Marcus Snyder Email & Phone Number

Leesburg, Va

Provides full range of marketing communications services to government, not-for-profit, and corporate entities. Specializes in public relations and communications planning, market positioning and cause advocacy, message, brand, and content development, media strategy and issue management, and writing/editorial services to help groups advance their agendas and maximize impact. Clients have included start-ups, government agencies and non-profits, healthcare providers, and consulting firms.

Washington D.C. Metro Area

(Promoted from Account Director 2006-2009 & Account Supervisor 2005-2006)Led highly visible public awareness and behavior change programs in the emergency preparedness and public health arenas. Managed multiple large-scale contracts, led 7-10 person account teams, handled contract negotiation and administration issues, and spearheaded new business and agency visibility efforts.Developed and managed multi-faceted government and private sector programs to improve health and public… Show more (Promoted from Account Director 2006-2009 & Account Supervisor 2005-2006)Led highly visible public awareness and behavior change programs in the emergency preparedness and public health arenas. Managed multiple large-scale contracts, led 7-10 person account teams, handled contract negotiation and administration issues, and spearheaded new business and agency visibility efforts.Developed and managed multi-faceted government and private sector programs to improve health and public safety outcomes for the public. Guided campaigns from formative strategy and high-profile launches to the implementation of effective, engaging tactics that kept messages compelling, relevant, and impactful, while navigating issues that challenged brand integrity and reputation. Show less

Washington D.C. Metro Area

Provided strategy and planning, project management, special issues counsel, media relations, and content development services to a variety of organizations in the education and cause/policy advocacy arenas. Clients included the U.S. Department of Health and Human Services, National Institute for Literacy, the College Board, the Carnegie Foundation, the Higher Education Research Institute, and Centers for Information and Research on Civic Learning and Engagement (CIRCLE), among others… Show more Provided strategy and planning, project management, special issues counsel, media relations, and content development services to a variety of organizations in the education and cause/policy advocacy arenas. Clients included the U.S. Department of Health and Human Services, National Institute for Literacy, the College Board, the Carnegie Foundation, the Higher Education Research Institute, and Centers for Information and Research on Civic Learning and Engagement (CIRCLE), among others. Served as Project Manager for the U.S. Department of Health and Human Services’ multi-million dollar Stop Bullying Now! Campaign. Led marketing, partnership development, and materials production (print, digital, video) teams. Developed storylines and creative direction for animated “webisodes” on campaign website; drafted web copy and fact sheets/materials for multiple audiences; scripted, filmed, and produced 8-part stakeholder video series featuring national experts on bullying prevention; brokered corporate partnerships with Mead Westvaco and Merrell Footwear; managed planning and production for national video teleconference and secured ABC 7’s Leon Harris as host.Led multi-year effort to raise profile of the National Skills Standards Board (NSSB). Worked with media and like-minded policy groups to ensure mission and accomplishments of NSSB and its workforce development partners were covered in the press. Generated and placed Opinion Editorial/thought leadership pieces, conducted mainstream/trade media outreach, and organized and supported speaking engagements and media tours for NSSB president to increase business/industry support for a voluntary system of skills standards to enhance ability of American workforce to compete in the global economy.Helped galvanize Risk Communications Group’s development of timely, scalable business offering resulting in development of research-based, multi-faceted crisis communications plans for state Departments of Health across the country. Show less

Morgantown, Wv

Supported large, undergraduate Mass Media and Communications courses and helped develop and deliver specialty course lessons in Integrated Marketing Communications, Public Relations, and Professional Writing.

Washington D.C. Metro Area/Wheeling, Wv

Served on marketing communications staff of firm providing tech transfer, intellectual property assessment, and government- and business-to-business technology matchmaking services to NASA, DuPont, U.S. Department of Defense and noted public and private sector innovation leaders. Served on strategy and planning team responsible for structuring and marketing NTTC’s new online technology brokering venture. Performed market research and analysis; assisted with development of business… Show more Served on marketing communications staff of firm providing tech transfer, intellectual property assessment, and government- and business-to-business technology matchmaking services to NASA, DuPont, U.S. Department of Defense and noted public and private sector innovation leaders. Served on strategy and planning team responsible for structuring and marketing NTTC’s new online technology brokering venture. Performed market research and analysis; assisted with development of business platform and profit/monetization model; helped solidify information architecture, design, and functionality for branded micro site: developed online content highlighting market-ready technologies and patents; generated messaging, promotional materials and strategies to clarify services and promote benefits of new online technology marketplace to a range of stakeholders and potential customers. The innovative online marketplace was eventually acquired by NASA, one of NTTC's premier clients, and has become a key offering in the evolution of that agency http://technology.nasa.gov/. Worked to develop, promote, and launch Mountainmade.com – an early e-commerce marketplace for artisans featuring West Virginia-produced art and craft work. Led outreach for the Center for Educational Technology and NASA-sponsored Classroom of the Future innovations and programs. Promoted NTTC agency and client success stories; developed messaging, presentations and media trainings for NTTC senior staff/leadership; managed press outreach, inquiries and relationships. Show less

Morgantown, Wv

Led strategic marketing efforts to increase awareness, and bolster student usage of, new entrepreneurial venture providing commercial study aids, student-generated course reviews, and peer-to-peer tutoring services. Helped develop brand identity, marketing strategy and materials; coordinated media outreach efforts; planned promotional events; designed multi-faceted paid/earned media campaigns

Greater Atlanta Area

Led event planning team providing secure, private transit and on-site events for VIPs, foreign dignitaries, and families of athletes. Coordinated efforts of 150 paid employees and volunteers; supervised logistics of vehicle dispatch and recovery; managed special transportation needs of prominent visitors across all event venues; helped organize and manage VIP events

Tampa/St. Petersburg, Florida Area

Served as Sales and Marketing Associate for major clothing/lifestyle brand. Planned, coordinated and implemented media outreach, events, athlete/celebrity partnerships, and promotions to help launch Polo Sport line of products. Developed materials/content to promote new offerings and seasonal/specialty lines; worked with buyers and corporate office to manage inventory and boost sales in four affiliated stores.

Master Of Science (M.S.), Integrated Marketing Communications

Bachelor Of Arts (B.A.), English Language And Literature/Letters

Education record