Margaret Myers Email & Phone Number

Arlington, Va, Us

Editor, writer, producer, and audience growth strategist for private, public, and nonprofit sector clients of Long Dash, a creative consultancy that approaches everything with a journalistic mindset. Originally founded by The Atlantic, we believe the investigative rigor, relatability, and clear through-lines of a journalistic approach are the key to unlocking business growth and building an enduring brand legacy.In this role, I develop strategic and creative ways of bringing brands’ unique stories to audiences. Here I use my journalism skills to find and shape stories, as well as an audience-first approach to distribute them, using social media and SEO tools.I spearhead innovative content strategies that leverage narrative storytelling to help brands earn media coverage and drive thought leadership. For a major social media client, I collaborated with cross-functional teams to develop and publish compelling stories that sparked conversations around critical issues, resulting in leading media outlets like Axios featuring and linking to our content.I advise brands in understanding and engaging their audiences using Long Dash's proprietary method, which assesses five key areas: Community, Brand, Content, Ecosystem, and Talent.I provide strategic guidance to public sector clients based on competitive analysis and insights into audience perceptions and needs.I collaborate with UX and UI designers, researchers, product managers, and client partners to identify and grow audiences and build engaging platforms that meet their needs while serving clients’ business priorities. I develop and deliver training programs on AI storytelling strategies for communicators, tailored for both internal and external communications teams.As an editorial subject matter expert, I serve as an ambassador for the Long Dash brand through participation in media events, panels, and podcasts.

Washington, D.C.

Washington D.C.

Working in partnership with our client and Long Dash's creative team, I helped build an editorial brand from the ground up: As the editorial lead for The Renewal Project, a corporate social responsibility initiative from Allstate, I created an editorial vision, defined the "house voice," and managed a daily publishing calendar for the multi-platform, multi-year campaign. Within six months of launch (June 2016), Ad Age named it the No. 1 branded content partnership of 2016.

As the president of this nonprofit journalism organization, I led the planning and execution of our annual conference, which brings together features writers, editors, and newsroom leaders. In 2019, I brought the conference to Detroit, where we celebrated the creativity and resilience of both our journalists and this magical city. I oversaw the operations and management of locations, vendors, and speakers. I also secured a grant that enabled the organization to host one of its largest diversity fellowship cohorts.

Arlington, Va.

• Managed staff that produced news, including breaking news, and features for PBS NewsHour’s website and social media handles. • Wrote and produced feature stories and promotional copy for the web and television broadcast.• Collaborated with talent to produce video features for the website and social media platforms.• Project managed the launch of a weekly politics newsletter that exceeded industry standards for open and click rates.• Managed online coverage for the PBS NewsHour Democratic Debate between Hillary Clinton and Sen. Bernie Sanders, February 2016.• Oversaw the site’s 2012 and 2014 live election blog.

Hartford, Connecticut Area

• Created, edited, and curated content for ESPN High School, ESPN’s commitment to support, inform, inspire, and connect high school athletes. Platforms included Facebook, Twitter, and ESPNHS’s mobile platform.• Managed a team of staff reporters and freelancers; developed story ideas and compelling feature packages and social media campaigns.• Collaborated with talent, editors, and television producers on enterprise packages for ESPN.• Grew ESPNHS’s social networking community; engaged with ESPNHS’s teen audience through Facebook and Twitter; developed ESPNHS’s voice through a text messaging program aimed at teens.

Amarillo, Texas Area

• Managed staff of reporters and columnists, web developers and freelancers who covered arts and entertainment, religion, health, community, fashion, home and garden, food and outdoors. • Developed feature projects for amarillo.com as well as campaigns for Facebook, which was then only just getting started. • Oversaw the paper’s 2009 Inauguration coverage in print and online at amarillo.com/inauguration. Managed the award-winning site pigskinreview.com in 2009.

Mexico City Area, Mexico

Developed feature centerpieces on the arts, health, food, fashion, and culture. Edited feature packages and designed section fronts for the daily English-language newspaper in one of the most glorious cities in the world.

Guatemala

Part of a team of editors who developed the editorial strategy, style guide, and overall operations for this start-up English-language newspaper in Central America. I also edited weekly features and columns, and produced dining, sports, and entertainment content.

Northern Virginia

Shot daily news, sports and features assignments for the metro Washington, D.C., area.