ZOÏ Agency

Founded in 2000 by Maria Varvarikos, ZOÏ (‘life’ in Greek) was established with the vision to help bring brands to life in creative ways. With offices in New York, Montreal and Toronto, our boutique agency offers each client full North American support and global public relations services. Comprised of young, seasoned professionals who are passionate about their work, ZOÏ Agency’s team assumes the role of brand ambassador rather than PR representative, forming an unofficial extension of the brand’s office and one that truly understands and communicates the unique identities of our clients. It’s our personalized approach that’s allowed us to form long-term relationships with our clients and our strong network of contacts, generating impressive and measurable results for each of our brands. With offices in New York, Montreal and Toronto, Maria and her team have been an integral part of the successful launches and branding initiatives behind top fashion, beauty, travel and lifestyle brands such as, WANT Les Essentiels, Maison Kitsuné, H&M, Tiffany & Co., COS, Garrett Leight California Optical, and more. Motivated by the brand story above all else, ZOÏ takes pride in their unorthodox approach to public relations: Extracting the essence of the brand, highlighting their story, and communicating their uniqueness in innovative ways. Maria strongly believes that public relations efforts can only be as successful as the strategy and personal relationships they’re built on, and it’s this outlook that keeps her and her team at ZOÏ Agency deeply committed and enthusiastic in their work.