing efforts.• Conceptualized and executed new product launches and campaigns to drive traffic and lead generation, collaborating with agencies to align brand, campaign, and business objectives.• Worked with media agencies to track and optimize digital campaigns and created always-on social media content. Managed community engagement across all Škoda social media platforms and enhanced the brand website.• Updated showroom marketing collaterals, including e-brochures, artwork, showroom plates, price lists, and direct mailers. Managed vendors for a visual refresh of the Škoda showroom façade.• Assisted in conceptualizing and executing product launches, roadshows, and showroom activations. Managed agencies and vendors for event collaterals and set-up, and monitored on-site event operations.• Managed media test drives of new Škoda models, including scheduling, vehicle delivery, and tracking post-test drive coverage and earned media value.• Drafted weekly and monthly reports for internal stakeholders and managed suppliers and procurement to ensure compliance and adherence to the marketing budget.

Assisted clients in the automotive aftersales industry in achieving marketing and communications goals through comprehensive online and offline campaigns.• Jointly produced and curated digital content for paid, owned, and earned media platforms.• Conceptualized the OwnersRides video and feature article series to enhance Bridgestone Tyre Singapore's brand awareness and drive website traffic.• Supported the app launch campaign for AutoApp, a new car servicing concierge app.• Planned and executed social media marketing campaigns for Bridgestone Tyre Singapore on Facebook and Instagram.• Managed search engine marketing for AutoApp using Google Ads.• Analyzed and transformed data from completed online marketing campaigns using Facebook Business Manager and Google Analytics.• Executed traditional marketing campaigns, including Bridgestone Tyre Singapore's Potenza Sport sales campaign.

Generating automotive-related editorial content in order to increase readership & engagement across various platforms, including content planning and scheduling.This included:• Liaising with local automotive distributors to arrange media test drives of newly-launched car models• Planning the content calendar to ensure timely publication of the latest automotive news, both locally and globally• Planning and executing Social Media Marketing campaigns for the publication on Facebook• Generating reports and performing analysis on Marketing campaigns with data from Facebook Business Manager & Google Analytics

Collaborated with the Membership Relations team to support membership recruitment, enhance internal communications, and uplift the SGCC brand. Co-managed external partnerships development.• Planned and executed marketing strategies to attract new members, increasing campaign ROI through targeted audience identification.• Organized and supervised internal events like the Christmas light-up and New Year's Eve countdown party, ensuring engaging experiences for members.• Designed visual collaterals for club-wide use, including posters, digital signage, and flyers, supporting various departmental promotions and events.• Managed the production of ClubSpirit, the bi-monthly magazine, overseeing editorial content and visual layout while coordinating with departments for accurate event information.• Maintained the club's online presence, including social media and website, and collaborated with an external vendor on the revamped website and mobile app launch.

Collaborated with a dynamic team to create traditional and new media content for clients including Bridgestone Tyre Sales Singapore, Volkswagen Group Singapore, and the Automobile Association of Singapore.• Managed and generated content for Bridgestone Singapore's Instagram, increasing follower rates by over 170% with innovative campaigns like #OwnersRides.• Designed visual collaterals for Volkswagen and ŠKODA, including showroom catalogues, event • backdrops, and corporate identity materials.• Developed and sent monthly Electronic Direct Mailers for the Automobile Association of Singapore, utilizing MailChimp to monitor performance and optimize content.• Produced digital and print materials for CaregiverAsia and CaregiverUSA, such as website graphics, social media infographics, animated GIFs, and event brochures.

Independently contributing articles for online automotive publication Burnpavement.com, ranging from global news articles to new car reviews. Generated all aspects of articles from start to end, including content and photography.

Generated computer graphics, photographs and other collaterals for the Building & Construction Authority's 'Our Friendly Built Environment' portal, and designed infographics for internal use.

Designed customized backdrops for photographs according to clients’ needs, and archived photographs on company computers and servers.