Nutrition in Plant Based, Dairy and Baby Food categories

leading Alpro / Plant Based business for Danone in CEE region - Strategy, Equity building, Activation, PnL, Execution, Selected channels and distributors collaboration buildingHead of Alpro team CEE region

- business leadership role with responsibility in 3 key areas (trade activation/category/revenue management) in Romanian market- leading team of 12 people

- Head of Actimel Brand team in Eastern Central Europe- Leading international team of people based in different countries- Created new and very successful activation strategy, delivering strong business results across ECE region- Gained knowledge, business understanding and people management skills in diverse country context with focus on 4 key markets: Czech/Slovakia/Hungary/Romania

- Head of Actimel Brand team in the region of Hungary/Czech/Slovakia/Croatia- Responsible for Actimel Brand harmonisation and development across newly created region- Created successfully frame of this position, as it was not existing before- Full lead of new brand activation strategy and business plan preparation in 2014-2015- Bringing new way of Actimel target activation- 3 direct reports (based in Czech/Hungary)

• Team Leader: Leading a cross-functional team of 10 people ( Sales, Logistics, Research and Development, Quality, Industrial, Purchasing , Planning ) • Leading the Launch of a new Mainstream family brand proposition “Danone”. Planning and execution of the launch including Consumer Understanding Deep Dive, Communication strategy, New Product Development, Pricing strategy and full P&L responsibility, this launch being a key building block for Danone CZ/SK 2013 back to growth • Established new vision and strategy for Danone Mainstream business with recommendation to launch a completely new portfolio under the brand “Danone” • Led the portfolio consolidation after the merge of Czech and Slovak markets in 2011 incl. the brands Dobra Mama, Dobry Tata, Dobra Cena, Super Cremo, • Led the alignment on a new Brand Strategy with the Regional team for 2013-2015• Managing 2 direct reports: Brand manager, Junior brand manager • Validated ability during launch preparation in 2012 to encourage people for change in the way of managing business and for the believe in the common goal• Direct report to MKT director

• Responsible for the Kids brand “Kostici” in Czech Republic, in 2010 brand No1. In Kids segment in Joghurts segment• Prepared and implemented a growth plan for “Kostici” in 2009 incl. a brand new communication strategy a breakthrough web site engaging with this unique target audience recruiting 90 000 kids in the first year – resulting into 17% Value growth in 2009 vs. 2008• Turn around in Kostici perception within the company: from least important brand to very important brand with high margin and brand number 2 in turnover in 2011

• Responsibility for Fruit and Cheese sub ranges• Prepared Activia Fruit range Relaunch with +15% growtn vs YA • Main success drivers: Communication claim: “More Fruit, Less Sugar”, Consumer “Fridge” promo, packaging Re-Design and New recipe• Execution of innovation pipeline for 2009• Excellence in preparation and execution of In-Store Degustations Support driving trial for new taste of Fruit Range

• Successful Preparation of Christmas Multipack Activia Plain with on-pack communication targeting loyal consumers • Developed Degustation Standard for Modern Trade Channel

• Started in 1997 as a cleaner during weekends• Finished in 2006 as B&B Manager full time job with responsibility for Booking system, Client service and Cooperation with other incoming partners• Main achievement: developed on-line booking system, developed partnership with surrounding Hotels and Pensions for transferring guests both-ways to be able to overbook the capacity