Margaret Howell Email and Phone Number
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Over 30 years of marketing experience in the financial services and insurance industries. An innovative leader respected for working collaboratively and independently in the pursuit of strong business results.
Trustage
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Senior Marketing Manager, Business MarketingTrustage Jun 2017 - PresentMadison, Wisconsin AreaLead the business marketing team to drive the acquisition, optimization and retention of credit union customers across multiple business lines of an innovative, growing B2B2C company. • Marketing leader with demonstrated impact in optimizing access to credit union customers and to consumers through their relationship with their credit union. • Passionate leader of a productive and empowered team of 12+ marketing professionals committed to achieving strong business results, streamlining processes and the courage to employ a “test and learn” mindset in expanding marketing approaches.• Leading adoption and continued optimization of marketing automation into marketing unit, including change management of roles and responsibilities, introduction of customer-focused campaigns and strong use of content marketing.• Understands how to drive results across business scenarios -- attracting potential customers into the buying funnel, new marketplace launches, etc.• Communicate and collaborate at all levels within the organization and with customers.
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Senior Marketing Manager, Trustage Consumer Insurance, Retirement & Executive BenefitsTrustage Jan 2010 - May 2017Madison, WLed B2B marketing teams in providing strategic and tactical marketing for an increasing number of business lines (TruStage Consumer Insurance, Retirement, Executive Benefits) Strategies:• Developed strong positioning and messaging across the programs, products and for new capabilities resulting in consistency and alignment.• Directed B2B strategy and execution of go-to-market launches including the TruStage brand, new products/partners (Health, Esurance, Hamlet, etc.), commercialization of new capabilities and thought leadership• Led renaming of a credit union program to address marketplace confusion with the added value of retiring over 1,000 assets during the process.• Developed and delivered compelling marketing strategies including prospecting and engagement campaigns/tools to enable sales to acquire, optimize and retain credit union accounts.• Led development of a segmented 3-star event strategy to improve alignment of budget and people resources which has now been adopted corporately.• Coach and lead direct report team, cross-functional teams with a passion for mentoring young talent.
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Other Marketing PositionsTrustage Jan 1992 - Dec 2009Madison, WiDuring career at CUNA Mutual held a series of progressively responsible roles in direct response marketing in both B2B and Consumer Marketing in roles that included strategy, tactical planning and execution of marketing campaigns.
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Client Services ManagerClaritas 1989 - 1991Chicago, Il
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Project DirectorGrfi Aug 1984 - Apr 1989Chicago, Il
Margaret Howell Skills
Margaret Howell Education Details
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Masters Of Planning -
Geography
Frequently Asked Questions about Margaret Howell
What company does Margaret Howell work for?
Margaret Howell works for Trustage
What is Margaret Howell's role at the current company?
Margaret Howell's current role is Results-focused empowering marketing leader backed by 30+ years of experience in B2B marketing and customer engagement..
What is Margaret Howell's email address?
Margaret Howell's email address is th****@****uno.com
What is Margaret Howell's direct phone number?
Margaret Howell's direct phone number is +160866*****
What schools did Margaret Howell attend?
Margaret Howell attended University Of Virginia, University Of Wisconsin-Madison.
What are some of Margaret Howell's interests?
Margaret Howell has interest in Direct Marketing, Go To Market Strategies, Yoga, Reading, Prospecting, Running.
What skills is Margaret Howell known for?
Margaret Howell has skills like Cross Functional Team Leadership, Lead Generation, Direct Marketing, Marketing, B2b, B2b Marketing, Email Marketing, Marketing Strategy, Integrated Marketing, Advertising, Marketing Management, Strategic Planning.
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Margaret Howell
Video Writer, Producer, And Editor | Health, Wellness, Lifestyle | Animal EnthusiastLos Angeles, Ca -
Margaret Howell
Product | Product Marketing | Business Development | Team Leadership | M2M | Iot | Saas | Digital TransformationDenver, Co5yahoo.com, thalesgroup.com, yahoo.com, gi-de.com, parsons.com2 +170348XXXXX
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