Marcus Silva Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brasil

Responsável pelo end-to-end nas jornadas digitais e offline de seguro de vida em grupo e canais de distribuição com foco em oferecer alternativas integradas, eficientes e pautadas pela melhor experiência do usuário.

São Paulo, Brasil

PM responsável pelas etapas de onboarding, consulta e manutenção no pós-venda dos produtos de seguros para clientes alta renda (Itaú BBA), com foco em levar a melhor jornada, relacionamento, e experiência para permanência e retenção do cliente.

São Paulo, Brasil

Team leader responsável pelas iniciativas de pós-venda dos produtos de seguros para pessoas física, com foco em relacionamento, permanência e retenção do cliente. Atuando com base em dados e processos, através de estratégias de réguas de comunicação, treinamento de retenção, gatilhos comerciais, ações de relacionamento e encantamento do cliente.

São Paulo, Brasil

Responsible for defining the distribution strategy with the product teams and commercial actions, ensuring communication and approach to the Customer adhering to their profile and moment of life adequate to the positioning of the Santander brand and increasing the expected financial result. I work directly with CRM, Marketing, Commercial Management, Trade Marketing and other areas that support the viability of the defined strategy. In this area, I coordinated a squad whose goal was to increase the number of clients who purchase investment products. This operation, driven by effective communication and strategy, increased our client base by 25% in less than 6 months.

São Paulo, São Paulo

Starting as a Senior Communication Analyst for the insurance business, I have been planning, designing and delivering communication and marketing strategies focused on business growth. I successfully launched multiple insurance products for different markets, such as Travel and Automotive industries, including insurance for Healthcare Professionals during the pandemic. Coordination of digital strategies, communication and marketing activation for product launches and incentive campaigns. Interface with internal partners to offer products in institutional campaigns and promotions.

São Paulo E Região, Brasil

Responsible for planning and executing marketing campaigns (online and offline), DBM/CRM base-project, brand management, merchandising/POS, advertising campaigns, contents, public relations, social media, events, sponsorship and sustainability, supporting and developing briefings for product positioning (pension, redeemable life insurance, investment funds, health, assistance, research centre, foundational and institutional themes), distribution channels, monitoring of competition, market trends and research, to support the company's excellent reputation, adding value to the business and growing sales in the commercial areas.Committed to a budget of 1.5 million Brazilian Reais, my team of 40 people reached 21 million Brazilian Reais in image return/exposure of our live marketing activation of MAPFRE at the Brazilian stopover of the Volvo Ocean Race. My role was key by being extremely hands-on, through clear communication, customer focus and optimism to achieve results.

São Paulo E Região, Brasil

Responsible for managing the team in planning and fulfilling the marketing plan aimed at pensions, investments, assistance, and the crash test business centre. Coordinated actions that supported business development to maximize results through relationship actions, sales and incentive campaigns (online and offline), and the development of POS materials.A significant part of my role was to develop social media, PR, events, direct communication and branding briefings. After being promoted to a management position, I was directly responsible for interacting with local and international stakeholders and vendors, being the person of contact for day-to-day approvals and decision making.

Responsible for marketing planning, institutional communication and marketing of the conglomerate comprising the Pension Plans, Redeemable Life, Investments, Health and Fundación MAPFRE businesses. Budget management and coordination of press initiatives. Coordination of events, merchandising, relationship actions and engagement with internal and external customers and distribution channels; incentive campaigns with international awards and satisfaction surveys. Experience in digital marketing and social media, group advertising campaigns and direct involvement in the launch of Health products. Interface with agencies, monitoring of schedules and execution of various projects.

São Paulo E Região, Brasil

Business Analyst of the Insurance Commercial Team: Life and General Risks.

Regional Commercial Advisor at Banco do Brasil.

International Module 60 Hours - Hacer Negocios En Europa, Administration, Business And Marketing

Master In Marketing, Mba Marketing

Bachelor'S Degree, Social Communication - Journalism

Associate'S Degree, Digital Marketing