Margaux Clement Cousineau Email & Phone Number

Montreal, QC, CA

Montreal, QC, CA

Montreal, Quebec, CA

• Responsible for shaping the brand image and reputation to drive growth
• Lead creative development and content production to reach the target audience across owned channels
• Build the seasonal marketing and communications calendar alongside other internal stakeholders to reach company objectives
• Provide leadership and support to the internal creative team

Montreal, Quebec, CA

• Manage and control marketing activities related to brand image
• Ensure brand consistency in all markets, internationally
• Manage and produce all photoshoots and related marketing material, in print and digitally
• Produce branded content
• Define brand initiatives with Marketing Director, research and define related strategy
• Organize events at store level

Montréal, Québec, CA

• Evolving brand image: building a cohesive communications and content strategy
• Responsible for media relations and act as official brand press office
• Identifying and managing strategic relationships and special collaborations for the brand
• Overseeing digital content and operations including marketing strategy
• Managing marketing budget and streamlining processes

Montreal, Quebec, CA

• Lead in planning and executing the brand’s Canadian and US PR strategy in house
• Responsible for all product launch events - point of contact for media relations
• Taking part in creative direction and responsible for campaign photo shoots at the launch of every collection (F/W - S/S)
• Building creative marketing strategies driving sales and reinforcing the brand
• Planning and executing local marketing activities in liaison with retail stores and strategic partners
• Building digital media plan to drive traffic to judithandcharles.com alongside e-commerce team

Montreal, Quebec, CA

• Planning and executing the brand’s Canadian and US PR strategy
• Responsible for media relations in Canada; assessing external opportunities and requests to determine if they align with brand positioning
• Event management
• Coordination of campaign photoshoots at the launch of every collection (F/W - S/S)
• Proposing creative marketing initiatives and copy supporting the brand’s strategic development
• Responsible for the planning and executing of local marketing strategies and liaison with retail stores and strategic partners

Montreal, Quebec, CA

• Content creation/management on social media: ensured communication was in line with brand DNA and marketing strategy
• Responsible for keeping the voice of the brand while taking part in conversation pertaining to general feedback, customer enquiries and PR issues on social media
• Prepared monthly social media key performance indicator report and developed conclusions and recommendations
• Monitored competitors and trending topics and targeted innovative approaches and platforms to be explored further
• Coordinated with other marketing departments to ensure every opportunity is captured on social media (third party collaborators, PR initiatives, etc.)
• Product copywriting and e-commerce order management with Magento software as required

Atlanta, GA, US

• Assisted in executing a fully integrated marketing communications plan for Québec: TV, radio, online, print advertising campaign and experiential marketing such as “la Brigade du Bonheur”
• Coordinated logistics for various events
• Supported the advertising agencies assigned to the plan (Publicis and Mosaic)
• Translated press releases and interviews
• Monitored the “Brigade du Bonheur” Facebook page; a vital part of the campaign

Toronto, Ontario, CA

• Drafted, reviewed and translated communications materials
• Managed documents/databases
• Developed presentations
• Created and maintained company websites as part of company merger
• Supported and developed the intranet portal
• Coordinated event logistics

Bachelor Of Commerce (B.Com.), Marketing

Final Year Business Courses Taken As Independent Student

Final Year Business Courses Taken As Independent Student