Leading Brand Positioning and Development Team in Marketing Communications Department. Responsible for planning and executing communication of Biedronka brand and Private Brands as well as for media strategy and planning.Involved in creating Biedronka yearly marketing plans.Responsible for planning and controlling marketing communication budget.Day-to-day cooperation with creative agencies, media house, production and postproduction studios as well as Commercial and Quality departments on communication plans and new product launches, PR and Operational Marketing departments.Collaboration with Biedronka Suppliers in terms of marketing communication and dedicated promotional activities.

Member and after 6 months promoted to lead Brand Positioning and Development Team in Marketing Communications DepartmentResponsible for planning and executing communication of Biedronka brand and Private BrandsResponsible for media strategy and planningDay-to-day cooperation with creative agencies, media house, production and postproduction studios

Strategical and creative co-operation with Samsung IM category (smartphones, tablets, wearables, accessories)Development of 360 campaigns e.g. #zostanlegenda and ATL, BTL, Digital incl. Social Media campaignsNew product launch e.g. Galaxy S7, Galaxy A 2016, Galaxy Tab S2, Galaxy S6 and S6 edge+

Communication strategy for e.g. SEAT, BNP Paribas BankCEE regional coordination for e.g. Knorr, Rama, KasiaDevelopment of 360, ATL and BTL campaigns for e.g. SEAT, BNP Paribas Bank, Knorr, Rama, Kasia, Cif, DomestosNew product launch for e.g. Knorr

Developed 360° campaigns for e.g. Knorr „From Love To Novelties” lotteryOrganization of consumer activations: SMS contests, lotteries, Facebook contests for e.g. Knorr, Pernod Ricard, ChipitaFacebook profiles handling for e.g. Chipita (7 Days, Bake Rolls)WWW sites handling for e.g. Chipita, Diners Club

Developed ATL and BTL campaigns for e.g. Milka, Prince Polo (“Wszystko co dobre to z Prince Polo”), Alpen Gold (Wesoły Kostek brand icon launch), Castrol EdgeCampaign adaptations for e.g. Milka, 3BitCompetitive review preparation

Co-responsibility of product management (investment credit)Responsibility for development of tools and process supporting effective sales and customer servicePreparation and conducting trainings for sales force