Marcus Moraes Email & Phone Number

São Paulo, SP, BR

• Develop B2B user acquisition strategies and manage day-to-day performance across paid channels;
• Identify key opportunities for growth and cost reduction, and potential blockers to good performance;
• Research and understand the industry and buyer personas, being able to guide the creation of compelling and original ads on an ongoing basis.

• Develop high-performing user acquisition strategies that escalate the business by increasing the base of paying users in a profitable operation with clear targets for ROI, CPA and volume;
• Manage a team of Performance Marketing Managers and different types of specialists (Creatives Marketing, Conversion Rate Optimization and Paid Channels), setting quarterly OKRs to achieve all of the company yearly.

São Paulo, São Paulo, Brazil

• Responsible for the creative results of the main games from our portfolio, making important decisions at key stages of the process: planning, prioritizing and optimizing;
• Develop the strategic planning of the games, structure analysis of key metrics, seek opportunities to leverage competency results and perform competitor analysis;
• Collaborate and give visibility to key partners such as Creative Directors, Game Directors, Production Teams and User Acquisition Team.

São Paulo, São Paulo, Brazil

• Analyze the data from our test and live campaigns in order to identify the best performing elements and generate learnings for the production of creatives for each game from our portfolio;
• Develop a logical framework to study the performance of creatives in different scenarios in order to compare them in a fair way.

São Paulo, Brazil

• Responsible for designing a performance marketing strategy in order to increase the conversion rate of e-commerces;
• Develop structured action plans with clear KPIs to both regular and seasonal events to improve CTR, ATP and conversion rate.

São Paulo, Brazil

• Responsible for customer experience analysis by planning targeted strategies in order to increase their performance and giving full support during the partnership;

Panamá

• Update monthly Transport & Warehousing forecast volumes and budgets for all the business units in the Latin America region and review it vs actual spending;
• Design an automated tool to standardize the way P&G volume is flowing from plants to customers in Latin America (on a first approach) and then for the whole world;
• Lead a team responsible for a special Portuguese Course for employees.
• Manage a productivity improvement project for all P&G plants on Latin America.

São Carlos E Região, Brasil

Volunteer teacher in a Community College focused on students who could not afford private colleges in order to get approved in the Universities Entrance Exams.

São Carlos E Região, Brasil

Volunteer teacher in a Community College focused on students who could not afford private colleges in order to get approved in the Universities Entrance Exams.

São Carlos E Região, Brasil

Responsible for lectures from different disciplines from Institute of Mathematics and Computer Sciences for first and second year students;

São Paulo E Região, Brasil

• Reorganize three different areas with productivity issues;
• Elaborate a new schedule and immediate action plans for these areas in order to save time/money, reallocate some activities and discard the unnecessary ones

São Carlos E Região, Brasil

Responsible for lectures from different disciplines from Institute of Mathematics and Computer Sciences for first and second year students;

Bacharelado Em Engenharia, Engenharia Aerospacial, Aeronáutica E Astronáutica

Activities and Societies: Aerodesign Team (2011) Table Tennis Team (2011)

Aeronautical Engineering

Science Without Borders Scholarship Recipient from September, 2014 to August, 2015.