Championed digital communication solutions focusing on KPIs, reporting, and process enhancement, driving client satisfaction and business expansion. Directed strategic initiatives for major enterprise accounts offering guidance in platform optimization, employee engagement, and advocacy program development. Defined objectives and evaluated outcomes using data-driven insight in cooperation with clients.Delivered strategic leadership to team of 15 communications and platform experts, providing direction in project management, client relations, innovation, and team development. Formulated implementation strategies, training, best practices, and tactical support to enhance success for critical customer segments.- Supported growth in services revenue from $3M to over $13M with a 57% margin through delivery and expansion of services provided by newly established business consulting team within the Professional Services group.- Exceeded benchmarks (35% average monthly active users, 33M social impressions, and nearly $1M in earned media value) by transitioning CVS Health from the deprecated LinkedIn Elevate platform to Dynamic Signal for employee social advocacy.- Gained 95% user satisfaction during Beta program, while devising communications strategy for OMERS' new employee engagement program and platform that enhanced transparency and facilitating segmented, targeted communications and two-way interactions.- Obtained quarterly eNPS improvement of five points for PS team and 10% increase in employee ratings of engagement and commitment across CX through Culture Tiger team and team relationships initiative workgroup, fostering inclusive workplace culture through communication, team-building activities and training initiatives.

In this role, I boosted engagement, satisfaction, and key performance indicators at critical touchpoints by shaping customer and employee journey visions and executed strategies across diverse media channels, live events and virtual platforms. I enhanced enterprise community customer experiences for clients, prospects and employees. Major Achievements: - Developed editorial calendar for enterprise-wide visibility, aligning activities across the entire marketing team.- Attained initial engagement rate of nearly 70% by reviving product advisory councils after a hiatus.- Increased deployment of dynamic, segmented, and targeted content across digital channels.- Replaced an outdated and neglected legacy site by launching and employing SaaS-based intranet.

Led projects to streamline and consolidate web content, implement a new platform for digital newsletters and establish a content development team. Spearheaded team of 28 in creating web, video and written content, and overseeing digital newsletter production and distribution to internal and external audiences. Engaged with stakeholders to define corporate objectives, identify relevant content and allocate resources for timely and precise content creation.Key Accomplishments:- Supervised digital communications experience for employees, including digital newsletters, ad hoc email distributions, intranet and enterprise social network serving over 30K users.- Directed initiative to adopt Dynamic Signal as primary employee communications platform, encompassing branding, analytics, HRIS integration and mobile development.- Achieved 100% increase in traffic compared to previous external thought leadership site within first six months of digital magazine launch.- Honored with Diversity MBA Magazine Top 100 under 50 Emerging Leader Award for outstanding contributions to leadership and diversity initiatives.

Attained measurable outcomes by formulating innovative content strategies to amplify corporate accomplishments, initiatives, and business concerns. Orchestrated integrated communication strategies across departments such as business communications, external public affairs/media relations and social media. Specialized in evolving communication trends, particularly in social, digital and online media, offering expert counsel on platforms and tools.Selected Contributions: - Optimized program effectiveness by delivering metrics and analyzing communication campaigns.- Enabled a communications initiative to embed new corporate Purpose, resulting in a 20-point surge in employees’ comprehension, as measured by organizational health survey.- Designated by CEO to join cross-functional Management Steering Committee; subsequently elected as co-chair, overseeing 25 peers, and leading operational budget planning.- Recognized among HCSC's top 25 collaborative employees for fostering teamwork and achieving shared goals.

Offered timely and meaningful communications support for senior management and cross-functional business units, including oversight of creative content for both online communications and print collateral. Provided project management and served as departmental lead on corporate website redesign. Served as brand champion to help ensure brand positioning and reinforcement of desired messages in all communications and all projects in line with corporate and industry standards. Composed and distributed corporate email messages, produced newsletters and additional collateral for business units, and oversaw special events.• Developed and executed strategic communication plans for enterprise-wide events, ensuring integration of corporate messaging and advancement of business objectives, including year-long strategy to roll-out and support new wellness initiative, resulting in 71% employee participation, 1,300,000 miles walked, and 32,740 lbs. lost.• Influenced change to reassign intranet ownership from IT to Corporation Communications; partnered to redesign intranet home page, showcasing interactive content (blogs and wikis) and social networking tools.

Developed relationships with key decision makers including board members, administrators and various functional departments. Designed and edited direct mail, brochures, fliers, ads, newsletters and advertising/marketing collateral. Composed and distributed media alert and press releases. Provided website and intranet updates; tracked, reviewed and assessed website usage and media placement. Developed editorial content and researched, wrote and edited relevant pieces for bi-weekly employee newsletter community newsletter. Provided event planning, coordination and oversight. Created and conducted presentations and composed speeches for executive staff, including CEO.

Managed sales, service and strategic planning of customer acquisition programs for more than 100 financial institution clients with branch networks ranging from one to more than 500. Sales increased an average of 74 percent and company was recognized in the Dallas Top 100 two consecutive years during tenure.

Supervised jobs from initial concept to final production, including proposal development, coordinating client meetings, providing conference reports, completing estimates of job cost, coordination with art directors and production personnel, client follow-up and invoice supervision.

Wrote and edited creative copy for variety of projects including headlines, Internet banner ads and coupons, business to business catalog, consumer catalog, etc.

Assisted Account Executives and Art Directors in all manners - media summary preparation, sample production, organization, competitive market research, copy editing, cold calls. Researched and compiled information from Bacon's, SRDS, Internet, etc.