Marcy Selva Email & Phone Number

United States

United States

Cincinnati, Ohio, United States

Cincinnati, Ohio, United States

• Led North America customer policy organization and go-to-market Innovation team.
• Served as governance leader for North America across all 10 categories and 14 customer teams, solving problems, creating retail programs and administered policies for the largest regional market ($30B in sales) at.
• Created new business models, criteria-based programs and improved e-Content delivery and e-Fundamental capabilities which resulted in over $1B of incremental sales.

Cincinnati, Ohio, United States

• Led internal team of 32 individuals responsible for end-to-end business planning, sales deployments and publishing, master data improvements, business requirements and trade standards.
• Delivered 95%+ data accuracy and on-time delivery saving the company over $25 million over 3 years.

Cincinnati, Ohio, United States

• Led Customer Business Planning process and innovation plan for Dollar & emerging channel customers to improve sales results, planning processes, and capabilities which delivered $720 million in incremental sales.
• Developed small case count packaging, pricing, in-store fundamentals and demand creation plans working across 12 categories.

Woodland Hills, Los Angeles Area, California, United States

• Accountable for 56% of business in North America with 39 employees and 20 Key Accounts.
• Led first ever multifunctional team in Salon Professional and 3-year Joint Business Plan with largest global customer.
• Delivered 3 years of breakthrough double digit growth (+10%) at top customers while the industry declined 5.5%.
• Led the complete go-to-market sales redesign for North America Salon Professional delivering landscape assessment, structure recommendations, staffing principles, timelines, milestone check points and message tracks in.

Cincinnati, Ohio, United States

• Led the development and deployment of the go-to-market reinvention strategy to the top 2% of leaders in North America, for execution throughout the organization.

Cincinnati, Ohio, United States

• Provided sales direction and insights into the Fabric & Home Care (F&HC) upstream initiatives, New Business Development action plan, strategy development for go-to-market plans and new business models and portfolio.
• Global ownership of the Customer Value Assessment process for F&HC
• Coordinated communication between all developed regions (North America, Western Europe, Latin America, Northeast Asia) for input into corporate plans and the sharing/reapplication of best practices.

Cincinnati, Ohio, United States

• Exceeded Gain® (Detergent & Fabric Enhancer) business objectives, as 9 of the Top 10 customers grew both revenue and share and delivered a combined 127 growth index vs. YA.

Cincinnati, Ohio, United States

• Leveraged the Febreze® brand restage to create customized plans with key customers to turn an inherited business that was in a 3-year decline, to an 18% business growth vs. PY, and 6.4 dollar share point growth.
• Led the launch of Febreze® Allergen Reducer which exceeded success criteria and delivered 95% incremental cases to the franchise (vs. 45% objective).

Caracas, Venezuela

• Led the development of the trade proposition and plan behind the introduction of Naturella® in Mexico and delivered a 111 index vs. objective.
• Developed a robust trade plan with clear objectives and measures in support of the Pantiliner introduction in Venezuela and delivered a 114 index vs. objective.

Bogotá, Colombia

• Restructured and launched a new distributor sales organization and go-to-market strategy in Colombia targeting small retailers.
• Led and established Joint Business Plans with distributor owners that delivered a 103 index vs. YA (versus the Country’s overall index of 92 vs YA).
• Developed and led action plans to increase distribution and market share despite market contractions of 10%.
• Led the Integrated Distributor System (IDS) pilot for Latin America which led into Regional expansion in other countries based on results that delivered volume growth of 24%.
• Managed team of 22 managers with 9 direct reports (including multifunctional resources), and 100 P&G Distributor Reps.

California, United States

Senior Account Executive roles in California selling fabric care, baby care, feminine care, and family care categories.

Bachelor Of Science, Business Administration - Marketing

Activities and Societies: President - Hispanic Business Student Association

Future Of Commerce Immersion Course

Executive Education - Leadership