Strategic program development, management and execution for Roche's Personalised Healthcare (PHC) initiative. Roche and Genentech are uniquely positioned to realize the transformative potential of PHC through our diagnostic and pharmaceutical expertise, leading portfolio of medicines, reputation as a trusted pioneer in healthcare and history of groundbreaking science.

Managing communications strategy, executive platform development and content development for a variety of companies including One University Network, Metrodigi and various Bay Area PR firms.

As Head of Brand Communications for CourseSmart, I was responsible for brand differentiation and messaging; directing external media relations, development of social media strategy for B2C and B2B audiences; internal communications; and trade show management. CourseSmart was acquired by VitalSource Technologies, and I performed these same duties until the company closed the San Mateo office in 2016. Key accomplishments included:Coordinated communications strategy for the launch of CourseSmart Analytics, resulting in a front-page article in the New York Times as well as high-profile media coverage in Fast Company, Fox News, Mashable and MSN News, and all key education trades. CourseSmart Analytics was named 2013 Best New Product by the IMS Global Learning Consortium. Directed successful Fall B2S media campaign, including social media contest and traditional media relations, resulting in significant national and trade media coverage including the Today Show; Fox Business; Time and Chicago Tribune, among others; re-purposed results of that media coverage into well-received sales tools for the BD team.Developed integrated trade show communications campaigns, for EDUCAUSE, CES Higher EdTECH, WCET and others, including integrating messaging with marketing and sales strategy; maximizing thought leadership via panels and executive presentations; securing traditional and social media coverage, and maximizing ROI for trade show investments.Developed Share of Voice metrics as an additional, contextually-relevant measurement for evaluating CourseSmart communications ROI. During my tenure, CourseSmart has achieved more than double the share of voice of all competitors, in both trade and national media.Partnered with VP of Marketing on all internal and external aspects of branding after CourseSmart was acquired by VitalSource Technologies.

Managed consumer/tech accounts in the $1million - $2 million range including:Sony Computer Entertainment America (PlayStation)McAfee SecurityNational Cyber Security AlliancePeopleSoft

Managed technology/consumer tech accounts including Autodesk, Sega of America, CheckPoint Security, Pretty Good Privacy. Also managed consumer packaged goods accounts including Crystal Geyser Water Company, Pete's Brewing Company and Horizon Organic Dairy.