Margaret Itro Email & Phone Number

West Palm Beach, Florida Area

West Palm Beach, Florida Area

Responsible for developing, managing and executing content marketing campaigns and sales enablement programs for the Cloud and IT Services and digital transformation business lines— directly managing content and campaigns across all social networks (owned, earned and paid). • Manage Cloud and IT Services and digital transformation marketing initiatives, which include messaging frameworks, market personas, buyer’s journeys, digital execution and sales enablement. • Manage continuous development and execution of “top of funnel” content — proactively plan, create, publish and track content across all channels. • Manage and maintain master editorial calendars.• Facilitate development, awareness, governance, reuse and amplification of content in all forms, across all channels for consistent experience across the customer journey.• Manage agencies and cross-functional marketing teams responsible for demand generation, product commercialization and content creation.• Generate monthly performance analysis for stakeholders. • Grew late stage pipeline by 40% in less than four months working on an agile team tasked with building a high-performance marketing program in IT and Cloud Services .

West Palm Beach, Florida Area

Supported global line of business driving $1.8 billion+ in annual sales. Led outbound marketing and communications strategies, created value propositions and key messages — generated thought leadership content.• Managed transition from product-driven to services-led business model. Directed global brand management and demand generation for services-led offerings; drove $1.8B+ in annual sales. Successfully built brand, image and messaging; helped transform direct-dealer sales channels. • Directed development of web marketing and sales support materials. Managed a budget of more than $2M and led development of global microsite, thought leadership programs, interactive sales tools, public relations and social media campaigns.• Designed and managed global communication process and brand governance. Worldwide execution & deployment of communications, messaging, brand strategy and brand standards.

West Palm Beach, Florida Area

Supported $15M in annual sales leading outbound marketing and communication activities.• Owned collateral and messaging development for marketing and sales tools. Delivered marketing and sales collateral for 75+ software product launches, including brochures, web content, vertical playbooks, sale presentations, press releases, media alerts, ad slicks, banner ads, channel training, sales promotions and industry articles. • Improved efficiency of marketing budgets by 20%. Negotiated pricing and directed creative execution with a variety of external partners, including ad agencies, public relations firms, trade show companies, web firms and interactive media specialists.• Planned and executed market-focused growth programs. Developed and executed several marketing campaigns. Managed healthcare-related vertical marketing seminars to educate customers/prospects about the impact of ARRA (stimulus spending), in support of potential $1.9M revenue opportunity.

Ramsey, Nj

Managed all web components of company's public internet and extranet properties including online transactions. • Managed and executed strategy to consolidate seven websites into one unified extranet for direct and dealer sales channels, and employees, and one public website. Developed information architecture for both sites, as well as several proprietary web content applications. Surpassed goals by launching both websites three months early and $500K under budget. Maintained 98% customer satisfaction rate while overseeing $500M ordering system. Promoted to project manager within first three months of operation and managed a staff of nine.• Supported online applications. Managed web content and system functionality that included knowledge management, system learning and LDAP security for 20K+ users. Launched online sales proposal generator that standardized “look and feel” of sales proposals and reduced proposal creation to less than 20 minutes.

Ramsey, Nj

Managed marketing activities to increase revenue and market penetration for color and monochrome printers/copiers. • Owned collateral development and messaging for product marketing launches. Developed announcement/launch positioning, advertising tools, direct mail, trade shows, white papers, public relations, success stories, product descriptions guides, and sales presentations. • Managed customer-focused marketing programs. Managed the development and execution of customer-facing knowledge programs, such as product road tours, demos and webinars in support of potential $3M revenue opportunity for company’s flagship color printer/copier.

Hackensack, Nj

• Collected, analyzed and presented industry insights across a variety of digital and print channels. Created high-value content that allowed Buyers Lab to develop a strong and profitable brand in the office solutions market.

Hackensack, Nj

• Published 600-page biannual Printer Specification Guide. Developed and published company’s first printer specification guide in less than a year. Researched and wrote more than 80+ articles for Printer Impressions, a monthly industry newsletter. Responsible for editing test reports that summarized testing of imaging hardware and software.