Marcus Lim Email & Phone Number

Singapore

Singapore

Champion the development of Core-Flex real estate solutions and lead the core-flex advocacy efforts, through workplace strategies such as hub & spoke and core-flex, to help businesses quickly adjust to today’s new way of work that combines telecommuting and modern workspace solutions. Enabled through flexible workspace solutions such as The Work Project and Bridge+. Initiate new space formats to enable placemaking and community building in our office, retail and business park assets, e.g. Bridge+ FinTech Odyssey, Bridge+ Go, Bridge+ Spark and Bridge+ Lab.

Singapore

Emboldened CapitaLand's Office of the Future initiative by integrating and enhancing functional expertise in Flexible Workspace, Community Engagement and Customer Experience.Flexible workspace - Tailor workspace solutions to corporate real estate occupiers through our standard (core) and flexible (flex) workspace product such as Bridge+. Community Engagement - Create a connected community through placemaking and community building initiatives and content marketing.Customer Experience - Enhance the experience of our occupiers through service excellence and service design programmes.

Singapore

Responsible for Bridge+ flexible workspace product development, business expansion, revenue and operation management. Appraised expansion opportunities in Singapore, China and India. Developed business case for new centre openings. Directed the product design, the associated commercial propositions, the product marketing, and community building playbook.

Singapore

Enlarged and deepened engagement with customers across industries, particularly with the infocomm media industry. Improved capacity to adapt existing and developing new corporate real estate solutions to meet the evolving needs of the end- users operating in Asia, including Singapore, China and India. Created innovation platforms, such as the AIRmaker, as an open innovation platform for the Group's customers.

Singapore

Supports the Group’s strategic efforts in enlarging and deepening its engagement with customers from the infocomm media industries, and improving its capacity in adapting existing and developing new corporate real estate solutions to meet the evolving needs of the end-users operating in Asia, including Singapore, China and India.

Singapore

Supported the customer acquisition efforts for projects in Singapore, India and China. Crafted the marketing strategy to increase the occupancy of Infinite Studios @Mediapolis, one-north. Provided account management services to key customer accounts located in Hong Kong (financial institutions and tech firms).

Responsible for the formulation and implementation of strategic programmes to facilitate the development of the Singapore television broadcasting and publishing industries through development funding and partnerships. Evaluated industry development projects, managed development funding, and designed industry development initiatives. Contributions:▪ Conceptualized and implemented Content 360TV, a television broadcasting industry development program to catalyse development of digital branded entertainment for new media platforms such as Internet and mobile.▪ Conceptualized and implemented SPINE, a publishing industry support programme that facilitates the development of multiplatform, multimedia publishing capabilities.▪ Formed strategic partnerships with leading media companies such as National Geographic, AETN, FremantleMedia Enterprises, GroupM and MediaCorp to increase production output and distribution.

Singapore

Developed and administered programmes to facilitate the development of the Singapore publishing industry. Worked closely with Singapore-based publishers to develop new products and services. Brokered partnerships between international and Singapore publishing companies. Promoted the Singapore publishing industry at key international trade events. Contributions:▪ Fostered the formation of the Magazine Publishers Association (Singapore).▪ Designed and administered industry funding program, PILOT (Publishing), to catalyze investments in digital publishing.▪ Worked with leading Singapore publishing companies (Marshall Cavendish, SPH Magazines, World Scientific Publishing,etc.) to create digital offerings.

Singapore

Identified and developed new markets for the Singapore games, animation and broadcast technology sectors. Promoted MDA and the Singapore digital games, animation and broadcast technology sectors at international trade events. Contributions:▪ Coordinated industry’s participation at international trading platforms such as IBC, E3, Games Developers Conference, FRAMES, Asia Media Festival, BroadcastAsia, MEM Asia, Mobile Content World Asia and Promax&BDA Asia Conference.▪ Facilitated the formulation of inter-government collaborative agreements e.g. MOU between MDA and the Korean Broadcasting Commission (KBC) and a media co-operation agreement with the Korean Film Council (KOFIC).

Administrative experience included safety quality assurance programme development. Compiled data, analyzed statistics, and recommended corrective action to improve service quality. Contributions:▪ Wrote department’s new Quality Assurance Program for regulatory and procedural compliance.▪ Designed and documented processes and procedures for product and process control.▪ Created proficiency and audit checklists to monitor process performance and service conformance.

Master Of Science In Business Analytics

The programme was conducted in collaboration with IBM under NUS Business Analytics Centre, which promotes analytics education, research.

Hons, Computer Engineering

Certificate, Accountancy