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With over 25 years of experience in creating and executing strategies that shape the market, I am a Fractional Chief Strategist who helps businesses achieve their goals and drive better results. I am also a former Google Speaker, a keynote speaker, and a brand narrative subject matter expert who nerds out on business, leadership, and marketing.I work with clients across various industries, from consumer packaged goods, retail, e-commerce, gas and oil, energy, sports, to thought leaders in the C-suite of emerging and global brands. I focus on crafting and implementing brand narratives that align with internal initiatives and drive revenue and growth. I leverage my technical savvy, directness, insight, and perception to collaborate with cross-functional teams and take a 360-degree approach to strategy, process, and marketing. I don't believe in vanity metrics or hacks, but in strategies that are sustainable, effective, and tailored to each client's needs and vision.
The Executive Cat Herder
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- executivecatherder.com
- Employees:
- 4
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Chief Strategy And Marketing OfficerThe Executive Cat HerderSan Diego, Ca, Us -
Chief Strategy & Marketing OfficerThe Executive Cat Herder Jun 2018 - PresentSan Diego, Ca, UsThe Gregg Ward Group is a consulting, training and coaching firm serving industry and government for over 25 years. -
Chief Strategy Officer - The Center For Respectful LeadershipThe Executive Cat Herder Jan 2018 - PresentSan Diego, Ca, UsOversee rebranding and creation of The Center for Respectful Leadership, where we envision a thriving community of organizations that believe in the inherent value of respect as a cornerstone for their employee culture. -
Business StrategistThe Executive Cat Herder Dec 2013 - PresentSan Diego, Ca, UsThe Executive Cat Herder was founded by people who had one thing in common, we believe in GSD. We realized the fuel that was keeping us going was being in energetic environments where people wanted to succeed and grow. We also realized that EADD (Executive Attention Deficit Disorder)- can affect a company's ability company to shift and narrow focus on a master goal. Our clients come to us for one thing and one thing only- to implement and partner with them to make impactful changes in their organizations. Our mantra and vision is to create strategies and manage teams to execution.We specialize in Strategies around branding, growth needs, operations for Solopreneurs to Fortune 500 companies. Although the industries may vary- sports, retail, beverage, and technology- the process and strategy remains the same. Consistency and flawless execution. Our services include Speaking, Training, Business Performance Management, Social Strategy, Brand Awareness, Board & Executive Alignment, Niche Recruitment, and Targeted Business Development Strategy. Our business relationships are cultivated and co-created with companies that have the same ideals and way of doing business. Our involvement in the business operations at the companies we serve contributes to a reduction in internal expenses and increased efficiency. As the CEO, I work to make sure that the companies we assist stay on track, stay focused, and be consistent. We are fractional Chief Operating Officers & Chief Strategy Officers who also source additional fractional relationships for companies that need Top Level Direction without the high overhead cost. The solutions and offerings my team provides create a scalable framework to build or rebuild. We contribute to several Technology & Strategy publications and serve as brand evangelists for companies you might know like Uber, Cuties, & Carvel. -
Virtual Events Production Company (Secret Knock / Covaid Business Festival / Zoom)The Executive Cat Herder Feb 2020 - Jan 2022San Diego, Ca, UsToo many speakers who are FANTASTIC at live events, flop virtually because they don’t consider the more than 149 items that need to be in place to execute a successful virtual event. The worst outcome from not having the right team in place? You miss opportunity and revenue. Give your talent a distraction-free platform to SHINE and let us help you EXECUTE your VIRTUAL event. -
Associate Founder - BrandsynqThe Executive Cat Herder Jan 2019 - 2022San Diego, Ca, UsWhat is brandsynq?Big Agency Tools for Small Businesses. Now time and money are no longer keeping your brand from growing. Grow your reach. Grow your sales.What is brandsynq?Big Agency Tools for Small Businesses. Now time and money are no longer keeping your brand from growing. Grow your reach. Grow your sales.Manage your digital footprint and your social media for $5 per day or LESSWe built tools to manage the main ingredients of a successful brand. We also baked in a crash course so you can do it yourself or empower your team with new skills. You are no longer at the mercy of relying on an expensive agency resource or outside team that isn't always reachable. TOTAL CONTROL. NO DEGREE REQUIRED. IMPLEMENT IN MINUTESWhat do you get?It's pretty simple. Because we know being team everything is tough.-> Reputation Management: Monitor and manage all aspects of your online reputation, including listings, reviews, mentions and more.-> Social Marketing Tool: Grow your fanbase on social media, find real-time leads and share relevant content across all of your social channels.-> Business Listings Management: Claim, update, and fix business listings across 300 directories and websites that control local search.-> Business Dashboard: Tap into review scores, See your inbound leads and traffic, manage your listings, comment across most platforms from one place and see how your brand is being mentioned online. -
