• Responsible for shaping the brand image and reputation to drive growth • Lead creative development and content production to reach the target audience across owned channels• Build the seasonal marketing and communications calendar alongside other internal stakeholders to reach company objectives• Provide leadership and support to the internal creative team

• Manage and control marketing activities related to brand image• Ensure brand consistency in all markets, internationally• Manage and produce all photoshoots and related marketing material, in print and digitally• Produce branded content• Define brand initiatives with Marketing Director, research and define related strategy• Organize events at store level• Ensure adherence to timelines and budget• Provide leadership to the marketing team

• Evolving brand image: building a cohesive communications and content strategy• Responsible for media relations and act as official brand press office• Identifying and managing strategic relationships and special collaborations for the brand• Overseeing digital content and operations including marketing strategy• Managing marketing budget and streamlining processes

•Lead in planning and executing the brand’s Canadian and US PR strategy in house•Responsible for all product launch events - point of contact for media relations •Taking part in creative direction and responsible for campaign photo shoots at the launch of every collection (F/W - S/S)•Building creative marketing strategies driving sales and reinforcing the brand•Planning and executing local marketing activities in liaison with retail stores and strategic partners•Building digital media plan to drive traffic to judithandcharles.com alongside e-commerce team •Responsible for newsletter communications and social media content calendar

• Planning and executing the brand’s Canadian and US PR strategy • Responsible for media relations in Canada; assessing external opportunities and requests to determine if they align with brand positioning• Event management• Coordination of campaign photoshoots at the launch of every collection (F/W - S/S)• Proposing creative marketing initiatives and copy supporting the brand’s strategic development• Responsible for the planning and executing of local marketing strategies and liaison with retail stores and strategic partners• Assisting in the launch of a new website• Performing competitor analysis and assessing opportunities in the market

• Content creation/management on social media: ensured communication was in line with brand DNA and marketing strategy• Responsible for keeping the voice of the brand while taking part in conversation pertaining to general feedback, customer enquiries and PR issues on social media• Prepared monthly social media key performance indicator report and developed conclusions and recommendations• Monitored competitors and trending topics and targeted innovative approaches and platforms to be explored further• Coordinated with other marketing departments to ensure every opportunity is captured on social media (third party collaborators, PR initiatives, etc.)• Product copywriting and e-commerce order management with Magento software as required

• Assisted in executing a fully integrated marketing communications plan for Québec: TV, radio, online, print advertising campaign and experiential marketing such as “la Brigade du Bonheur”• Coordinated logistics for various events• Supported the advertising agencies assigned to the plan (Publicis and Mosaic) • Translated press releases and interviews• Monitored the “Brigade du Bonheur” Facebook page; a vital part of the campaign

• Drafted, reviewed and translated communications materials • Managed documents/databases• Developed presentations • Created and maintained company websites as part of company merger • Supported and developed the intranet portal • Coordinated event logistics• Monitored media and supported communications team