Margo Ensz, Mba Email & Phone Number

In this senior leadership role I designed, managed, and executed all development strategies for a multi-entity (c3/c4/PAC) organization to meet and exceed bold, 7-figure fundraising goals. Responsibilities included grant writing, major and planned gift programs, relationship cultivation, grassroots campaigns, events, database management, and budget management.I led a team of three badass development and communication staff members (Development Coordinator, Communications Manager, and Content Specialist) to elevate our organization's reach and storytelling to an audience from grassroots Montana members to national funders and partners.

-Primarily responsible for the integrity, overall strategy and development of the System’s donor database, including reporting, data entry, data audits and clean up, software upgrades, STSC collaboration(s), wealth screening, data entry best practices and regular data analysis, while establishing positive and productive working relationships with Foundation staff, SCL Finance staff and leadership. -Supported philanthropy staff across nine foundations through Raiser's Edge training and support and report generation. -Specifically in the Montana region, managed and maintained Raiser's Edge database for St. James Healthcare Foundation and Holy Rosary Healthcare Foundation to ensure data integrity and maximize the efficacy of data analysis while assisting with stewardship initiatives, donor communications, and general fundraising activities including small and large-scale events. -Collaborated with care-site staff and system Grants team to identify, develop, and coordinate all local grant opportunities and collaborates with Marketing Communications to create and deploy strategic communications for Foundation efforts, events, and impact to both internal and external audiences

Montana

- Develop content for lead nurturing campaigns and content-based marketing materials - Write copy for blog posts, white papers, social media, push notifications, and emails- Consult on marketing technology and best practices for engagement strategies specifically related to automation - Perform SEO audits and implement recommendations to drive targeted traffic- Develop and execute social media strategies

Butte, Montana

- Created, implementedand oversaw communications that effectively describe and promote Montana Tech- Created and managed published undergraduate recruitment content, both print and digital- Generated, edited, and published program content that appeals to a wide variety of prospects- Communicated and collaborated with stakeholders on and off campus- Acted as manager and lead user of internal CRM for marketing automation, list management, and segmentation- Managed 1.0 FTE staff member and a rotating team of students

Helena, Mt

-Collaborated with faculty and staff to create and maintain digital content for carroll.edu-Provided best practices for SEO, social media, digital content and reporting -Managed all social media content, strategy, engagement, and publishing-Created effective paid social, paid search, and display campaigns for recruitment efforts by leveraging segmented audiences and rapid A/B tests-Collaborated with Webmaster and Graphic Designer to develop scripts and produce video content for prospective students -Utilized multi-channel analytics for content optimization and campus-wide recommendations-Developed web pages and promotion campaigns to support recruitment, fundraising, and special programsOrganic social growth in 12 months: Facebook +15%Twitter +13%Instagram +23%LinkedIn +13%Snapchat +381%YouTube +15%

Greater Minneapolis-St. Paul Area

-Built and executed digital lifecycle engagement framework, based primarily on engaging and reengaging followers via email, social media, and web experiences-Implemented weekly newsletter that increased returning weekly site visitors by 30%-Developed, optimized and implemented email campaigns aimed at increasing engagement and company revenue -Used backlog and experiment model to quickly create, deploy, and monitor multi-channel tests to increase growth and engagement-Created, developed, and optimized user onboarding process

Minneapolis, Mn

-Collaborated with Development Director to design and implement membership campaigns, donation appeals, and donor communications-Assisted in the writing and creation of membership and development materials-Provided updates for relevant website pages to maximize impact and ensure messaging consistency-Reported regularly on membership and development progress for staff and board-Managed Raiser's Edge database system to ensure timely, accurate data entry and overall data integrity of the database-Maintained and executed all membership and development mailings

Plymouth, Mn

-Leveraged content marketing strategies to increase organic search traffic by 24% -Created email marketing campaigns including customized workflows, calls to action, and marketing metric reporting -Developed and drove all digital marketing channels to generate leads, increase customer engagement, and develop brand awareness-Increased social media traffic by over 50% by maintaining frequency and customizing posts for specific platforms, personas, and events-Created and managed all digital content, including the VariQuest blog (www.variquest.com/blog) -Collaborated with sales team to optimize VariQuest presence at trade shows and increase generation of sales qualified leads

-Provided customer service through phone, email, and personal meetings-Collaborated with other campus departments (ex. Institutional Advancement, Athletics)-Supervised 13 students in day-to-day office functions including scheduling, administrative duties, and event planning and set up-Coordinated participation records and ticket orders for 800+ students for May and June commencement ceremonies-Coordinated housing for all summer camps and conferences

Bachelor Of Arts (B.A.), English, Business Administration, 4.0

Activities and Societies: Augsburg College Presidential Scholar, Institutional Research Grant Recipient

Master Of Business Administration - Mba