Senior Training, Development Strategist: LsmpThe Executive Cat Herder Dec 2018 - Jul 2019San Diego, Ca, UsPowered by The San Diego Workforce Partnership, Walmart Foundation, San Diego Gas & Electric, and The Executive Cat Herder, this program provides funding for qualified business owners and their teams to receive training. To help small businesses, specifically retailers, in San Diego County be able to learn, implement, and execute local search marketing initiatives to improve their digital footprints. -
Chief Strategist - San Diego Community College DistrictThe Executive Cat Herder Nov 2018 - Jun 2019San Diego, Ca, Us -
Chief Strategist - Get A Klu Coaching & ConsultingThe Executive Cat Herder Oct 2018 - May 2019San Diego, Ca, Us -
Marketing Strategist - Consilio TeamThe Executive Cat Herder Jan 2018 - Apr 2018San Diego, Ca, Us -
Strategic AdvisorHageman Enterprises, Llc Aug 2022 - PresentAre you looking for a partner to help your organization achieve its goals and drive better results? Look no further.After 25+ years in the industry, we decided to alter direction. We now spread our passion by giving back to others. Our ramp-up strategy is meant to empower your team and give them the resources they require to be successful.Our team of experienced consultants is here to provide the expertise and support you need to improve your operations and drive success. With a wide range of services and a proven track record of success, we can help you take your organization to the next level.Whether you need help with strategic planning, process improvement, change management, leadership development, or any other area of business management, we have the expertise and experience to help you succeed.Don't let difficulties and barriers prevent you from achieving your goals. To find out more about how we can contribute to the success of your organization, get in touch with us.Area's of Expertise:-1099 Workers and Gig Economy Subject Matter Experts-Building 10x + Companies to Scale-Hiring Deliberately-Growth and Velocity for ScaleFounded by Aaron Hageman, Recent Exit to Fortune 50 Organization -
Strategic AdvisorNarrative Strategy Llc Feb 2022 - PresentSan Francisco, Ca, Us -
Strategic AdvisorAlluviance May 2024 - PresentNew York, New York, Us -
Strategic AdvisorShe Invests! Feb 2019 - PresentSolana Beach, California, Us -
Strategic AdvisorElevated Worldwide Jan 2023 - PresentLehi, Ut, Us -
Adjunct Faculty InstructorUniversity Of San Diego: Professional And Continuing Education Oct 2018 - PresentSan Diego, Ca, UsSocial Media Marketing: Social media is not just about signing up, logging in, and setting up an account to "see what sticks." Social media involves strategy and research. In this course we will discuss how to approach social media from a strategic angle by understanding what networks your customers are using, and how they are using them. We will identify and set up social media channels that work best for your business and look at the different ways in which you can and should be engaging and participating in social media to drive awareness to your company in the most efficient and cost-effective way. -
Senior Brand StrategistThe Agency Guy, Inc Jan 2018 - PresentPhiladelphia, Pa, UsLet's be honest, anyone can call themselves a marketing "expert" and anyone can open a "marketing agency".The result:Unqualified marketing providers are everywhere causing many brands to get burned and precious company resources to get squandered.Enter TAG:An innovative marketing consultancy and agency search firm, built to bring clarity and accountability to an over-crowded marketing landscape.TAG consults with brands and custom matches their needs to our roster of vetted service providers. -
Strategic AdvisorForbes Coaches Council Jun 2017 - PresentBoston, Ma, UsForbes Coaches Council is an invitation-only organization for successful business and career coaches. As a member of the Council, I share business articles and short tips related to my industry for publishing on Forbes. Each Council has its own criteria for acceptance, including annual revenue and other business growth metrics, in addition to an application review process to ensure that only the highest caliber professionals are accepted. -
Corporate Trainer & FacilitatorWorkplace Learning & Performance Group Jun 2017 - PresentSan Diego, California, UsThe Workplace Learning and Performance Group is a management consulting and training firm dedicated to teaching individuals and organizations to improve their performance so they can achieve their desired results. It is our mission to help you manage your business with a clear vision for the future.We develop customized solutions to fit your organizational needs. Our consultants have extensive experience working with organizations in many fields such as: hospitality, large and small business, government, academia, nonprofit, and associations.Our goal is to help you and your business STAY AFLOAT!! -
