Margarita Packo Email & Phone Number

Brunswick West, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Designed the first iteration of a B2B app, focusing on intuitive navigation and simplifying the user journey. Conducted workflow analysis and research, and created wireframes and prototypes. Collaborated with team members, software developers, and key stakeholders to align design with technical capabilities and project goals. Delivered a mid-fidelity prototype showcasing an enhanced user interface and workflows, along with style guides in Figma and user interaction descriptions for further development.

Melbourne, Victoria, Australia

Design: - Designing and developing ranges for Bonds women's socksTrend Forecasting: - Conducting comprehensive research on seasonal trends across apparel, innerwear, accessories, and footwear to ensure our products stayed ahead of the curve.Market Research: - Identifying lucrative opportunities in the women's socks sector for both retail and wholesale, which enabled us to strategically position our product lines for maximum impact.Product Development: - Leading the program management of new seasonal designs, overseeing the colour selection and NPD process, ensuring a seamless transition from concept to execution.Consumer Insights: - Reviewing consumer insights to gauge customer sentiment and market shifts, allowing us to tailor our products to meet evolving consumer needs.Cross-Functional Collaboration: - Working hand-in-hand with product developers, fit technicians, merchandisers, product managers, and sales teams to align on product vision and execution strategies.Projects: - Managing the seasonal design lean calendar, following the product lifecycle from initial concept through to go-to-market strategies and product release.Stakeholder Engagement: - Effectively presenting seasonal ranges to internal teams, ensuring alignment and excitement around our product offerings.

Melbourne, Victoria, Australia

Design / Development:- Led the creative vision and development of 17 new product lines across five brands within two business units, focusing on women's tights, underwear, sport leggings, and kids' socks.Innovation Highlights:- Introduced Bonds maternity wear incorporating compression technology, setting new standards.- Developed Bonds Active Leggings made from recycled fibres, demonstrating a commitment to eco-friendly fashion.- Launched the Bonds Dig-Free range, enhancing consumer comfort and satisfaction.- Launched Razzamatazz 'Body' underwear into the market.- Launched Voodoo intimates into the market.Sustainability Initiatives:- Played a key role in advancing Hanes' sustainability objectives for 2025 and 2030 by pioneering the use of new, sustainable yarns.- Maximised impact and profitability with our recycled Hosiery product line in Woolworth and won competitor pegs.Market Research:- Identified emerging trends across apparel and accessories, ensuring our product offerings remained innovative. - Conducted user testing via focus groups, Survey Monkey and discovery research during iterative product development. Lead A/B testing for 100+ products with 5-6 participants.Leadership and Collaboration:- Mentored and developed team members through the application of Hanes' management training programs, fostering a culture of collaboration and excellence.Cross-Functional Teamwork:- Collaborated closely with product developers, fit technicians, merchandisers, product managers, and sales teams. Project Oversight:- Managed a resourcing project for Hosiery and traveled to China for product sign-off.- Managed 17 simultaneous design projects, from inception through to go-to-market launch and post-launch reviews, demonstrating exceptional project management skills.Stakeholder Engagement:- Successfully presented seasonal ranges to internal and external teams, ensuring buy-in and excitement about our product innovations.

Melbourne, Victoria, Australia

Design / Development:Led the creative vision and development of 17 new product lines across five brandsfocusing on women's tights, lingerie and leggingsInnovation Highlights:- Launched maternity wear in Cotton Rich and Nylon fabrications- Reviewed and implemented new compression standards for Sheer Relief- Launched Sheer Relief socks to marketMarket Research:Identified emerging trends across apparel and accessories, ensuring our product offerings remained innovative. Cross-Functional Teamwork:Collaborated closely with product developers, fit technicians, merchandisers, product managers, and sales teams. This synergy was crucial in aligning product vision with execution strategies, ensuring cohesive and successful product launches.Project Oversight:- Managed ten simultaneous design projects, from inception through to go-to-market launch and post-launch reviews, demonstrating exceptional project management skills.Stakeholder Engagement:Successfully presented seasonal ranges to internal and external teams, ensuring buy-in and excitement about our product innovations.

Melbourne, Victoria, Australia

Design / Development:- Led the creative vision and development of 5 new product lines across two brands focusing on women's tights, leggings, socks- Contributed to Think Tank workshops, presenting seasonal research and creative vision, facilitated product discussions.Innovation Highlights:- Reviewed and implemented new compression standards for Sheer Relief- Launched Sheer Relief socks to marketMarket Research:- Identified emerging trends across apparel and accessories, ensuring our product offerings remained innovative. Cross-Functional Teamwork:- Collaborated closely with product developers, fit technicians, merchandisers, product managers, and sales teams. This synergy was crucial in aligning product vision with execution strategies, ensuring cohesive and successful product launches.Project Oversight:- Managed 5 simultaneous design projects, from inception through to go-to-market launch and post-launch reviews, demonstrating exceptional project management skills.Stakeholder Engagement:- Successfully presented seasonal ranges to internal and external teams, ensuring buy-in and excitement about our product innovations.

Kew

Design / Development:- Led the creative vision and development of 4 new product lines across two brands focusing on women's tights and leggings- Contributed to Think Tank workshops, presenting seasonal research and creative vision, facilitated product discussions.Innovation Highlights:- Launched Voodoo Legging rangeMarket Research:- Identified emerging trends across apparel and accessories, ensuring our product offerings remained innovative. Cross-Functional Teamwork:- Collaborated closely with product developers, fit technicians, merchandisers, product managers, and sales teams. This synergy was crucial in aligning product vision with execution strategies, ensuring cohesive and successful product launches.Project Oversight:- Managed 4 simultaneous design projects, from inception through to go-to-market launch and post-launch reviews.Stakeholder Engagement:- Successfully presented seasonal ranges to internal and external teams, ensuring buy-in and excitement about our product innovations.

Kensington, Australia

Kensington, Australia

Melbourne Cbd, Australia

North Melbourne, Australia

Melbourne Cbd, Australia