Marcus Lopez Email & Phone Number

Taipei, Tw

Taipei City, Taiwan

Beijing, Shanghai, Taipei

Migo is a big-data driven marketing automation platform+ Led R&D efforts to create the first e-commerce application for Alibaba’s T-mall ecosystem that leverages their new big data platform to help T-mall stores benchmark performance, diagnose CRM problem areas, and optimize media spend.+ Successfully helped closed new round of financing by developing a partnership and new revenue stream with Alibaba.+ Created a new Innovation division (consisting of business intelligence… Show more Migo is a big-data driven marketing automation platform+ Led R&D efforts to create the first e-commerce application for Alibaba’s T-mall ecosystem that leverages their new big data platform to help T-mall stores benchmark performance, diagnose CRM problem areas, and optimize media spend.+ Successfully helped closed new round of financing by developing a partnership and new revenue stream with Alibaba.+ Created a new Innovation division (consisting of business intelligence, social/customer engagement, big data analytics, and business development) to streamline R&D, prioritize resources, and increase collaboration and teamwork in order to more effectively impact topline sales.+ Instilled a “lean” philosophy for both product development and sales strategy to be more responsive to customer needs and market changes.+ Managed Innovation, Professional Services and Presales departments (30 people) across 3 offices in Beijing, Shanghai and Taipei. Show less

Shanghai, China

P2P lending marketplace (http://www.xinhehang.com) matching and contracting borrowers and lenders for secured loans in China.+ Created a P2P secured loan product aimed at providing a flexible alternative source of funding for SME owners and a low-risk high-return investment vehicle for private with a goal of becoming trusted market-maker for home equity loans in China.+ Developed strategic partnerships with leading realty brokerage firms and merchant banks in China to source borrowers… Show more P2P lending marketplace (http://www.xinhehang.com) matching and contracting borrowers and lenders for secured loans in China.+ Created a P2P secured loan product aimed at providing a flexible alternative source of funding for SME owners and a low-risk high-return investment vehicle for private with a goal of becoming trusted market-maker for home equity loans in China.+ Developed strategic partnerships with leading realty brokerage firms and merchant banks in China to source borrowers and lenders.+ Responsible for business model, company philosophy, operations, sales and marketing strategies.+ Managed product planning and development including online marketplace, intermediaries management platform, CRM, automated risk analysis and pricing, and automated borrower-lender matching system. Show less

ExpertHub offers local professionals such as lawyers, plastic surgeons, and financial planners a better way to advertise online through a community of 15,000 websites.+ Created a new online advertising solution for local professionals that provides more transparency and better ROI through analytics and optimization+ Designed and implemented a publishing and lead generation platform that scales across multiple verticals+ Successfully integrated two acquired companies which… Show more ExpertHub offers local professionals such as lawyers, plastic surgeons, and financial planners a better way to advertise online through a community of 15,000 websites.+ Created a new online advertising solution for local professionals that provides more transparency and better ROI through analytics and optimization+ Designed and implemented a publishing and lead generation platform that scales across multiple verticals+ Successfully integrated two acquired companies which consisted of migrating to one technology platform, revamping business model and operations, and increasing revenue and traffic+ Developed and executed data-driven SEO and social media strategy to increase leads, grow monthly traffic and lead conversion rates+ Manage 15+ employees in product marketing and development, traffic acquisition, and corporate branding+ Accountable for both marketing and overall company P&L Show less

Connexus is a premier online, performance-driven marketing platform reaching over 20 million consumers a month. Portfolio companies include Traffic Marketplace (one of the largest display advertising network), MatchPoint (lead generation for local professionals), and FirstLook (proprietary consumer sites and domains). Vice President, FirstLook + Accountable for the strategy, positioning, business development, product management, traffic generation, revenue and profitability… Show more Connexus is a premier online, performance-driven marketing platform reaching over 20 million consumers a month. Portfolio companies include Traffic Marketplace (one of the largest display advertising network), MatchPoint (lead generation for local professionals), and FirstLook (proprietary consumer sites and domains). Vice President, FirstLook + Accountable for the strategy, positioning, business development, product management, traffic generation, revenue and profitability of the Media Properties business.Director, Media Buying & Planning + Managed $25MM media buying budget,which included search engine marketing (SEM), display advertising, social media advertising, email advertising, and performance marketing. + Increased number of direct publisher relationships to 90% from 35% of network + Developed strategic partnership deals with major media companies such as Myspace and YouTube, as well as targeted communities such as Party Gaming and Community Connect + Decreased average CPM (cost per thousand impressions) by 15% while increasing sell-through by 50%Sr. Product Manager, Lead Generation + Managed P&L for online lead generation of education business with annual revenues of $5MM + Increased revenue and lead volume by over 50% Show less

+ Developed a personalization strategy to accelerate development of users across buyer and seller life stages+ Designed a framework to segment users by their propensities to change behaviors+ Established a prioritization process to increase efficiency and ROI of onsite merchandising levers

Product Manager (Greater China)+ Developed the first micro-payment billing system that enabled the launch of key fee-based services + Coordinated post-acquisition integration process to efficiently integrate technology platforms and services+ Analyzed market trends and company resources as part of a task force and created two alternative revenue generating sources which increased monthly revenues by almost 5%+ Co-designed customer service protocols with customer care department… Show more Product Manager (Greater China)+ Developed the first micro-payment billing system that enabled the launch of key fee-based services + Coordinated post-acquisition integration process to efficiently integrate technology platforms and services+ Analyzed market trends and company resources as part of a task force and created two alternative revenue generating sources which increased monthly revenues by almost 5%+ Co-designed customer service protocols with customer care department for our new fee-based services+ Led negotiations and formed strategic partnerships with telecom operators, phone manufacturers, and Internet content providers to deliver new online content and fee-based services+ Managed a product team to develop new and maintain existing services for wireless and finance properties Show less

+ Restructured revenue stream and created new advertising products that increased total advertising revenues by 10% for the first year+ Analyzed and advised management team on opportunities in various market segments, which led to the formation of three joint ventures focused on education, entertainment, and travel+ Built the financial models that valued Kimo.com at USD 200 million

Mba, Marketing, Entrepreneurship

Activities and Societies: President - MIT $100K Entrepreneurship Competition

Ba, Economics

Activities and Societies: Phi Beta Kappa

Education record