ContributorThrive Global May 2017 - PresentNew York, Ny, UsFounded by Arianna Huffington, Thrive Global’s mission is to end the stress and burnout epidemic by offering companies and individuals sustainable, science-based solutions to enhance both well-being and performance. Recent science has shown that the pervasive belief that burnout is the price we must pay for success is a delusion. We know, instead, that when we prioritize our well-being, our capacity for decision-making, creativity and productivity improve dramatically. Thrive Global's three interconnected core components are: corporate trainings and workshops that bring the latest strategies and tools around health and well-being to organizations; a media platform that serves as the global hub for the conversation about well-being and performance, with an emphasis on action; and an e-commerce platform that offers a curated selection of the best technology and products for well-being. Together, the three components create an integrated behavior-change platform that empowers people to make sustainable changes to their daily lives, going from knowing what to do to actually doing it. Thrive Global is committed to accelerating the culture shift that allows people to reclaim their lives and move from surviving to thriving -
PartnerSocal Marketing Club Jan 2017 - PresentSan Diego, Ca, UsEADING THE WAY FOR MODERN DAY MARKETERS AND ENTREPREURSCalling all solopreneurs, digital nomads and modern-day marketers! Calling all rebels, revolutionaries and free thinkers. WE EXIST FOR YOU!We get it. You're hungry for growth, passionate about marketing and committed to evolving as a marketer, an entrepreneur and a leader!But you want to do it on your terms! You crave a work-life balance that allows you to manifest dreams without sacrificing sanity. You work toward building an abundant future without throwing away the present moment.We feel you. We understand you. We are you. -
Strategic AdvisorAi Mavericks Sep 2021 - Sep 2024Lehi, Utah, Us• Developed strategic partnerships with leading e-learning platforms to expand educational opportunities for students.• Implemented data-driven decision-making processes to optimize course offerings and increase student engagement.• Led cross-functional teams to design and launch innovative online learning programs, resulting in a 20% increase in student enrollment.• Collaborated with industry experts to create customized training programs that address specific skill gaps in the workforce. -
Google Certified SpeakerAccelerate Performance Sales Consulting Aug 2017 - Sep 2024Manhattan Beach, Ca, UsI became a Google Certified Speaker, where I lead events with Google and Google Partners to enhance and support business growth. Working directly with Accelerate Performance, a Google Premier Partner, I assist the organization in leveraging new technology to better acquire new clients. -
Entrepreneur In ResidenceJacobs Center For Neighborhood Innovation Dec 2020 - Jan 2023San Diego, Ca, UsCONNECT ALL @ the Jacobs Center (CAJC) is the region's first low to moderate income and diversity-focused accelerator program. CAJC will provide startups the support they need to scale and support the local entrepreneur community with access to resources to encourage their development and creation of jobs.As an EIR, I help founders and CEO's create business strategies to help grow their business and create economic development in the region. -
San Diego Wix Ambassador | Wix Design ExpertWix.Com Jan 2016 - May 2021Tel Aviv, IlAs the San Diego Wix Ambassador & Expert- I want to help and guide business owners on how they can utilize Wix when building their business. San Diego is growing at a rapid pace and Wix wanted feet on the street to help our local community. I am here to be a face to the brand and help you formulate success! Join me for exciting meetups, workshops, networking and opportunities to learn from the thought leaders in San Diego. Wix is dedicated to providing affordable solutions to small businesses globally. Wix.com has chosen me to lead its powerful initiative to help build successful businesses one entrepreneur at a time. These events are geared to help you discuss ways to enhance your business brand with turnkey solutions that help you achieve your business goals. They are a NO PITCHING event specifically geared to educating our users. As a special gift, for making it all the way through this blurb, I’m offering my clients & friends this 25% off coupon code: SG_WA16 -
Crystal Ball CommitteeCasa De Amparo Apr 2018 - May 2018San Marcos, Ca, UsEstablished in 1978, Casa de Amparo is recognized as a major force in the treatment and prevention of child abuse and neglect in San Diego County. Casa de Amparo is a vivid example of the difference a few can make in addressing a large and challenging need. Our founders were a small group of local women concerned about domestic violence and the welfare of children. Led by an official of the Women’s Resource Center, and supported by local police, this small team pushed for a crisis nursery for children affected by or at risk of child abuse…and Casa de Amparo was born. Since 1999, visionary Crystal Ball Gala patrons and community members have raised substantial funds to help Casa Kids look into their own crystal ball and see a brighter future. To find out how you can donate or help fill the wishlist please visit http://www.casadeamparo.org/give/wish-list -
