Marketing and GTM Strategy Advisory Services to early stage start-ups, pre-IPO and established corporations.

I am leading the global marketing organization for Kinaxis the leading provider of supply chain management solutions. Our team is responsible for brand strategy, marketing communications, product and solution marketing, digital marketing, demand generation and business development.

I am leading the marketing and demand generation organization for Finastra a leading Fintech providing mission critical software and driving open innovation in the Financial Services market. Our team is focused on communications, building the brand, demand generation and customer retention. Very proud to have been named Top 25 Women Leaders in Financial Technology for 2022 by Financial Technology Report.

I lead the commercial marketing organization responsible for Dell EMC's brand and demand generation for Dell EMC end to end product portfolio across Europe Middle East and Africa.Previous to this position I led Dell's Commercial marketing across Asia Pacific, Japan and China based in Singapore.

• I lead a team responsible for server, storage, networking and engineered solutions business in Europe middle east and Africa. Our team plans and executes all product marketing levers to operationally steer the business. We are responsible for pricing, merchandizing, channel incentives, product marketing and sales enablement. • Previous to this role I led Dell Digital Solutions Content, Datacentre and End User Computing Marketing across Europe, Middle East and Africa. In this role my team was responsible for demand generation, lead generation, search and digital marketing supporting our End User Computing, Datacentre, Cloud, Big Data, Security and Mobility businesses. • I returned to Dell and to England to lead Global a team focused on go to market, pre-sales, volume targets, transition management, sales attainment priorities and marketing program priorities.

• Led a 100 person organization responsible for producing and placing external marketing and communications materials and infrastructure worldwide across multiple mediums online, social, interactive and print• Consolidated redundant functions to drive integration and 15% reuse in assets• Redefined agency engagement model and reduced the number of global agencies, funding a 30% yr on yr budget savings• Improved effectiveness and efficiency of marketing spend through end customer research identifying revenue impact drivers

• Responsible for leading a team managing Product Line Management of a global $12 billion notebook business. Our team was responsible for driving profitable growth by aligning sales, marketing and development decisions to drive differential results for business notebooks within Large Enterprise, and Public segments. • Previously to Global Product line management, I led a team responsible for product marketing and go to market for Dell's business notebooks, rugged products, tablets and security solutions. • Our team developed and implemented a product investment strategy for Dell's business notebook division to transform into an innovative mobile solution provider. We focused the development organization on product investment in the highest value and biggest pain points for customers. • Joining Dell for HP I led the product marketing organization responsible for product and solution go to market for Dell's business desktops. At the time the commercial desktop business was a $15 billion dollar franchise in a mature market with declining market growth presenting a key reinvestment and focus challenge. My team led the roadmap and messaging architecture that transformed the business desktop brand proposition from a hardware centric total cost of ownership value proposition to a comprehensive customer lifecycle value proposition centered on simplified customer lifecycle management and green/ environmental concerns. • Developed strategy, productized and launched Dell's flexible computing solutions, an alternative to traditional computing that simplifies customers client architectures, exploiting key opportunities in the market place in the areas of image management, security and virtualization. • Executive leader chartered with strategy and go to market around strategic solution areas including Security, Flexible Computing Solutions and Systems Management.

• During my nine years at Hewlett Packard I developed much experience across the consumer and commercial market place. My last role I managed the product marketing team responsible for development of mobile business PC's. Here my team focused development and investments on reliability, security and ease of use thereby increasing HP's business notebooks brand identity. • My team developed product strategy and requirements for both enterprise and SMB market segment and successfully managed HP-Compaq merger product lines to achieve #1 global market share. • I also globally led the pricing team responsible for setting product strategy and driving all pricing, promotion, and product decisions. • I started my Hewlett Packard career responsible for consumer lifecycle management. Here I developed a software system and a weekly business management process which optimized consumer products, coordinates supply and provides the decision management support to deliver increased sales and profitability.

• Optimized and reduced inventory levels, developed an automated inventory control program to eliminate loss, and trained shop personnel in all new procedures. • Documented and analyzed factory efficiencies through time motion studies.• Created a month-end closing methodology to insure meeting P&L plans through producing and analyzing reports concerning revenue, profit margin and production costs.