Margarida Lucas Dos Santos Email & Phone Number

Portugal

Lisbon, Portugal

- Positioning Oceano Azul Foundation as a global key player among government and civil society decision-makers, raising awareness of ocean issues, and influencing them to make ambitious decisions through direct engagement and robust media strategies.- Ensured brand identity and tone of voice cohesion across all touchpoints.- Managed the team to maintain high-quality work, meet deadlines based on priorities and standards, fostered skill development, and encouraged greater autonomy.- Amplify the Foundation’s projects through PR, Digital, and Brand Activation & Partnership strategies to increase ocean awareness, engagement, and community involvement.

- Development of the Strategic Plan 2020-2023.- Leadership of multidisciplinary teams in efficiency and continuous improvement projects: sugar reductions/packaging materials.- Creation of communication guidelines adapted to markets: Portugal, European Diaspora, Francophone Africa, and Angola.- Identification of new business opportunities, consumer research, and product/new concept development: Launch of Sumol Laranja do Algarve.

- Project leader in the relaunch of the Frize brand, with the aim of bringing the brand closer to the Naturalness of water: new identity and new positioning "Frize. Agita as Águas".- Development of innovations: Passion Fruit and Tangerine, and new Frize Slice concept (Frize Rodela).Responsible for the relaunch of the Água Serra da Estrela brand: new identity and new positioning "Serra das Serras. Águas das Águas". - Kick-off of the Forest project and 100% rPET big bottle.

• Development and implementation of strategic and operational Marketing Plan • Business and global brand results analysis (sales, costs, investments, channel performance, SKU performance, stocks)• Accountable for the communication plan - interaction with the creative, PR and media agencies.

• Responsible for the launch of the new range - Sumol Remix – new low-cal proposal • Development and implementation of strategic and operational Marketing Plan • Business and global brand results analysis (sales, costs, investments, channel performance, SKU performance, stocks)• Accountable for the communication plan - interaction with the creative, PR and media agencies.• Co-responsible for the activation, sponsorships and events organization of Sumol Masterbrand such as Sumol Summer Fest and Sumol Snowtrip

• Events and Sponsorship management of all Sumol+Compal brands (Sumol, Compal, B!, Um Bongo, Frize, etc.), guaranteeing the communication with internal and external clients (brand managers, field team, and external partners).• Responsible for projects like Sumol Summer Fest and Sumol Snowtrip

• Sales on the O.O.H. Channel• Sales on the Organized Clients in O.O.H. channel • Events and Sponsorship Brand Manager Assistant• Bi-monthly presentations to the company main directors regarding business key-issues and main challenges.

Dili, Timor-Leste

Marketing Department - Main concepts: New market products and its campaigns, competition, sales, revenues and costs analysis.

Dili

The main activity is Microfinance: - Selected the small businesses to be supported and elaborated the Business Plans;- Helped in control and managing small entrepreneurs' own businesses and make sure that the borrowers are using the money carefully and correctlyThe other project I am personally involved is Tibar incubator:- Developed the business plans- Contacted sponsors and partnerships. - Supported and teached basic concepts to the first startups members.

Lisboa E Região, Portugal

Bachelor'S Degree, Business Administration And Management, General

Bachelor'S Degree, Business Administration And Management, General

Exchange semester

High School, General- Science And Technologies

Activities and Societies: Vice-President of Finalists' Comission and Member of Student's Union