Board Member, Strategic PlanningSan Diego Civic Youth Ballet Jun 2016 - May 2018San Diego, Ca, UsSan Diego Civic Youth Ballet ("SDCYB"), established in 1945, is the resident classical ballet school in Balboa Park. Its mission is to serve the youth of San Diego with classical ballet training and performing opportunities for all. SDCYB strives to nurture a love for the art of ballet, instill a life long appreciation of the art of ballet, embrace and celebrate the diversity of our students, and prepare dancers for the professional life of a dancer. -
Director, Business Performance Management & Market DevelopmentHalo - The Supply Chain Intelligence Company Sep 2015 - May 2016San Diego, California, UsI moved into a role centered on performance management and market development and spend time at regional events understanding the core areas of business concerns in the areas of Business Intelligence and Supply Chain Analysts. I enjoy meeting new people in the industries we serve to understand how Halo fits in the market – and how we can assist. I also work to create and curate content across multiple digital channels to increase and improve Halo's brand awareness in the market. I also facilitate systems and measurements to help the business to define strategic goals and measure and manage performance against those goals. I believe that the company’s strong internal systems and operations, combined with well-rounded employees allow us to deliver superior business solutions across multiple industries. Halo BI employs a great team with a wealth of knowledge and experience. We are very internally agile which contributes to the efficiency and efficacy of the company. Time and time again, our customers tell us that our team really sets us apart from the competition.Halo delivers supply chain intelligence solutions to hundreds of enterprise customers and service provider partners in North America, Europe, and the Asia-Pacific. Our Customer-driven S&OP platform radically simplifies information management and operational analytics, enabling organizations to build more competitive supply chains. Halo replaces the complexity of siloed data sources and disparate applications with a single-purpose platform that lets firms analyze, decide and plan faster than ever beforeSpecialtiesBusiness Intelligence, Analytics, Dashboards & KPI's, Data Aggregation, Collaborative Decision Support, Mobile BI, Supply Chain Intelligence, Cloud BI, Big Data, Data Analysis, Data Warehousing, Real Time Data, Predictive Analytics, Data Monetization -
Director, Corporate OperationsHalo - The Supply Chain Intelligence Company Dec 2011 - Feb 2016San Diego, California, UsHalo BI helps its customers be more profitable and successful by providing the tools and technology that help leverage the most valuable assets any organization has – its people. I am the Director of Corporate Operations. I oversee the US , European, and APAC Divisions, My job is to ensure that budgets are met and key initiatives are planned and executed.I also spend time attending Supply Chain related events and conferences to understand what industry trends are viable and relevant to Halo. At these events my goal is to understand the challenges in the Supply Chain, and how we may be of service.The following are my key accomplishments with the company thus far:•Instrumental in the development and implementation of paperless system for offices. •Co-led local marketing efforts to cultivate rapport and introduction of corporate brand in Southern California.•Implemented new travel policy with effective controls, resulting in greater efficiency and consistency in travel planning and a $250K reduction in costs.•Directed an exhaustive search for new office space, negotiated lease agreements and secured sub-tenants in two locations, resulting in savings of $250K•Designed, built and managed the infrastructure for expense reporting system to an online efficiency tool to increase accuracy and transparency within expenses, eesulted in 50 % less processing and turnaround time. •Led content strategy and dramatic reengaging IT strategy as executive team member implementing security controls, remapped infrastructure and efficiency design of network.•Wrote proposal to redesign 401K to eliminate employer hard dollar costs, saving 15% in overall costs.•Developed, managed, and tracked client care initiatives for core customer retention.•Skilled in evaluating current and future technologies and leading purchase planning to support both short and long-term IT initiatives.•Created support and internal SOP’s and internal training systems to maximize team effectiveness -
Financial Services-Operations Risk AnalystBank Of Internet Usa 2010 - 2011Worked with operations department to analyze risk scenarios as they arose.Key Areas:-Risk Management-Internal Risk Mitigation-AnalysisKey Accomplishments:• Reviewed analyzed and effectively acted on financial and organization data to optimize risk scenarios loan success and attrition, team growth and protect losses• Proactively prevented fraud through diligence, effective reporting, and monitoring of financial statements.• Ensure all accounts and contracts were in adherences with regulatory regulations, procedure. • Valued and monitored credit risk / exposure • Achieved optimal productivity through managing workload volumes, staffing, training needs, and identifying and implementing appropriate solutions.• Advised bank personnel of observed procedural lapses where additional policies or procedures can be developed and instituted to assist efforts to mitigate future past due activity.
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Financial Operations SpecialistFinancial Partners Credit Union 2008 - 2010Downey, Ca, UsFormerly San Diego Medical Federal Credit Union-Administered and analyzed all client activities and member data and assist to resolve complex issues for trade sources, and non clearing organizations. -Prepared & Distributed reporting to internal decision makers to identify deficient processes and align resources to eliminate efficiency and control gaps using Lean methodology. -In CFO's absence, served as interim Operations Manager assisting and coordinating efforts to ensure no business disruption to internal and external resources. -
Corporate Office Operations ManagerTransunion Exchange Corporation 2006 - 2007Chicago, Illinois, UsKey Areas of Contribution:-Functional areas of management involved included human resources, business development, channel & partner management, and internal communications. -Established performance indicators, operating goals, realignment initiatives,, productivity improvement,s and cost reduction programs that improved output, quality and client satisfaction. -Championed and orchestrated prospecting events with local business leaders to maximize efficiency of influencePlacement by Recruiter TransUnion fazed this division out in 2007. TransUnion Exchange was a 1031 Exchange Company that was a division of the TransUnion Credit Bureau. -
Technical SpecialistSandia National Laboratories Jun 1999 - Jun 2000Albuquerque, Nm, UsI began working at Sandia National Laboratories and worked on programming, cyber security, and web design at Sandia. I was the youngest government employee at the time I was hired at the official age I could work -16Sandia National Laboratories is operated and managed by Sandia Corporation, a wholly owned subsidiary of Lockheed Martin Corporation. Sandia Corporation operates Sandia National Laboratories as a contractor for the U.S. Department of Energy’s National Nuclear Security Administration (NNSA) and supports numerous federal, state, and local government agencies, companies, and organizations.
Maresa Friedman Skills
Maresa Friedman Education Details
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Essec Business SchoolDiversity & Inclusion -
San José State UniversityComputer Engineering -
Western Governors UniversityLiberal Arts And Sciences/Liberal Studies -
San Diego Mesa CollegeLiberal Studies
Frequently Asked Questions about Maresa Friedman
What company does Maresa Friedman work for?
Maresa Friedman works for The Executive Cat Herder
What is Maresa Friedman's role at the current company?
Maresa Friedman's current role is Chief Strategy and Marketing Officer.
What is Maresa Friedman's email address?
Maresa Friedman's email address is ma****@****der.com
What is Maresa Friedman's direct phone number?
Maresa Friedman's direct phone number is +161981*****
What schools did Maresa Friedman attend?
Maresa Friedman attended Essec Business School, San José State University, Western Governors University, San Diego Mesa College.
What are some of Maresa Friedman's interests?
Maresa Friedman has interest in Social Services, Children, Economic Empowerment, Education, Environment, Human Rights, Health.
What skills is Maresa Friedman known for?
Maresa Friedman has skills like Management, Business Intelligence, Marketing, Customer Service, Team Building, System Administration, Crm, Human Resources, Recruiting, Risk Management, Analytics, Operations Management.
Who are Maresa Friedman's colleagues?
Maresa Friedman's colleagues are Lily Weinstein, Carol Thompson.
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